1. “
A new coffee bar/café at the New York head-
quarters of a global media company was
having trouble attracting customers. To perk
up some business after a sluggish December
opening, café management implemented the
Belly customer loyalty program to market
directly to the building’s 3,600 employees.
- Café General Manager
Customer Profile
Our customers love how easy it is to
check in and how they can stay informed
with special promotions and events with
the campaign emails...It has had such an
impact that I regularly receive calls from
other units asking how they can get Belly
at their locations. We love Belly!”
Business Need
Attract new customers
Build repeat business
Increase sales
6%
Customers who enroll in the loyalty pro-
gram earn points that can be redeemed
for their favorite beverages. The café also
hasanoverallemailopenratethatis40%higher
thanaveragerestaurantindustryrate.
To learn more, contact your FSS relationship manager or email fss@compass-usa.com.
Highlights
Overall sales
increased
in a single day with
one campaign
since program launch
Drove
visits
1,200
91
or one-third of
the company’s
employees are
enrolled
BELLY CUSTOMER LOYALTY
ProgramPerksUpSluggishCaféSales