Here's a compilation of 9 famous Marketing Quotes that have Customer Experience lessons ingrained in them. Do you know any other marketing quote that can teach something about CX? Let us know in the comments below!
2. “Good content isn’t about good
storytelling. It’s about telling a
true story well.”
Ann Handley
Every customer’s experience with your brand is a story.
So, are you telling this story well? The more real it is and the
more engaging you make it, the happier your customers are!
3. 10 MARKETING QUOTES TO INSPIRE YOUR CUSTOMER EXPERIENCE EFFORTS
“Content is fire, social media is
gasoline.”
Jay Baer
Customer experience is fire, social media is the gasoline. Customers
today talk about their experiences with brands on social - more so
about negative experiences. So, next time you’re having to deal with a
frustrated customer, address the situation proactively to stop the
fire from spreading!
4. 10 MARKETING QUOTES TO INSPIRE YOUR CUSTOMER EXPERIENCE EFFORTS
“The best marketing doesn’t
feel like marketing.”
Tom Fishburne
The best of companies do not perceive customer experience as a
chore.They do it so effortlessly and effectively that they’re able to
establish a strong emotional connect with the customer.
5. 10 MARKETING QUOTES TO INSPIRE YOUR CUSTOMER EXPERIENCE EFFORTS
“Content builds relationships.
Relationships are built on trust.
Trust drives revenue.”
Andrew Davis
Great CX should ultimately drive revenue.The first step, however, is
building strong customer relationships which in turn improves loyalty.
And loyal customers generate repeat business while also contributing to
positive word-of-mouth marketing.
Drive Revenue through CX
6. “Marketing is really just about
sharing your passion.”
Michael Hyatt
The customer experience is, in many ways, a reflection of the
amount of passion you have towards your business and
customers. If you truly love your business and want to share
that love, you will passionately create delightful experiences.
7. 10 MARKETING QUOTES TO INSPIRE YOUR CUSTOMER EXPERIENCE EFFORTS
“Good marketing makes the company
look smart. Great marketing makes
the customer feel smart.”
Joe Chernov
The Digital Age has provided brands with the opportunity to create
unique experiences. Experiences that make the customer feel smart,
curious and excited.With the influx of Machine Learning and other
AI-based tech, CX has become about empowering the customer so
that they can navigate through the journey you’ve designed for them
with very little help.
8. 10 MARKETING QUOTES TO INSPIRE YOUR CUSTOMER EXPERIENCE EFFORTS
“Even when you are marketing to
your entire audience or customer
base, you are still simply speaking to
a single human at any given time.”
Ann Handley
Without personalization in CX, you really cannot have happy
customers. Each customer comes with his/her own stereotypes,
opinions and expectations.Which is why every customer has to be
taken care of individually – something customer-centric brands
do very well.
9. 10 MARKETING QUOTES TO INSPIRE YOUR CUSTOMER EXPERIENCE EFFORTS
“Your brand is a story unfolding
across all customer touch points. ”
Jonah Sachs
It’s not about just your store or website today. When we say
customers have truly become omni-channel, it means they’ve
expanded their presence across multiple touchpoints. It’s your
responsibility to ensure that you are present wherever your customer
is and that you’re able to take them on a delightful journey
across each touchpoint!
10. 10 MARKETING QUOTES TO INSPIRE YOUR CUSTOMER EXPERIENCE EFFORTS
“The aim of marketing is to know and
understand the customer so well the
product or service fits him and sells
itself.”
Peter F. Drucker
Understanding your customers inside out forms the basis for a
delightful Customer Experience. Unless you regularly collect feedback
to stay up to date on customer needs, you cannot create
products/services that resonate with customers.
Collect omni-channel feedback
11. 10 MARKETING QUOTES TO INSPIRE YOUR CUSTOMER EXPERIENCE EFFORTS
CloudCherry is a leadingVoice of Customer solution that empowers
Organizations to run complete Voice of Customer programs, map
omni-channel customer journeys and engage with their customers
across multiple physical and digital channels, deliver delightful
experiences through real-time predictive insights, and integrate with
leading systems of record to make Customer Experience a key driver
of loyalty and retention rates.