2. Partnership
Opportunities and Partnership
2
• What makes an effective partnership?
• Who are your best partners?
• How do you evaluate partnerships?
• How do you evaluate opportunities?
• Do you have a defined mission? Where does it fit in
between University, unit, teams, etc.
3. CU Denver Alumni mission
Opportunities and Partnership
3
CU Denver Alumni advances the University of
Colorado Denver through its graduates by inspiring
pride, serving as a gateway for career resources,
stimulating investment in the future, and illustrating
the impact of alumni contributions to the University
and each other.
4. Why an Opportunity Screen
Opportunities and Partnership
4
• Cohesive understanding of opportunity across
team
• Consistent process for evaluation
• Objective understanding and feedback to current
and potential partners
• Confidence in saying NO
6. Opportunity Screen
Opportunities and Partnership
6
• Are the proposed activities of interest and value to CU Denver alumni?
E.g., does alumni survey, event attendance, or interest information
demonstrate or predict active usage? If no applicable internal data
exists, are alumni specific needs as a unique audience being articulated
in this opportunity?
• Will this opportunity lead to measurable engagement outcomes for
alumni?
E.g., are there mechanisms in place or that will need to be created to
track the individual participation of alumni in this opportunity?
7. Opportunity Screen
Opportunities and Partnership
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• Does CU Denver Alumni have adequate capacities to carry out this
initiative?
E.g., does CU Denver Alumni Relations have staffing, technology
resources, financial resources, and other capacities needed to carry out
this initiative effectively? Does advocating for partnership or resources
need to take place prior to this opportunity? Is there another partner
who should take the lead on this opportunity? Is there enough time to
adequately market the event, experience, or initiative?
• Is there financial risk associated with this opportunity?
E.g., given resource demands for this initiative, will it incur significant
additional costs? If yes, is there e a pricing and/or sponsorship/other
funding model in place to balance these costs?
8. Opportunity Screen
Opportunities and Partnership
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• Is this opportunity sustainable in the long-term?
E.g., does it have a one-time only or a continuous/renewable funding
source? Does it offer future engagement potential, such as access to a
new geographic market or affinity identity?
• Do external market factors (e.g., level of competition, partnership
opportunities) support this initiative?
E.g., are the resources offered unique - and, if not, do they offer
competitive advantages other resources do not? Can we enhance their
competitiveness by partnering with other units or organizations?
9. Opportunity Screen
Opportunities and Partnership
9
• Are there non-financial benefits to this opportunity that potentially
outweigh financial considerations?
E.g., will proceeding with this opportunity strengthen strategic
partnerships or create new partnership opportunities? Will it extend the
geographic reach of CU Denver Alumni?
• Are there non-financial implications/risks incurred by not pursuing this
opportunity?
10. Conclusions
Opportunities and Partnership
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• Completed by one or multiple team members and
brought to evaluation meeting
• Tally points and look at results
• Decide on feedback to partner or prospective
partner
• Evolve and customize over time
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