[Scci'16] [Markative] Session 6 - Branding

3. Brands
are
every
where

4. What is a Brand?
Few elements:
-Some colors
-Some Fonts
-A logo
-A slogan
-Some music
and that’s it.

5. Brand is
Confidence
Passion
Belonging
Brand Identity
and more of a set of unique values.

6. Brand is
A guarantee of
Good Source
Good Quality

7. Brands are
BIG
Businesses

8. In 2010…
Was valued at
$70,452,000,000

9. In 2010…
Which is more than
the GDP of
Bolivia Kenya
Together

10. In 1886
9 Bottles were sold

11. In 2010
1,6
Billion
Were sold

12. Many things can be Branded
Products ‫ــــــــــــــــــــــــــــــــــــــــــــــــــــ‬
‫ــــــــــــــــــــــــــــــــــــــــــــــــــــ‬ Services
People ‫ــــــــــــــــــــــــــــــــــــــــــــــــــــــ‬
‫ــــــــــــــــــــــــــــــــــــــــــــــــــــــ‬ Places

13. “Your product is a
BRAND
When the customers
Know it just from the imprints”.

18. Branding Identity?
The visual aspects that for a part
Of the overall brand.

19. Branding Identity elements
• Logo
• Stationery (letterhead – Business cards – etc.)
• Marketing collateral (flyers – brochures – etc.)
• Product packaging
• Uniform design
• Signage
• Messages (SMS – E-mails – etc.)
• And anything visual and represents the business

20. The
Is The brand?

21. NO.
It’s the simplest way to identify
The business.

22. Meg Whitman
When
use
People
as
BRANDYour
A verb
then You SUCCEEDED

23. It.

24. Your Family.

25. Your Pictures.

26. info.
Now Brands are
films.
stuff.
friends.
your knowledge.

27. Literally .. BIG Brands say it loudly
USE ME!

28. Designers don’t make
With Logos.

29. You Make

30. Any
Questions?

31. Thank You!