Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Developing a Culture of Connection: Five Stories Talent Wants to Hear

7,183 views

Published on

Check out this webinar with HCI to learn how to develop a culture of connection.

Published in: Recruiting & HR
  • Girls for sex in your area are there: tinyurl.com/areahotsex
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • account activity. WTF!! Why I’m being penalized for winning?? Has this happened to you? Also just checked your web page again…you’re giving this service away for £30 . HAVE YOU LOST YOUR MIND?!!! ★★★ https://tinyurl.com/awesomebet
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • What if you had a printing press that could spit out hundred dollar bills on demand? Do you think that would change your life? ■■■ http://t.cn/AisJWzdm
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Dating for everyone is here: ❶❶❶ http://bit.ly/2Q98JRS ❶❶❶
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Follow the link, new dating source: ❤❤❤ http://bit.ly/2Q98JRS ❤❤❤
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Developing a Culture of Connection: Five Stories Talent Wants to Hear

  1. HCI #HCIchat Developing a Culture Connection: Five Stories Talent Wants to Hear
  2. HCI #HCIchat Today’s Moderator Dan Fogel
  3. HCI #HCIchat THANK YOU employers.glassdoor.com
  4. HCI #HCIchat For a PDF copy of the slides used during this webcast, click the “slide” button to the right of the player.
  5. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Featured Speakers J.T. O’Donnell Founder & CEO of CAREEREALISM and CareerHMO @jtodonnell | www.careerealism.com Alicia Garibaldi Senior Content Marketing Manager & Author of Employer Branding For Dummies® @albagaribaldi | Alicia.Garibaldi@Glassdoor.com
  6. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Culture Connection: The Five Stories Talent Wants to Hear
  7. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Agenda ① Understanding and staking out your culture, core values, purpose and what you stand for ② Storytelling matters ③ Build a culture connection with the five stories you need to tell ④ Using Glassdoor to reinforce and promote organizational culture ⑤ Q&A
  8. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Understanding Culture
  9. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Your Story Every company has a story to tell. What’s yours?
  10. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Storytelling Matters
  11. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Talent Wants to Know Source: LinkedIn Talent Solutions
  12. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Build a Culture Connection To develop your company culture and connect candidates with your company's story, there are 5 stories you need to tell: • Executive Assets • Employee Spotlight • Company “WOW!” Factor • Company Fun Factor • Values Spotlight
  13. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Employee Spotlight The Executive Assets story should highlight your story behind the company. The goal of this piece is to show potential job candidates how Glassdoor came to be and why. • What’s your story? • How & why did you start your company?
  14. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Employee Spotlight The Employee Spotlight story should highlight real people who work at your company. The goal of this piece is to make current employees accessible to like- minded candidates. You want to introduce job candidates to your company’s “tribe.” • What are your employees like? • What’s important to them? • What do they love about working at your company?
  15. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Company “WOW!” Factor The Company “Wow!” Factor story should highlight what makes your company great. The goal of this piece is to emphasize your company’s best traits without sounding self-important. • What’s impressive about your company? • What kinds of things make it cool? • What do people want to work there?
  16. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Company Fun Factor The Company Fun Factor story should highlight why your company is an enjoyable place to work. The goal of this piece is to entice candidates with those little things that make your company fun and unique. • What makes your company fun? • Why do your employees enjoy working there? • What kinds of unique activities does it offer?
  17. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Values Showcase The Values Spotlight story should highlight what your company stands for and what it prides itself on. The goal of this piece is to showcase your company values, ethics, and beliefs. • What does your company stand for? • How does your company give back? • What does your company do that’s changing the world?
  18. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Telling Your Story
  19. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Employer Brand Presenting a Realistic Picture of Culture
  20. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Recruiting Aligning Recruiting Influences to Deliver Culture and Screening for Fit
  21. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Glassdoor Interview Reviews The First Impression of Your Employer Brand
  22. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Glassdoor Responding to Reviews agree their perception of a company improves after seeing an employer respond to a review 69%
  23. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor OpenCompany: 5 Steps Towards Transparency Add Photos Get Reviews Promote Your Profile Update Profile Respond to Reviews
  24. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Glassdoor Photos Showcase What It’s Like to Work at Your Company through Photos
  25. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Glassdoor Benefits 76% of Millennials say retirement benefits are a major factor in their decision to accept a job offer
  26. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Glassdoor Why Work For Us? Tell Your Company Story
  27. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Case Study: Opower
  28. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Case Study: Spotify
  29. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Glassdoor Company Updates Stay Current with Employees & Candidates
  30. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Case Study: Nestlé Purina Petcare
  31. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Onboarding Practical Cultural Immersions
  32. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Glassdoor Heat Maps
  33. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Glassdoor Reputation Word Clouds
  34. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Employer Branding Resources Employer Branding Summit Videos eBooks on Employer Branding Blog with the Latest Trends in Employer Branding
  35. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Delivering Measurable Results 2X 3X 30% the quality the influence lower cost-per-hire Customers across all industries use Glassdoor’s employer solutions to attract better, qualified candidates at a much lower cost-per-hire.
  36. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor Get Started With a Glassdoor Free Employer Account!
  37. Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
  38. HCI #HCIchat THANK YOU www.hci.org

×