Sonocle single customer view platform for dealer groups and OEM's. Unlock the hidden power of your customer data, and supercharge the performance of your dealer marketing.

2. MAIN POINTS
▸How does Sonocle work?
▸Current and future development
▸Data cleanse and enhancement
▸Predictive marketing & ROI

3. HOW DOES SONOCLE WORK?

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DEALERSHIP DATA INTEGRATION
Sonocle Dashboard
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Dealership DMS account integration with
Sonocle Dashboard
Step 1

5. Sonocle Dashboard
Step 2 Clean dealer data
with DVLA
records. (MOT,
Reg, Service
dates)
DEALERSHIP DATA INTEGRATION
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Dealership DMS account integration with
Sonocle Dashboard
Step 1

6. Sonocle Dashboard
Step 2 Clean dealer data
with DVLA
records. (MOT,
Reg, Service
dates)
Step 3
Enhance the dataset
with Google Maps and
commence Google
Analytics integrations
to track web and email
traffic
DEALERSHIP DATA INTEGRATION
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Dealership DMS account integration with
Sonocle Dashboard
Step 1

7. Sonocle Dashboard
Step 2 Clean dealer data
with DVLA
records. (MOT,
Reg, Service
dates)
Step 3
Enhance the dataset
with Google Maps and
commence Google
Analytics integrations
to track web and email
traffic
Step 4
Trigger online/offline
marketing messages
optimising cost per channel
based on available data
DEALERSHIP DATA INTEGRATION
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Dealership DMS account integration with
Sonocle Dashboard
Step 1

8. CURRENT AND FUTURE DEVELOPMENT

9. KIA UK
eCRM Dashboard
Sonocle Dashboard
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CURRENTLY DEVELOPING

10. FUTURE RELEASE DESCRIPTION
Send MOT and Service reminders directly to your customers Facebook feed and
Facebook messenger. System provides an opportunity to send targeted advertising
campaigns to your customers directly to their Facebook feed.
Calldrip automatically calls your Sales / After Sales teams as soon as a potential
customer selects "Request a call back" via one of your digital marketing assets. The phone
then once answered by your relevant team automatically connects to the customer within
seconds of them completing their call back request.
WhatsApp are due to launch their Enterprise solution in 2017. Little details are available
now but will work in the same way as sending a text message without character limits,
GIF enabled and for a fraction the cost of an SMS.
Working alongside our other Google plugins, you’ll be able to monitor Adwords
campaigns, and trigger campaigns from the dashboard.
A excellent telephone number tracking service providing insight into your best performing
marketing assets

11. DATA CLEANSE AND ENHANCEMENT

12. DATA ANALYSIS TOOLS
▸Daily DVLA checks update and complete expired and blank MOT dates. We
interpret Service dates if this is blank in the dealers data feed. Additionally, we
can forward roll Registration dates to trigger Sales repurchase offers for
customers falling in a 3 year ownership cycle of their vehicle.

13. MOT ADVISORY NOTES ADDED TO CUSTOMER PROFILE
▸Filter keywords from the MOT advisory notes to trigger interim marketing
campaigns based on key words recorded. IE: Brakes, exhaust, suspension

14. PREDICTIVE MARKETING & ROI

15. ONLINE AND OFFLINE MESSAGING ON ONE SCREEN
▸Monitor all online and offline marketing channels within one screen, driving
efficiency on broadcast volumes.

16. ROI
▸ Cost per lead,
conversion rate and
cost per visit are
calculated in real
time giving up to
minute performance
on one dealer or the
national network.

17. MESSAGES
-28d -21d -14d -7d +7d
Event due date
▸Timings are configurable for each individual dealer
site. We can also produce a batch reports for a call
centre to follow up customers with limited contact data.

18. EXTRA DATA VISUALISATION TOOLS
▸Understand when people book their vehicle in around their Event
due date to optimise marketing and contact strategy
▸Measure Booked Work vs Due Work in real time across
individual dealers or the national group
▸Investigate current customer retention statistics
▸Learn how our data improvements move lapsed customers into
live customers
▸Marketing channel costs, live cost per lead, cost per visit
▸Most effective marketing message for attribution

19. ROI
▸Increase your conversion rates on sales aftersales with targeted,
relevant and precise messaging, using the most cost effective
marketing channel.
▸Revive lapsed customers with automatic data cleansing.
▸DVLA integration fixes old MOT data, bringing more opportunities
through the dealer door.
▸Predictive and automated marketing messages reduces overheads
and management.
▸Accurate calculation and forward planning of upcoming marketing
activities using cleansed database and anticipated conversion rates.