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  1. 1. The following images all have many institutional conventions in common. For example: • Colours: Black, Blue, Gold & White • Clouds • Mountains These conventions allow the audience to get a sense of what kind of movie these companies produce. The clouds suggest that it is related to some celestial factors such as dreams . The mountains reveal the dominance and power the company has as they are higher than everyone else. The gold shows the power and wealth the company has. These logos attract the specific target audience for the company.
  2. 2. Warner Bros. Entertainment Inc., formerly known as Warner Bros. Studios is an American producer of film, television and music entertainment. One of the major film studios, it is a subsidiary of Time Warner. The industry was founded in 1923 by the Warner family. (Source From: Wikipedia) As you can see the image is of a emblem representing Warner Bros. Pictures, in the background there are clouds which could symbolise that the company is higher than everyone else and the dominance they have. Furthermore, the golden shield could represent how strong and almighty the company is which attracts the target audience. The colour gold is a rich powerful colour which connotes the power and authority the company has.
  3. 3. Twentieth Century Fox Film Corporation also known as 20th Century Fox, or 20th century Fox Pictures, is one of the six major American film studios. The studio used to be a subsidiary of News Corporation, but now it’s currently of 21st Century Fox. The company was founded on May 31st 1935, the founders of the company are Joseph M. Schenck and Darryl F. Zanuck. The subsidiaries are Blue Sky Studios and Fox Star Studios. (Source From: Wikipedia) The image is of a golden statue from a low angle shot which represents the dominance and from our perspective the upper class the company have. The lights shining towards the sky represents a stage making the statue look powerful and the main attraction. The night sky makes the target audience feel cosy and comfortable as well as the great movies this company produces. The colour gold is a rich powerful colour which connotes the power and authority the company has.
  4. 4. Paramount Pictures Corporation is a film and television production/distribution studio, consistently ranked as one of the largest film studios. It is a subsidiary of U.S. Media conglomerate Viacom, Paramount is a member of the Motion Picture Association of America (MPAA). It has distributed various commercially successful film series, such as Shrek, Transformers, Kung Fu Panda, Paranormal Activity and so on. (Source From: Wikipedia) The mountains and clouds in the background suggest that it is high up in the sky which reveals the power and dominance the company has. The word ‘Paramount’ is on the tip of the mountain which could suggest that the company has power and authority but also the success they have as reaching the top of a mountain is a huge achievement. Also to be on the very top of the mountain shows that they are higher than everyone else and the dominance the company has. The stars surrounding the top of the mountain suggest the brilliance and connotes that these types of films are made for nighttimes as well as the kaleidoscopic clear sky which makes the audience feel comfortable and cosy. The stars could also represent dreams which could mean that the company is trying to build a great imagination and create dreams for the target audience.
  5. 5. Metro Goldwyn Mayer Studios Inc. Is an American media company, involved primarily in the production and distribution of films and television programs. Once the largest and most glamorous of film studios, MGM was founded in 1924 when the entertainment entrepreneur Marcus Loew gained control of Metro Pictures, Goldwyn Pictures Corporation and Louis B. Mayer Pictures. (Source From: Wikipedia) The roaring lion suggest the sheer power and resilience the company has, to put a lion as the face of a company shows how almighty and strong the film production is. The golden film strips twisting away from the lion shows that the company has the ability to produce great movies especially because the colour gold is rich and powerful.
  6. 6. Columbia Pictures Industries, Inc. Is an American film production and distribution studio, that is part of the Columbia TriStar Motion Picture Group, owned by Sony Pictures Entertainment, a subsidiary of Sony Entertainment. (Source From: Wikipedia) The image show a women wrapped in unique clothing holding a light whilst the background explodes with imagination. The kaleidoscopic background suggest that the statue is high up in the sky which reveals the power and dominance the company has. The light shows the power and authority the film production has and promises to produce great films as light connotes hope.
  7. 7. DreamWorks Studios is a California film studio which develops, produces and distributes films, video games and television programming. It has produced or distributed more than ten films with box office grosses totalling more than $100 million each. Most of DreamWorks' films are marketed and distributed by The Walt Disney Studios under its Touchstone Pictures label. (Source From: Wikipedia) DreamWorks is mostly targeted at children due to the films they have produced and the image they have created. The image shows a boy sitting on a moon with a fishing net reaching down onto earth with clouds surrounding him. As the boy is on the moon this suggest that the company is higher than everyone else and has the power to control the audience’s dreams. The fishing net reveals that the boy is trying to grab the target audiences minds and create imaginations and dreams so that they can enjoy the films. The colours suggest that this film production is mainly effective at nighttimes especially with the moon insight.
  8. 8. Universal studios Inc. Is an American motion picture studio, owned by Comcast trough its wholly owned subsidiary NBCUniversal and is one of the six major movie studios. Its subsidiaries are Universal Animation Studios, Focus Features and Illumination Entertainment. (Source From: Wikipedia) The shining globe suggest that the universe is together, almighty and also symbolises it is global. The background gleaming with stars reveals that the films could be interesting and creative. Moreover, the bold writing across the globe shows the power and authority the company has also the name ‘Universal’ unites the world together and makes the target audience feel safe and excited.
  9. 9. Pixar Animation Studios is an American computer animation film studio based in Emeryville, California. The studio is best known for its CGI-animated feature films created with PhotoRealistic RenderMan. Pixar only has one subsidiary which is Pixar Canada. Pixar has produced fourteen feature films including the likes of Toy Story, Monster Inc. And The Incredibles. (Source From: Wikipedia) The image is pretty plain and simple which could suggest that the company is straight forward. Also the ‘I’ in Pixar is replaced by a lamp which reveals that the company is very imaginative and creative and also can interact with their title sequences. The background colour shows the simplicity the company has.
  10. 10. Summit Entertainment LLC is an American film studio and a subsidiary of Lions Gate Entertainment . (Source From: Wikipedia) Miramax is an American Entertainment company known for distributing independent and foreign films. Its owner is The Walt Disney Company. (Source From: Wikipedia) For Summit Entertainment, the logo shows a outline of a mountain as it represents the simplicity of the logo. For Miramax Films the bold writing shows the power the company has and the desperation for attraction. Both images are similar as they are both plain and simple with the colours black and white to represent their logos. The simplicity from both companies could disapprove the audience as their is no creativity or imagination in both logos.