An overview of the various business segments of Disney and the reasons behind its success.

1. - A CASE STUDY

2. DISNEY
WAS
FOUNDED
IN 1923 BY
WALT AND
ROY
DISNEY

4. AND THAT’S HOW THE DREAM BEGAN..

5. DISNEY’S
BUSINESS
SEGMENTS

6. STUDIO ENTERTAINMENT

7. PARKS &
RESORTS

9. MEDIA NETWORKS

11. WHY WAS
DISNEY
SUCCESSFUL?

12. TRUST
• DISNEY HAS KEPT ITS 90
YEAR OLD BRAND RELEVANT
AND CURRENT WITH ITS CORE
AUDIENCE BY STAYING TRUE
TO ITS CORE VALUES AND
BUILDING A SENSE OF TRUST.

13. QUALITY
• DEFINITION: The degree of
excellence of something.
• DISNEY HAS ALWAYS BEEN
KNOWN TO RAISE THE
STANDARDS OF QUALITY AND
THEREBY IMPROVE CUSTOMER
EXPERIENCE.

14. CREATIVITY
• DISNEY’S CREATIVITY,
HAS HELPED IT
ACHIEVE ACCEPTANCE
AND RECOGNITION IN
THE MARKET, THEREBY
PROVING TO BE A
VITAL REASON FOR ITS
SUCCESS.

15. CUSTOMER FOCUS

19. FUN
FACTS!!

22. DISCLAIMER
CREATED BY ABHINAV.S (SSN CHENNAI), DURING A MARKETING
INTERNSHIP UNDER THE SUPERVISION OF PROF.SAMEER MATHUR
(IIM LUCKNOW).