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1. Why Geofencing
Your Business is a Good Idea

2. India has seen remarkable development in the tech industry
since the liberalization of 1991, with dramatic growth in the
number of startups being founded and increasing
sophistication of the world’s second-largest start-up
ecosystem, according to a report by NASSCOM and Zinnov.
This progress was stimulated by developments in information
technology, telecommunications, Internet businesses, and
business process outsourcing (BPO). Today, India has many
well-established players operating at an international level.

4. What is Geofencing?
Geofencing, or geotargeting, is a new way to market your products and
services. Geofences are locations that businesses can set around
points of interest. When customers enter one of these areas, they
receive specific information about a business based on where they are.
Geofencing allows you to create a geographic boundary around specific
locations that your organization would like to target with your
advertisements, and the geofencing advertising platform will then match
the prospective customer’s location with your designated boundaries to
determine whether or not to display your advertisement.

5. Here are four ways that using geofences can help your
company.
1.Targeted Advertising: The power of geofences is their
ability to target customers who are geographically nearby and
highly likely to visit your store or office. If you have a brick-and-
mortar location, you can use geofences to drive foot traffic by
displaying targeted ads based on customers’ locations and
behaviors. Geofences are also useful for driving mobile app
downloads.

6. 2.Creating Loyalty Programs:
Geofence loyalty programs give customers incentives to
return to your store or office more often. For example, if
you own a restaurant, you could offer discounts on food or
drinks when people enter and exit through a geofence at
least five times within one week (e.g., Monday through
Friday).

7. 3.Real-Time Marketing:
Geofences make it easy to send real-time messages to
customers. Whether you want to announce new
products, encourage customer feedback or share
upcoming events, geofences allow you to tailor
messaging based on where people are located.

8. 4. Analyzing Customer Behavior:
Geofences let you monitor customer behavior and gather
data about their shopping habits including information about
which products they’re viewing and purchasing so that you
can better understand your audience and create more
effective campaigns in the future.