tourism lectures

4. •Identify the different major attractions, activities
accommodations and cultural highlights in the province
within the Central Luzon Region
•Create different tour packages that carry different types
of tourism activities within the region
•Assess the strength, weaknesses, opportunities and
threats of the region in terms of the 4 As of tourism
•Prepare the regional SWOT analysis of Central Luzon
OBJECTIVES

6. Provinces:
• Aurora
• Bataan
• Bulacan
• Nueva Ecija
• Pampanga
• Tarlac
• Zambales
REGION 3 (CENTRAL LUZON REGION)

7. Province Capital
Land Area
(in hectares) No. of Cities
No. of Towns
and
Municipalitie
s
Aurora Baler 314,732 0 8
Bataan Balanga 137,298 1 10
Bulacan Malolos 279,610 3 21
Nueva Ecija Palayan 575,133 5 27
Pampanga San Fernando 206,247 3 19
Tarlac Tarlac City 305.360 1 18
Zambales Iba 383,083 1 13

8. Air
Clark International
Airport
Sea
Manila Port to Orion,
Bataan
PORT OF ACCESS

9. Land
• Via MacArthur Highway
• North Luzon Expressway (NLEX)
• Subic-Clark-Tarlac Expressway (SCTEX)
• Tarlac-Pangasinan-La Union Expressway
(TPLEX)

10. • Clark International Airport remains to be the
international gateway to the region.
• Currently, carriers such as Philippines Airlines,
Cebu Pacific Air, Asiana Airlines, TIgerAir, Jin Air,
Qatar Airways, Emirates Airlines, Dragon Air, Cathay
Pacific, and Korean Air mount flights to and from
different local and international destinations
BY AIR

11. •Ferry service of fered by Fahrenheit
Co. Ltd. Offers daily trips from CCP
Complex, Manila to Port Capinpin,
Orion, Bataan and vice versa
•Travel time takes about 45 to 60
minutes only
BY SEA

12. Due to its proximity to Manila, the Central Luzon region
is highly accessible through the MacArthur Highway or
via the North Luzon Expressway (NLEX). It is
connected to the Subic-Clark-Tarlac Expressway
(SCTEX) and the continous extension of the Tarlac-
Pangasinan -La Union Expressway (TPLEX)
that makes it accessible both from Manila and from the
Ilocos Region
BY LAND

13. Private van and car rentals are available as well
as other Public modes of transportation such as:
•Bus
•Jeepney
•Tricycle
GETTING AROUND

14. ATTRACTIONS AND
ACTIVITIES

15. Province
Historical, Cultural,
and Heritage
Attractions
Natural Attractions
Built/Man-made
Attractions
Aurora
• Aurora Aragon Quezon
Market
• Quezon’s Rest House
• Baler Catholic Church
• Ampere Beach
• Balete Park and
Millenium Tree
• Dicasalarin Cove
Bataan
• Bataan Provincial
Capitol
• La Casas Filipinas de
Acuzar
• Shrine of Valor
• Anvaya Cove Beach and
Nature Club
• Talaga Beach
• Balon Anito
• Baras Bakal
• Pawikan Conservation
Center
• Zero Kilometer Marker
• Bataan Nuclear Power Plant
Bulacan
• Biak-na-Bato Cave
• Casa Real Shrine
• Barasoain Church
• Instituto de Mujeres
• Aguinaldo Cave
• Bakas
• Biak-na Bato Nature
Park
• Bustos Rubber Dam
• Philippine Arena
• San Agustin Parish
Church
Nueva Ecija
• Gapan Ancestral
Houses
• Dalton Pass
• Camp Pangatian War
• Nagasa Cove
• Gabaldon Falls
• Minalungao National
Park
• Church of Gapan
• Fort Magsaysay
• Gross Ostrich Farm

16. Province
Historical, Cultural,
and Heritage
Attractions
Natural Attractions
Built/Man-made
Attractions
Pampanga
• Angeles Holy Roasry
Parish Church
• Kamikaze East Airfield
• San Fernando
Cathedral
• Miyamit Falls and
Porac Peak
• Mt. Arayat National
Park
• Mt. Pinatubo Crater
Lake
• Fontana Leisure Park
• Hilaga Cultural Village
• Deca Wakeboard Park
Tarlac
• Aquino Ancestral
House
• Capas National Shrine
• Central Azucarera de
Tarlac
• ASEAN New Zealand
Forestation Project
• Nambalan River
• Tarlac Ecotourism Park
• Tarlac Recreational
Park
• Monasterio de Tarlac
• Aquino Center and
Museum
Zambales
• Ramon Magsaysay
Ancestral House
• Casa San Miguel
• San Agustin Church
• Ina Poon Bato
• Anawangin Cove
• Capones Island
• Mt. Pinatubo
• Potipot Island
• Capones Island
Lighthouse
• Zoobic Safari
• Ocean Adventure
• Tree Top Adventure

17. SAN LUIS, AURORA
DITUMABO MOTHER FALLS

18. GENERAL TINIO , NUE VA ECIJA
MINALUNGAO NATIONAL
PARK

19. PA L A U I G , ZAMBALES
MAGALAWA ISLAND

20. SAN JOSE, TA R L A C
MONASTERIO DE
TARLAC

21. DINGALAN , AURORA
DINGALAN

22. C AVITE, B ATAAN
CORREGIDOR ISLAND

23. PILAR , BATAAN
TOWN OF PILAR

24. PA M PA N G A , TA R L A C ,
ZAMBALES
MOUNT
PINATUBO

25. BALER, A URORA
TOWN OF BALER
This Photo by Unknown Author is licensed under CC BY-SA-NC

26. RANGE OF
ACCOMMODATION

27. Province
Budget (Less than
P1,500
per night)
Mid-Range (P1,500 to
P3,000
per night)
High-End (At Least
P3,000
per night)
Aurora
• Angara’s Beach House
• AMCO Beach Resort
• Bay’s Inn
• Seasta Beach Resort
• Baler Sunrise Inn
• DMB Transient Homes
• Costa Pacifica Resort
• Luxus Residencia de Baler
• The Easy Adventure
Bataan
• Elison Hotel
• Nolette’s Inn
• Juness Beach Resort
• PAN Resort
• Crown Royale Hotel
• Hillside Garden
Mansions
• Las Casas Filipinas de
Acuzar Hotel
• The Plaza Hotel
Balanga
• The Oriental Bataan
Bulacan
• Green Ville Drive Inn
• Baliuag Dormitory
• Green Garden Court
• Malamig Park Resort
• La Beato Hotel
• DJ Paradise Hotel
• Hotel Masfino
• Sir Nico Guesthouse and
Resort
• Pacific Waves Resort
Nueva Ecija
• La Parilla Hotel
• BESM Travelers Inn
• White House Hotel
• The Harvest Hotel
• Microtel by Windham
• Farmhouse Hotel
• Top Star Hotel
• Hunter Valler Plantation and
Resort
Pampanga
• Eurotel Angeles
• 950 Condotel
• Apolonia Royal Hotel
• Red Planet Angeles
• Score Birds Hotel
• Prime City Resort Hotel
• Widus Hotel and
Casino
• Quest Hotel
• Park Inn by Radisson

28. Province
Budget (Less
than P1,500
per night)
Mid-Range
(P1,500 to
P3,000
per night)
High-End (At
Least P3,000
per night)
Tarlac
• Hotel Sogo Tarlac
• Sun Garden Hotel
• Tres Marias B&B
• Microtel by Windham
• La Maja Rica Hotel
• Luisita Central Park
Hotel
Zambales
• Potipot Gateway
Resort
• The Pub Hotel
• Rainbowland Hotel
• Horizon Hotel
• Treasure Island Resort
• Cherry Midtown Hotel
• Mangrove Resort Hotel
• Best Western Plus
Hotel Subic
• Mansion Garden Hotel
• Moonbay Marina the
Villas

29. FOOD AND
DELICACIES

30. Aurora Bataan Bulacan Nueva Ecija
• Baler Suman
• Ensaladang
Pako
• Yellow Fin
Tuna Kinilaw
• Chicken
Valdostana
• Pako Salad
• Ginataang
Kuhol
• Gabi Ice Cream
• Minasa
Cookies
• Nilagang
Manok sa
Puti
• Hamon
Bulakenya
• Pochero
• Tilapia Ice
Cream
• Batotay
• Chicken Binakol
• Tortang
Cabantuenyo

31. Pampanga Tarlac Zambales
• Sisig
• Chicharong Bulaklak
• Crispy Bagnetta
• Apag Marangle
• Buro
• Tibuk-Tibuk
• Moche
• Batirol
• Turrones de Casoy
• Plantanilla
• Chicharon Camiling
• Tupig
• Iniruban
• Nilubyan
• Mango
• Tangway
• Ginipa
• Linga
• Bagnet
• Pastillas

32. ENSALADANG
PAKO
Ensaladang Pako is very
simple. Usually prepared
with fresh onions and
tomatoes that add
flavors to the rather mild
taste of the vegetable
fern. It is mostly added
for its crispy texture that
is quite refreshing.

33. GINATAANG KUHOL
It is a Filipino snail stew
made from apple snails in
coconut milk with leafy
vegetables, onion, garlic,
ginge r, siling haba chilis,
bagoong alamang, and
salt and pepper. Labuyo
chilis are also commonly
added for a spicier
version.

34. CHICKEN BINAKOL

35. INIRUBAN
It is a type of rice cake
made with bur ned
young glutinous rice
(pinipig), cooked with
coconut milk and
brown sugar; usually in
the pr ovince they use
tagapulot/ sinaklob/ or
panutsa (this sweetener
is ubandant in northern
Luzon province).

36. FESTIVALS AND
SPECIAL EVENTS

37. Aurora Bataan
Aurora Surfing Cup (February)
An annual international surfing
competition held in Baler that includes
four divisions– Open Surfing Division,
Youth Division, Grommet Division, and
Bodyboard Division
Pawikan Festival (Nov. 29-30)
Organized to increase awareness on the
importance of protecting endangered
pawikan especially the baby Olive Ridley
turtles– smallest in the world
Aurora Foundation Day (Feb. 14-19)
In celebration of the founding anniversary
of Aurora, a street dancing competition is
held to promote cooperation and unit
among its constituents
Galunggon Festival (April 14-15)
In celebration of the Fisherfolks Day, the
Galunggong Festival highlights the
significance of the fishing industry to the
food production for the community
Sabutan Festival (August 24-25)
Features the palm trees and its economic
importance to the town of San Luis in
Aurora; includes traditional dance
presentations, trade fairs, and exhibits

38. Bulacan Nueva Ecija
Obando Fertility Dance (May 17-19)
In honor of Sta. Clara de Asis, devotees from all
over dance their way to the accompaniment of
traditional brass bands, in order to fing a lover or be
rewarded with a child
Taong Putik Festival (June 24)
Originated from a unique practice of the devotees of
St. John the Baptist, they completely coat their
bodies with mud, vines, and leaves to hide their
identity as an act of humility and penance
Pulilan Carabao Festival (May 14-15) Featuring
the water buffalos or carabaos to celebrate the
feast of their patron saint San Isdro de Labrador
Araquio of Penaranda (last Sunday of May) A
traditional procession and dramatization of the
finding of the Holy Cross by Sta. Helena and her
son, Emperor Constantine, where Christ was
crucified
Singkaban Festival (Sept. 8-15)
A celebration of arts and culture in honor of the
patron saint of the province, Our Lady of Victory
Feast of the Holy Cross of Wawa (1st Sunday of
May)
A celebration of arts and culture in honor of the
miraculous “krus sa wawa,” believed to assure the
bountiful harvest in Bocaue

39. BULA CA N
OBANDO FERTILITY DANCE (MAY
17-19)

40. NEUVA ECIJA
TAONG PUTIK FESTIVAL (JUNE
24)

41. Pampanga
Giant Lantern Festival (Every Saturday
before Christmas Day)
Features the largest and brightest lanterns
with a colorful combination and interplay of
lights and sounds
Sampaguita Festival (May 2-5)
The festival celebrates a remarkable
chapter in the town’s history when, in
1572, the leader of a spanish fleet that set
sail to conquer Lubao, handed over to
Datu Macabulos the
Holy Cross of the Crucified Christ as a
symbol of peace, unity, and goodwill
Philippine International Hot Air
Balloon Festival (April)
The biggest gathering of hot air balloons
in Asia
Frog Festival (1st week of October)
Also called Piyestang Tugak, it showcases
the significant contributions of frogs in the
environment, economy, and culture of San
Fernando City
Sinukwan Festival (December)
A week-long celebration of cultural
presentations highlighted by a grand

42. PA M PA N G A
PHILIPPINE HOT AIR BALLOON FESTIVAL
(APRIL)

43. Tarlac Zambales
Belenismo Festival (1st Sunday of
December) Showcases the Belen-related
cottage industry of the province by
preserving the religious and traditional
importance of Belen during the Christmas
season
Mango Festival (April)
In celebration of a bountiful harvest of
mangoes and other agricultural products
of the province
Subic Karakoa Festival (November)
In honor of the warship called Karakoa
built by the Pintados tribe in Subic,
Zambales
Olongapo Grand Mardi Gras (Oct. 27-
29) Features street dancing along
Magsaysay Avenue together with
acoustic bands

44. TA R L A C
BELENISMO FESTIVAL (1ST SUNDAY OF
DECEMBER)

45. ZAMBALES
SUBIC KARAKOA FESTIVAL
(NOVEMBER)

46. MAJOR CULTURAL GROUPS

47. •Aeta
•Kapampangan
•Tagalog

48. MAJOR INDUSTRIES

49. •Agriculture
• Rice
• Corn
• Onion
• Sugarcane
•Farming
•Forestry
•Fishing
•Mining

50. LANGUAGES/DIALECTS
SPOKEN

51. •Tagalog
•English
•Kapampangan
•Ilocano
•Sambal
•Spanish

55. Prepare a SWOT analysis for the region by filling out
the following table in terms of attractions, accessibility,
accommodations, and amenities.
Regional SWOT Analysis

56. 1. After attending to the regional presentation number 3, prepare the SWOT analysis of region 3.
2. Emphasize the SWOT of attractions, accessibility, accommodations, and amenities of Region.
3. Each member must contribute to the said short analysis.
4. Upload your output individually with your group name, list of members and your output in MS
WORD format
Criteria for Assessment
• Swot Content = 20 pts
• Presentation = 10 pts
• Organization = 10 pts
• Format = 10 pts
50 pts

57. Strengths Weaknesses Opportunities Threats
Attraction
Accessibility
Accommodation
Amenities