2. Initially known with the name of
Moving Pictures Company (IMP).
In 1912, Carl Laemmle, the founder
of IMP, signed a contract with other
studios. In the end it was founded
to be Universal Pictures in 1914
emphasising all the other studios
put together as an universe.
3. Their name and female holding a
torch logo refers to Lady Columbia,
which is the most forgotten female
symbol of the United States. Before
there was Uncle Sam and then
there was Lady Columbia in her
patriotic robes and armor, leading
the way for America.
4. A lamp is seen bouncing on the letter "I"
until it deflates the letter. This image is a
nod to the studio's groundbreaking,
Academy Award-nominated first short film,
Luxo Jr. from 1986. The two-minute
comedic film features two desk lamps
playing with an inflatable ball. Lasseter, who
directed the film, designed the lamps based
on the Norwegian-designed Luxo L-1 lamp
he kept on his own desk. Luxo Jr. was a
significant breakthrough for both the young
studio and the industry itself, establishing
Pixar as a leader in computer-generated
animation, so when the company needed a
mascot, the Luxo lamp was a natural
choice.
5. Paramount is a merger between
several smaller studios. Legend has it
that the logo of a mountain came from
a sketch Hodkinson drew. The
Utah-based distributor often saw the
Wasatch range and decided to use one
of its peaks for his company's logo.
The stars were added later after
Paramount's merger with Famous
Players and Lasky Feature Play
Company to represent the first 22 stars
contracted by the company.
6. Legendary's logo is based on the
ancient Celtic shield knot, which
symbolizes protection, unity and
eternity because of its never ending
interlocking lines. Legendary is best
known for epic films like 300, Clash
of the Titans, Warcraft and the
superhero movie ,The Dark Knight
trilogy. Its logo represents images of
heroic stories about ancient cultures
and fantastical places.
