The $144 billion vacation rental industry with over million listings, has taken the travel industry by storm. According to Vacation Rental Managers Association, 24% of leisure travelers are now choosing vacation rental homes over hotels and resorts. While this affords considerable opportunity to vacation home owners, not everyone is reaping the benefits of this industry. Vacation rental owners often grapple with questions related to receiving more customers/ guests. The answer seems to lie with smart marketing practices. We have listed a few basic ideas that vacation rental owners could use.