4. Executive Summary GRINDER’S CREED is a life style brand for action sports enthusiast. Food, Fashion, Sports Equipment, Music, & Room décor, action sports parks and equipment service centers for the complete extreme athlete ages 15-25. We are asking for start up financing of $100,000 to develop an e-commerce site, and logo wear line as well as to develop, establish, license & patent the brand name and its product lines.
5. COMPANY DESCRIPTION Grinder’s Creed is a brand that encompasses the love for action, movement and freedom. It’s the spirit of the rebel and pushing the limits to ones capabilities . Spectator sports have their niche, as does action sports but there isn’t one company who has completely enveloped the lifestyle as we will. We cater to those who use the elements and their environment as part of their extreme activities. Surfers, skaters, BMX’ers, borders & free runners etc. As a company dedicated to the lifestyle of the action athlete the GRINDER’S CREED is simply this, “To Grind, to shred, to air,… is human.” As a lifestyle company we want to develop all that is necessary for the action athlete to thrive and prosper, weather it’s a hobby or a career, GRINDER’S CREED will be there to support their every move. We will develop apparel, footwear, safety equipment, sports equipment, healthy snack foods and beverages, room décor, music, an ER fund, pet products, actions sports equipment service centers , action sports parks, website and blog as well as sponsor local, regional and national events.
8. Products & Services The lifestyle of a Grinder’s Creed Athlete includes Safety Gear Sports Equipment Originally designed graphics for Skateboard Decks & boards Urban Fine Art , books & e-zines, Photography & Posters Apparel , Footwear Bed room décor & Accessories First Aid kits, Skate park safety patrol & ER Fund
9. Products & Services continued DEATH DEFi RECORDS Original music label for Underground Hip Hop , Dub step DJ’s, Ska & Rock bands GRIND STONE Equipment repair shops GC Foods– Organic & Wholesome snacks & foods made specifically for young athletes, Food trucks for the “To go” crowd. Rocket Dawg & Cosmic Kat “It’s out of this world.” Food & Pet accessories
10. Competitive Edge Many current brands specialize in the varied areas of action sports through clothing lines and equipment but there are few if any that serves them completely. “Board “ brands like the following top five manufacture hard goods such as decks, trucks, wheels and bearings. Other items include eyewear, footwear and apparel. Birdhouse ( Tony Hawk’s company) Plan B Baker Blind Almost They are established brands in the industry whose merchandise is sold through skate and surf shops with e-commerce sites for customers unable to visit their brick & mortar shops.
14. SKATE AMERICAThe biggest difference between GRINDERS CREED and its alleged competition is its ability to think and develop creatively beyond the typical needs of the consumer . As a COMPLETE Sports Action Lifestyle company, we understand that there is more to living it than just participating ,wearing and using brand names that are associated with the industry. By providing ALL of untapped markets of the products and services necessary, we surpass our competition by leaps and bounds.
15. To create a lifestyle brand that is 100% American, provides no less than 1200 jobs locally, encourages creativity and innovation and to be the number one Sports Action Brand in the Market. THE MASTER PLAN
16. The gravity of the Market Their piece of the pie: 5.04 Billion, our potential cut:2.16 Billion
17. Management & Organizational Plan Creativity and development are the core energy sources of this company and it’s important that the synergy of the employees mesh perfectly within our corporate culture. As fun as our industry is its also serious business therefore through careful and strict screening of potential employees we will recruit individuals with strong work ethics, principals, values, hands on experience and the education necessary to complete the objectives and goals of this company. We will prune for the best qualified leaders in the industries of Action sports, Foodservice, Apparel, manufacturing and the rest of our products and services. From Administrative to Quality Control we will have all the bases covered.
20. Operational Plan GRINDER’S CREED intends to operate Monday through Friday, 6AM – 6PM and Saturdays for Research /Development testing and Market Surveys & Group forums from 9-3. We will be closed on Major Holidays & inclement weather & CEO’s Birthday. HUMAN RESOURCES Ms. Zulma E. Brooks, CEO of GC and Mico Toy Co. will run the company solely as an e-commerce store while recruiting and screening for the best qualified candidates to assist in operating G.C.Once hired, all employees will be covered by the Workers Safety and Insurance Board and covered for Employment Benefits. INSURANCE REQUIREMENTS Mico Toy Co will incur costs for business liability insurance. The estimated cost for this requirement is $125,000 per year. Operating Capital Requirements Due to the demands imposed at start up, Grinder’s Creed will require that the business have sufficient working capital to meet all operational responsibilities of the business for the first three months. Thus the amount of $100,000 for its e-commerce store launch.It is estimated that the business will need approximately $5.5 million in working capital to sustain and ensure the business meets all opening and on-going financial obligations. Also, throughout the year there tends to be periods of low activities. Consequently, the company will experience financial pressures during these months. While much of this time will be spent developing proposals and marketing strategies, there will be a need to maintain sufficient working capital to cover these periods. A long term strategy to maintain a positive cash flow during these periods will be to diversify the company and develop environmental training programs for certain communities. These training programs will be given during these months.
21. Operational Plan (continued) Office Requirements and Asset Acquisitions Grinder’s Creed will share office space with Mico Toys in their own industrial park in High Point North Carolina. A manufacturing plant for Grinder’s Creed merchandise , corporate advertising firm, private company law firm , Research & Development facility, Sales Call center & distribution facilities will also be on the property. The above noted capital purchases will increase work effectiveness, enhance professionalism and will prepare the business for the forecasted demand for services.
27. This Presentation was created by Zulma E. Brooks, CEO/Founder/Owner of MICO TOY CO. & It’s subsidiary: GRINDER’S CREED ACTIONS SPORTS CO. LLC Grinder’s Creed