F&B Loyalty Membership Concepts, where the Hotels earn revenue on Zero Investment....

1. LVL RELATIONSHIP MANAGEMENT PVT. LTD
F&B Loyalty Membership Programme
Proposal – January 2017
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2. WHY LOYALTY MEMBERSHIP PROGRAMME
Current Issues in the Hotel Industry
 Business travelers do not eat in the restaurants
 Tourists do not eat in the restaurants
 Community perception of a Hotel Restaurants
 Increasing competition around
 Threshold fear!!
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3. MEMBERSHIP MARKETING PROPOSAL
 15 years of combined team member experience in the
hospitality and loyalty field.
 Managing 5 star 4 star hotel brands around the country
 Membership Marketing company specializing in CRM within
the hospitality
 Industry focusing on driving F&B and rooms revenue
 Zero investment Model for the hotel
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4. Increase Spend
&
Frequency
Retain
Customer
s
Increased
Revenue
Differentiate
VS
Competition
Acquire New
Customer
Gain
Customer
Insight
Build Brand
Loyalty
Target
Marketing
Communication
Build Customer
Relationship
STRATEG
Y

5. DETAILED STRATEGY
 Create, implement and manage a custom-built F&B loyalty program offering memberships in
local markets.
 Develop a unique image for your loyalty program with brand guidelines and a range of
marketing and communication tools.
 Target lucrative local communities with the aim to acquire a large membership base for clubs in
the first 12 months.
 Increase F&B revenue generated by local community.
 Support the launch of the any new concepts with customer base from loyalty program.
 Conduct strategic and tactical marketing to increase member visits and ensure the highest rate
of activation.
 Manage promotions for hotel with a 12 month promotional calendar to increase member visits
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6. THE TOOLS USED FOR ACTIVATION OF MEMBERS
AND TO DRIVE REVENUE:
 Telesales
 Direct sales
 Online marketing campaigns
 SMS/Email campaigns
 Surveys and feedback follow up
 Dedicated CRM tools
 Reporting and tracking
 Multi-channel sales campaigns to maximise growth
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8. HOW DOES THE MEMBERSHIP WORK?
 Set up a sales office.
 Team generating leads for new members.
 Desk with customer service for the club and as a tool to drive sales.
 Membership includes: membership card, voucher booklet, welcome
letter, T&C.
 Marketing to members to ensure increased revenue and visits.
 A guest relations desk visible to all people entering the hotel for
more information and to generate members.
 Progressive bonus structure for sales agents on zero complaints
and achieving sales targets.
 Online – custom-built website and ecommerce.
 Hotel direct (tent cards, flyers, business card collection and
competitions).
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9. YOUR INVESTMENT
 This is a self funding business model
 The hotel has NO investment cost
 Profit share Model
Or
 Revenue Share Model
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10. WHY TO CHOOSE US ?
 No one does Membership Sales & Marketing
like we do.
 Proven track record of revenue growth and
marketing solutions.
 Dynamic new approach to membership
management.
 Tailored-made solutions.
 Eye on the long term.
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11. CONTACT DETAILS :
LVL Relationship Management Pvt. Ltd
+91-882-691-5776, +91-981-056-8378
Email : girish@lvlrmpl.com
Website : www.lvlrmpl.com
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