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4/9/2011 1 Toy Co. presents
The  birth of a subsidiary
Introducing GRINDER’S CREED ACTION SPORTS CO. LLC “To Grind, to shred, to air ….is human.”
Executive Summary GRINDER’S CREED is a life style brand for action sports enthusiast. Food, Fashion, Sports Equipment, Music, & Room décor, action sports parks and equipment service centers for the complete extreme athlete ages 15-25.  We are asking for start up financing of $100,000 to  develop an e-commerce site, and  logo wear line  as well as to develop, establish, license & patent the brand name  and its product lines.
COMPANY DESCRIPTION Grinder’s Creed is a brand that encompasses the love for action, movement and freedom. It’s the spirit of the rebel and pushing the limits to ones capabilities .  Spectator sports have their niche, as does action sports but there isn’t one company who  has completely enveloped  the lifestyle as we will.  We cater to those who use the elements and their environment as part of their extreme activities. Surfers, skaters, BMX’ers, borders & free runners etc.  As a company dedicated to the lifestyle of the action athlete the GRINDER’S CREED is simply this,  “To Grind, to shred, to air,… is human.”  As a lifestyle company we want to develop all that is necessary for the action athlete to thrive and prosper, weather it’s a hobby or  a career, GRINDER’S CREED will be there to support their every move. We will develop  apparel, footwear, safety equipment, sports equipment,  healthy snack foods and beverages, room décor, music,  an  ER fund, pet products, actions sports equipment service centers , action sports parks, website and blog as well as sponsor local, regional and national events.
Getting in The Grind…
In addition to the stats, Show me the money!
Products & Services   The lifestyle of a Grinder’s Creed Athlete includes Safety Gear Sports Equipment Originally designed  graphics for Skateboard Decks & boards Urban Fine Art , books & e-zines, Photography & Posters Apparel , Footwear  Bed room décor & Accessories First Aid kits, Skate park  safety patrol &  ER Fund
Products & Services continued DEATH DEFi RECORDS  Original music label for  Underground Hip Hop , Dub step DJ’s, Ska & Rock bands  GRIND STONE  Equipment repair shops GC Foods– Organic & Wholesome snacks & foods made specifically for young athletes, Food trucks for the  “To go” crowd. Rocket Dawg  & Cosmic Kat   “It’s out of this world.” Food &  Pet accessories
Competitive Edge Many current brands specialize in  the varied areas of action sports through clothing lines and equipment but there are few  if any that serves them  completely. “Board “ brands like the following  top five manufacture hard goods such as  decks, trucks, wheels and bearings. Other items include eyewear, footwear and  apparel. Birdhouse ( Tony Hawk’s company) Plan B Baker Blind Almost  They are established brands in the industry whose merchandise is sold through skate and surf shops  with e-commerce sites for customers unable to visit their  brick & mortar shops.
Competitive edge pt. 2 These are several   stores  that sell  dozens of actions sports  brand merchandise . ,[object Object]
MAINLAND SKATE & SURF
FUEL ( Surf, Skate, Snow, Moto)
SKATE AMERICAThe biggest difference between GRINDERS CREED  and  its  alleged  competition is its ability to think and develop creatively beyond the  typical needs of the consumer .   As a COMPLETE Sports Action Lifestyle company, we understand that there is more to living  it than just  participating ,wearing  and using brand names that are associated with the industry. By providing  ALL of  untapped markets of the  products and services necessary, we  surpass our competition by leaps and bounds.
To  create a lifestyle brand that is 100% American, provides no less than 1200 jobs locally, encourages creativity and innovation and to be the number one Sports Action Brand in the Market. THE MASTER PLAN
The gravity of the Market Their  piece of the pie:  5.04 Billion, our potential cut:2.16 Billion
Management & Organizational Plan Creativity and development are the core energy sources of this company and it’s important that the synergy  of  the employees mesh perfectly within our corporate culture.  As fun as our industry is its also serious business therefore through careful and strict screening of potential employees we will  recruit individuals with strong work ethics, principals, values, hands on experience and the education necessary to complete the objectives and goals of this company. We will  prune for the best qualified leaders in the industries of Action sports, Foodservice, Apparel, manufacturing and the rest of our products and services.  From Administrative to Quality Control we will have all the bases covered.
Corporate Culture
Company  Executive Organizational Chart
Operational Plan GRINDER’S CREED  intends to  operate Monday through Friday,  6AM – 6PM and Saturdays for  Research /Development testing  and Market Surveys  & Group forums from  9-3. We will be closed on Major Holidays & inclement weather & CEO’s Birthday.        HUMAN RESOURCES        Ms. Zulma E. Brooks, CEO of GC and Mico Toy Co. will run the company solely        as an e-commerce store while recruiting and screening for the best qualified        candidates to assist in operating G.C.Once hired, all employees will be covered         by the Workers Safety and Insurance Board and covered for Employment Benefits.         INSURANCE REQUIREMENTS       Mico Toy Co  will  incur costs for business liability insurance. The estimated cost for         this requirement is $125,000 per year.         Operating Capital Requirements         Due to the demands imposed at start up, Grinder’s Creed will require that the business have sufficient working capital to meet all operational responsibilities of the business for the first three months. Thus the amount of $100,000 for its e-commerce store launch.It is estimated that the business will need approximately $5.5 million in working capital to sustain and ensure the business meets all opening and on-going financial obligations.         Also, throughout the year there tends to be periods of low activities. Consequently, the company will experience financial pressures during these months. While much of this time will be spent developing proposals and marketing strategies, there will be a need to maintain sufficient working capital to cover these periods.         A long term strategy to maintain a positive cash flow during these periods will be to diversify the company and develop environmental training programs for certain communities. These training programs will be given during these months.
Operational Plan (continued) Office Requirements and Asset Acquisitions  Grinder’s Creed will share office space with Mico Toys in their own industrial park in  High Point North Carolina.    A  manufacturing plant  for Grinder’s Creed merchandise , corporate advertising  firm,   private company law firm , Research & Development facility, Sales  Call  center & distribution facilities  will also be on the property. The above noted capital purchases will increase work effectiveness, enhance professionalism and will prepare the business for the forecasted demand for services.
Professional & Advisory support
Future Sales & Profits

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Presentation for grinder's creed sports co

  • 1. 4/9/2011 1 Toy Co. presents
  • 2. The birth of a subsidiary
  • 3. Introducing GRINDER’S CREED ACTION SPORTS CO. LLC “To Grind, to shred, to air ….is human.”
  • 4. Executive Summary GRINDER’S CREED is a life style brand for action sports enthusiast. Food, Fashion, Sports Equipment, Music, & Room décor, action sports parks and equipment service centers for the complete extreme athlete ages 15-25. We are asking for start up financing of $100,000 to develop an e-commerce site, and logo wear line as well as to develop, establish, license & patent the brand name and its product lines.
  • 5. COMPANY DESCRIPTION Grinder’s Creed is a brand that encompasses the love for action, movement and freedom. It’s the spirit of the rebel and pushing the limits to ones capabilities . Spectator sports have their niche, as does action sports but there isn’t one company who has completely enveloped the lifestyle as we will. We cater to those who use the elements and their environment as part of their extreme activities. Surfers, skaters, BMX’ers, borders & free runners etc. As a company dedicated to the lifestyle of the action athlete the GRINDER’S CREED is simply this, “To Grind, to shred, to air,… is human.” As a lifestyle company we want to develop all that is necessary for the action athlete to thrive and prosper, weather it’s a hobby or a career, GRINDER’S CREED will be there to support their every move. We will develop apparel, footwear, safety equipment, sports equipment, healthy snack foods and beverages, room décor, music, an ER fund, pet products, actions sports equipment service centers , action sports parks, website and blog as well as sponsor local, regional and national events.
  • 6. Getting in The Grind…
  • 7. In addition to the stats, Show me the money!
  • 8. Products & Services The lifestyle of a Grinder’s Creed Athlete includes Safety Gear Sports Equipment Originally designed graphics for Skateboard Decks & boards Urban Fine Art , books & e-zines, Photography & Posters Apparel , Footwear Bed room décor & Accessories First Aid kits, Skate park safety patrol & ER Fund
  • 9. Products & Services continued DEATH DEFi RECORDS Original music label for Underground Hip Hop , Dub step DJ’s, Ska & Rock bands GRIND STONE Equipment repair shops GC Foods– Organic & Wholesome snacks & foods made specifically for young athletes, Food trucks for the “To go” crowd. Rocket Dawg & Cosmic Kat “It’s out of this world.” Food & Pet accessories
  • 10. Competitive Edge Many current brands specialize in the varied areas of action sports through clothing lines and equipment but there are few if any that serves them completely. “Board “ brands like the following top five manufacture hard goods such as decks, trucks, wheels and bearings. Other items include eyewear, footwear and apparel. Birdhouse ( Tony Hawk’s company) Plan B Baker Blind Almost They are established brands in the industry whose merchandise is sold through skate and surf shops with e-commerce sites for customers unable to visit their brick & mortar shops.
  • 11.
  • 13. FUEL ( Surf, Skate, Snow, Moto)
  • 14. SKATE AMERICAThe biggest difference between GRINDERS CREED and its alleged competition is its ability to think and develop creatively beyond the typical needs of the consumer . As a COMPLETE Sports Action Lifestyle company, we understand that there is more to living it than just participating ,wearing and using brand names that are associated with the industry. By providing ALL of untapped markets of the products and services necessary, we surpass our competition by leaps and bounds.
  • 15. To create a lifestyle brand that is 100% American, provides no less than 1200 jobs locally, encourages creativity and innovation and to be the number one Sports Action Brand in the Market. THE MASTER PLAN
  • 16. The gravity of the Market Their piece of the pie: 5.04 Billion, our potential cut:2.16 Billion
  • 17. Management & Organizational Plan Creativity and development are the core energy sources of this company and it’s important that the synergy of the employees mesh perfectly within our corporate culture. As fun as our industry is its also serious business therefore through careful and strict screening of potential employees we will recruit individuals with strong work ethics, principals, values, hands on experience and the education necessary to complete the objectives and goals of this company. We will prune for the best qualified leaders in the industries of Action sports, Foodservice, Apparel, manufacturing and the rest of our products and services. From Administrative to Quality Control we will have all the bases covered.
  • 19. Company Executive Organizational Chart
  • 20. Operational Plan GRINDER’S CREED intends to operate Monday through Friday, 6AM – 6PM and Saturdays for Research /Development testing and Market Surveys & Group forums from 9-3. We will be closed on Major Holidays & inclement weather & CEO’s Birthday. HUMAN RESOURCES Ms. Zulma E. Brooks, CEO of GC and Mico Toy Co. will run the company solely as an e-commerce store while recruiting and screening for the best qualified candidates to assist in operating G.C.Once hired, all employees will be covered by the Workers Safety and Insurance Board and covered for Employment Benefits. INSURANCE REQUIREMENTS Mico Toy Co will incur costs for business liability insurance. The estimated cost for this requirement is $125,000 per year. Operating Capital Requirements Due to the demands imposed at start up, Grinder’s Creed will require that the business have sufficient working capital to meet all operational responsibilities of the business for the first three months. Thus the amount of $100,000 for its e-commerce store launch.It is estimated that the business will need approximately $5.5 million in working capital to sustain and ensure the business meets all opening and on-going financial obligations. Also, throughout the year there tends to be periods of low activities. Consequently, the company will experience financial pressures during these months. While much of this time will be spent developing proposals and marketing strategies, there will be a need to maintain sufficient working capital to cover these periods. A long term strategy to maintain a positive cash flow during these periods will be to diversify the company and develop environmental training programs for certain communities. These training programs will be given during these months.
  • 21. Operational Plan (continued) Office Requirements and Asset Acquisitions Grinder’s Creed will share office space with Mico Toys in their own industrial park in High Point North Carolina. A manufacturing plant for Grinder’s Creed merchandise , corporate advertising firm, private company law firm , Research & Development facility, Sales Call center & distribution facilities will also be on the property. The above noted capital purchases will increase work effectiveness, enhance professionalism and will prepare the business for the forecasted demand for services.
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  • 24. Future Sales & Profits
  • 27. This Presentation was created by Zulma E. Brooks, CEO/Founder/Owner of MICO TOY CO. & It’s subsidiary: GRINDER’S CREED ACTIONS SPORTS CO. LLC Grinder’s Creed