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Promoting XXX
in Salons
Introduction
About Us
MyCitySalon is your single window
to directly connect to 8000+ salons
in 15 cities across the country.
My City Sa...
Current Salon Status
Cities
Total nos.
New Delhi
2164
Gurgaon
419
Noida
361
Faridabad
197
Ghaziabad
181
Mumbai
1977
Bangal...
Salon Type
A Category

City

B Category

C Category

D Category

Men's

Ladies

Unisex

Men's

Ladies

Unisex

Men's

Ladi...
Salon Categories
Salons have been categorized income wise. The common

denominator of haircut price has been used to class...
Why Advertise in Salons
• When a client visits a salon he is thinking about health
and beauty. Hence he/she is in the righ...
Video
Click the URL below for a video tour of our offerings at Salons across the country

http://youtu.be/Fd928KAkdPo
Brand Logo

Advertising Options
Activity
XXXX will promote their (products)
in salons through the following

(product image)

XXXX

activities:
1. Activit...
Poster Display

1

An A3 size poster will be displayed at a prominent location in the salon so that it is
visible to all c...
Flyers

2

Flyers will be distributed to salon clients at the time of billing. Each invoice will be
accompanied by a flyer...
3

Product Sampling

Free samples will be distributed to salon
clients at the time of billing. Each sample
will be accompa...
Apron Branding

When a client visits a salon there are several
services for which he/she is required to put on an
apron. F...
Customer Mirror Branding

5

A salon client invariably sits before the mirror for
the services been taken. The client is s...
Standee

6

A Standee will be placed at a strategic location in the salon to grasp the maximum
attention of the salon clie...
Product Display

7

XXXX can display their products in the waiting area of salons. While waiting for their
service to begi...
Mannequin Display

XXXX can display their apparels on a

mannequin in the salon. While waiting for
their service to begin ...
Promoter
1 promoter will be assigned per
salon for the weekends only, i.e.
Saturday and Sunday.

The

promoter

will

dist...
Operational Aspects
Execution
1.

XXXX will finalize salon selection.

2.

MyCitySalon will take permission from
selected salons.

3.

XXXX wi...
Key Deliverables
Sr. no. XXXX Deliverables
1

Finalize salon selection and activity.

2

Deliver all collaterals to MyCity...
Commercial
Following is an estimated cost of carrying out (activity) in (no. of salons) salons in your
preferred cities fo...
Case Studies
Objective:
To promote Skoda Rapid & generate
leads

Outcome:
683 leads & 179 test drives

Activity:
Posters, tent cards, p...
Objective:
To promote OLX & drive online
registrations

Outcome:
113 registrations

Activity:
Posters, tent cards, flyers ...
Objective:
To promote Tupperware containers.

Outcome:
Widespread awareness about the
availability and pricing of Tupperwa...
Objective:
To create awareness about their
Holiday Club & increase membership

Outcome:
535 calls received & 97 qualified ...
Thank You
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Salon advertising hanks advertising 09833928292

  1. 1. Promoting XXX in Salons
  2. 2. Introduction
  3. 3. About Us MyCitySalon is your single window to directly connect to 8000+ salons in 15 cities across the country. My City Salon provides online portals and Point Of Sale system exclusively to salons in order to improve their operations and customer relations. With our close association with salon owners, we open up the salon space both online and offline, for corporates to reach out to their focused consumer group across locations, regions and income groups.
  4. 4. Current Salon Status Cities Total nos. New Delhi 2164 Gurgaon 419 Noida 361 Faridabad 197 Ghaziabad 181 Mumbai 1977 Bangalore 531 Hyderabad 698 Kolkata 278 Chennai 581 Kanpur 109 Lucknow 191 Pune 147 Ahmedabad 173 Vadodara 106 Total 8113 A-Category 369 71 66 27 14 271 84 129 56 61 12 17 26 21 11 1235 B-Category 647 129 97 71 52 657 167 203 87 237 35 57 55 57 31 2582 C-category 673 151 103 69 77 636 196 187 84 206 40 61 51 67 47 2648 D-Category 475 68 95 30 38 413 84 179 51 77 22 56 15 28 17 1648 All the category’s are based on the location & the hair cut price of the salon. A-Category - salons who charge rupees 500+ for a hair cut. B-Category – salons who charge between rupees 250 to 500 for a hair cut. C-Category –salons who charge between rupees 100 to 250 for a hair cut. D-Category-salons who charge between rupees 50 to 100 for a hair cut.
  5. 5. Salon Type A Category City B Category C Category D Category Men's Ladies Unisex Men's Ladies Unisex Men's Ladies Unisex Men's Ladies Unisex New Delhi 32 122 215 143 326 179 450 189 34 277 193 5 Gurgaon 8 20 43 38 65 26 65 78 8 47 19 2 Noida 8 16 42 38 38 21 63 32 7 60 34 1 Faridabad 2 6 19 17 19 35 28 37 4 18 9 3 Ghaziabad 0 4 11 12 12 28 46 29 2 25 13 0 Mumbai 19 112 140 73 415 168 373 232 31 256 153 4 Bangalore 21 27 36 66 80 21 163 27 6 64 18 2 Hyderabad 39 18 72 86 77 40 79 86 22 112 66 1 Kolkata 10 14 32 30 32 25 26 46 12 30 19 2 Chennai 10 23 28 55 111 71 93 84 29 52 23 2 Kanpur 2 2 8 5 12 19 19 19 3 17 6 0 Lucknow 2 2 12 8 21 27 37 22 2 28 26 2 Pune 4 8 14 6 30 19 28 21 2 11 4 0 Ahmedabad 1 5 15 15 20 22 33 26 9 18 7 4 Vadodara 1 2 8 3 19 9 25 19 3 12 3 2 159 381 694 597 1276 710 1529 947 172 1027 592 29 Total All the category’s are based on the location & the hair cut price of the salon. A-Category - salons who charge rupees 500+ for a hair cut. B-Category – salons who charge between rupees 250 to 500 for a hair cut. C-Category –salons who charge between rupees 100 to 250 for a hair cut. D-Category-salons who charge between rupees 50 to 100 for a hair cut.
  6. 6. Salon Categories Salons have been categorized income wise. The common denominator of haircut price has been used to classify salons in 4 major categories. Sr. no. Salon Category 1 A Category 2 3 4 B Category C Category D Category Haircut Price Above Rs.500 Rs.250 to Rs.500 Rs.100 to Rs.250 Rs.50 to Rs.100
  7. 7. Why Advertise in Salons • When a client visits a salon he is thinking about health and beauty. Hence he/she is in the right frame of mind to be informed about your brand and product • A client spends at least 20 minutes in a salon. Hence, he/she has sufficient time at hand to understand about a new product • 70% of salon clients are repeat customers. Hence, there is an element of trust associated with a service when recommended by the salon personnel • We have salons segmented income group wise across locations and city regions. Hence, you can target salons according to your focused customer group
  8. 8. Video Click the URL below for a video tour of our offerings at Salons across the country http://youtu.be/Fd928KAkdPo
  9. 9. Brand Logo Advertising Options
  10. 10. Activity XXXX will promote their (products) in salons through the following (product image) XXXX activities: 1. Activity 2. Activity Beauty Salons 3. Activity Location: No. of Salons: Salon Category: Time: Customers
  11. 11. Poster Display 1 An A3 size poster will be displayed at a prominent location in the salon so that it is visible to all customers. Quantity: 1 A3 size poster per salon
  12. 12. Flyers 2 Flyers will be distributed to salon clients at the time of billing. Each invoice will be accompanied by a flyer. Quantity: (quantity) flyers per salon; A4 or A5 size
  13. 13. 3 Product Sampling Free samples will be distributed to salon clients at the time of billing. Each sample will be accompanied by a flyer. This will give customers a first hand experience of the product. Quantity: (quantity) samples per salon (product image)
  14. 14. Apron Branding When a client visits a salon there are several services for which he/she is required to put on an apron. Further, the salon staff including hair stylists also wear aprons while rendering their services. Hence, branding on the apron is a great way to directly connect with the customer. Quantity: (no. of aprons) aprons per salon 4
  15. 15. Customer Mirror Branding 5 A salon client invariably sits before the mirror for the services been taken. The client is seated there for at least 20 minutes facing the mirror. This makes the mirror station the ideal place to display branded tent cards to catch the undivided attention of the client for at least 20 minutes. Quantity: 5 tent cards per salon
  16. 16. Standee 6 A Standee will be placed at a strategic location in the salon to grasp the maximum attention of the salon clients. This mode of communication will never be missed. Quantity: 1 standee per salon
  17. 17. Product Display 7 XXXX can display their products in the waiting area of salons. While waiting for their service to begin salon clients will be free to go up to the display and get a first hand experience of the product.
  18. 18. Mannequin Display XXXX can display their apparels on a mannequin in the salon. While waiting for their service to begin salon clients will be free to go up to the mannequin and get a first hand experience of the product. Quantity: 1 mannequin display per salon 8
  19. 19. Promoter 1 promoter will be assigned per salon for the weekends only, i.e. Saturday and Sunday. The promoter will distribute the flyer/sample personally to each customer while interacting with them. She will provide further promote the product by providing information about it to salon customers. 9
  20. 20. Operational Aspects
  21. 21. Execution 1. XXXX will finalize salon selection. 2. MyCitySalon will take permission from selected salons. 3. XXXX will deliver all collaterals to MyCitySalon office 1 week before the activity. 4. MyCitySalon will distribute collaterals to selected salons. 5. The salon will carry out the activity for (activity period). 6. MyCitySalon will carry out mystery audits in salons to ensure the smooth running of the activity. 7. MyCitySalon will share pictures of the activity with XXXX.
  22. 22. Key Deliverables Sr. no. XXXX Deliverables 1 Finalize salon selection and activity. 2 Deliver all collaterals to MyCitySalon office 1 week before the activity. Sr. no. MyCitySalon Deliverables 1 Permission from selected salons. 2 Distribution of all collaterals to salons. 3 Regular follow up & mystery audit in salons to ensure the smooth running of the activity. 4 Share activity pictures with XXXX.
  23. 23. Commercial Following is an estimated cost of carrying out (activity) in (no. of salons) salons in your preferred cities for a period of (time). Sr. no. Particulars 1 Permission Cost per Salon 2 Distribution & Supervision per Salon 3 Total Cost per Salon 4 Total no. of Salons 5 Total Campaign Cost 6 Total Customers Contacted 10 Cost (Rs) Cost per Contact The above commercial does not include the cost of printing
  24. 24. Case Studies
  25. 25. Objective: To promote Skoda Rapid & generate leads Outcome: 683 leads & 179 test drives Activity: Posters, tent cards, promoters & test drive No. of Salons: 10 City: Delhi & Gurgaon Duration: 1 week Skoda
  26. 26. Objective: To promote OLX & drive online registrations Outcome: 113 registrations Activity: Posters, tent cards, flyers & promoters No. of Salons: 20 City: Gurgaon Duration: 1 day (Sunday) OLX
  27. 27. Objective: To promote Tupperware containers. Outcome: Widespread awareness about the availability and pricing of Tupperware containers. Activity: Product Display No. of Salons: 120 City: Delhi NCR, Bangalore, Mumbai Duration: 1 week Tupperware
  28. 28. Objective: To create awareness about their Holiday Club & increase membership Outcome: 535 calls received & 97 qualified leads generated Activity: Flyers, standee & posters No. of Salons: 35 City: Mumbai Duration: 2 weeks Club Mahindra
  29. 29. Thank You

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