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Developing a Culture of Connection: Five Stories Talent Wants to Hear
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Developing a Culture of Connection: Five Stories Talent Wants to Hear
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Fogel
3.
HCI #HCIchat THANK YOU employers.glassdoor.com
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HCI #HCIchat For a
PDF copy of the slides used during this webcast, click the “slide” button to the right of the player.
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Confidential and Proprietary
© Glassdoor, Inc. 2008-2014 #Glassdoor Featured Speakers J.T. O’Donnell Founder & CEO of CAREEREALISM and CareerHMO @jtodonnell | www.careerealism.com Alicia Garibaldi Senior Content Marketing Manager & Author of Employer Branding For Dummies® @albagaribaldi | Alicia.Garibaldi@Glassdoor.com
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Confidential and Proprietary
© Glassdoor, Inc. 2008-2014 #Glassdoor Culture Connection: The Five Stories Talent Wants to Hear
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© Glassdoor, Inc. 2008-2014 #Glassdoor Agenda ① Understanding and staking out your culture, core values, purpose and what you stand for ② Storytelling matters ③ Build a culture connection with the five stories you need to tell ④ Using Glassdoor to reinforce and promote organizational culture ⑤ Q&A
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© Glassdoor, Inc. 2008-2014 #Glassdoor Understanding Culture
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© Glassdoor, Inc. 2008-2014 #Glassdoor Your Story Every company has a story to tell. What’s yours?
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© Glassdoor, Inc. 2008-2014 #Glassdoor Storytelling Matters
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© Glassdoor, Inc. 2008-2014 #Glassdoor Talent Wants to Know Source: LinkedIn Talent Solutions
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© Glassdoor, Inc. 2008-2014 #Glassdoor Build a Culture Connection To develop your company culture and connect candidates with your company's story, there are 5 stories you need to tell: • Executive Assets • Employee Spotlight • Company “WOW!” Factor • Company Fun Factor • Values Spotlight
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Confidential and Proprietary
© Glassdoor, Inc. 2008-2014 #Glassdoor Employee Spotlight The Executive Assets story should highlight your story behind the company. The goal of this piece is to show potential job candidates how Glassdoor came to be and why. • What’s your story? • How & why did you start your company?
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Confidential and Proprietary
© Glassdoor, Inc. 2008-2014 #Glassdoor Employee Spotlight The Employee Spotlight story should highlight real people who work at your company. The goal of this piece is to make current employees accessible to like- minded candidates. You want to introduce job candidates to your company’s “tribe.” • What are your employees like? • What’s important to them? • What do they love about working at your company?
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Confidential and Proprietary
© Glassdoor, Inc. 2008-2014 #Glassdoor Company “WOW!” Factor The Company “Wow!” Factor story should highlight what makes your company great. The goal of this piece is to emphasize your company’s best traits without sounding self-important. • What’s impressive about your company? • What kinds of things make it cool? • What do people want to work there?
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Confidential and Proprietary
© Glassdoor, Inc. 2008-2014 #Glassdoor Company Fun Factor The Company Fun Factor story should highlight why your company is an enjoyable place to work. The goal of this piece is to entice candidates with those little things that make your company fun and unique. • What makes your company fun? • Why do your employees enjoy working there? • What kinds of unique activities does it offer?
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Confidential and Proprietary
© Glassdoor, Inc. 2008-2014 #Glassdoor Values Showcase The Values Spotlight story should highlight what your company stands for and what it prides itself on. The goal of this piece is to showcase your company values, ethics, and beliefs. • What does your company stand for? • How does your company give back? • What does your company do that’s changing the world?
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© Glassdoor, Inc. 2008-2014 #Glassdoor Telling Your Story
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© Glassdoor, Inc. 2008-2014 #Glassdoor Employer Brand Presenting a Realistic Picture of Culture
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© Glassdoor, Inc. 2008-2014 #Glassdoor Recruiting Aligning Recruiting Influences to Deliver Culture and Screening for Fit
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© Glassdoor, Inc. 2008-2014 #Glassdoor Glassdoor Interview Reviews The First Impression of Your Employer Brand
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© Glassdoor, Inc. 2008-2014 #Glassdoor Glassdoor Responding to Reviews agree their perception of a company improves after seeing an employer respond to a review 69%
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© Glassdoor, Inc. 2008-2014 #Glassdoor OpenCompany: 5 Steps Towards Transparency Add Photos Get Reviews Promote Your Profile Update Profile Respond to Reviews
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© Glassdoor, Inc. 2008-2014 #Glassdoor Glassdoor Photos Showcase What It’s Like to Work at Your Company through Photos
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© Glassdoor, Inc. 2008-2014 #Glassdoor Glassdoor Benefits 76% of Millennials say retirement benefits are a major factor in their decision to accept a job offer
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© Glassdoor, Inc. 2008-2014 #Glassdoor Glassdoor Why Work For Us? Tell Your Company Story
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© Glassdoor, Inc. 2008-2014 #Glassdoor Case Study: Opower
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© Glassdoor, Inc. 2008-2014 #Glassdoor Case Study: Spotify
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© Glassdoor, Inc. 2008-2014 #Glassdoor Glassdoor Company Updates Stay Current with Employees & Candidates
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© Glassdoor, Inc. 2008-2014 #Glassdoor Case Study: Nestlé Purina Petcare
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© Glassdoor, Inc. 2008-2014 #Glassdoor Onboarding Practical Cultural Immersions
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© Glassdoor, Inc. 2008-2014 #Glassdoor Glassdoor Heat Maps
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© Glassdoor, Inc. 2008-2014 #Glassdoor Glassdoor Reputation Word Clouds
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© Glassdoor, Inc. 2008-2014 #Glassdoor Employer Branding Resources Employer Branding Summit Videos eBooks on Employer Branding Blog with the Latest Trends in Employer Branding
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© Glassdoor, Inc. 2008-2014 #Glassdoor Delivering Measurable Results 2X 3X 30% the quality the influence lower cost-per-hire Customers across all industries use Glassdoor’s employer solutions to attract better, qualified candidates at a much lower cost-per-hire.
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© Glassdoor, Inc. 2008-2014 #Glassdoor Get Started With a Glassdoor Free Employer Account!
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© Glassdoor, Inc. 2008-2014 #Glassdoor
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HCI #HCIchat THANK YOU www.hci.org
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