1. Warehouse Decision Model
Transforming In To Profit Centre
Presentation By
Keshar Khadka
STEi Institute –Singapore
Advance Diploma In Logistics And Supply Chain -2017
2. Learning Agenda
Importance of Effective
Warehouse Decision Model
Warehouse selection Decision
factors
Warehouse Selection Decision
Model
Warehouse Performance
Measurement
3. Warehousing Benefits
Need of effective warehouse Decision model
• The warehouse plays the
greater role to create
usefulness of goods to the from
to-end in logistics pipeline.
• The benefits realized from the
strategic warehousing are
classified on the basis of
Economic benefits
Service benefits
4. Warehousing Benefits
Economic Benefits
Economic
benefits
Hold &
Consolida
tions
Processin
g &
Postpone
ment
Stockpilin
g
Beak
bulk/cros
s docking
• Economic benefits directly
impact on overall
profitability as well cost
effectiveness of warehouse
• These economics benefits can
be derived from the
successful planning and
controlling of warehouse
decision model.
6. Warehouse Selection –Strategic Decision
Warehouse Selection
• Warehouse decision making is
strategic decision process
which allow to allocation and
organization of necessary
resource that will have long-
term impact on over all
warehouse operation for any
business firm.
• How many warehouse do
we need?
• Where will our warehouse
to be located ?
• What will be the size and
capacity of them?
7. Warehouse Selection -Strategic Decision
Numbers of Warehouse
• How many warehouse should
we have?
• The cost of warehousing is
directly proportional to the
Number of warehouse , while
the transport cost goes down
with an increase in numbers of
warehouse.
9. Warehouse Selection -Strategy Decision
Warehouse location selection
• Where should we locate the
warehouse ?
• The planning of new warehouse
set up supply chain
management have to do cost
benefit analysis
• Centre of gravity of area .
• Market size
• Area coverage by each
warehouse
• Product type
• Demand type –continues
/seasonal
• Customer service level
10. Warehouse Decision Model
Product type
Product characteristics
objectives
Resources
Solid,liquid,gas
Value density, logistical reach,
Perisbility ,Hazardous
Cost reduction, turnover,
customer service, Productivity
Finance, system, workforce
11. Warehouse Decision Model
Product Characteristic
• For any product, the value
density (unit price per unit
weight or volume of a product)
and logistical reach will
influence decision making on
investing in a warehouse facility.
• For example, investment in a
storage facility is justified for
products such as computers,
jeweler, luxury goods where the
unit price is high, the logistic
reach is wide and distribution
centers are limited in numbers.
• Due to high margins and shorter
payback period the heavy
investments are justified.
12. Warehouse Decision Model
Warehouse objective
• Objectives have to be clearly
defined.
• Volumes will justify private
warehouses while seasonality
will justify public or contract
storage places.
• For customer satisfaction
through reliable delivery,
investment in material
handling and information
processing system is justified.
13. Warehouse Decision Model
Resource
Finance, system &
Competency
Private PublicContract
Strategic
-Layout
-Handling
equipments
-Storage system
Tactical
-Storage allocation
-order picking
- order packing
Operational
-Work allocation
-Job scheduling
-Performance
-Monitoring
Warehouse Facility Planning Decision
Warehouse Networks
14. Warehouse Decision Model
Strategic Decision Strategic Decision
• Layout
• Handling equipments
• Storage System
• Strategic decisions are solely
dependent on the objectives,
available financial resources,
ROI and pay back period.
• These decisions will have a
long-term effect and help in
developing competitive
advantage.
15. Warehouse Decision Model
Tactical Decision Tactical Decision
• Storage allocation
• Order picking
• Packing
• Tactical decisions will have an
effect on the warehouse
performance parameters such
as.
• Reduction in the order
processing cycle
• Efficiency in material handling
• Packaging to reduce product
damages
• Reducing customer complaints
and enhancing the customer
satisfaction level.
16. Warehouse Decision Model
Operational Decision Operational Decision
• Work allocation
• Job scheduling
• Performance monitoring
• Operational decisions will
bring efficiency in the
warehouse operations and will
help in reducing the operation
cost.
17. The Warehouse Performance Measure
• The most common
parameters that indicate the
efficiency and effectiveness of
warehouse operations are:
• Stock Turn-Over Ratio
• Warehouse Cost-to-Sales
Ratio
• Warehouse Cost per Unit
Handled
• Occupancy rate of Warehouse
Space
18. The Warehouse Performance Measure
Stock Turnover ratio
• This is a ratio of value of sales
volume in a given time to
value of stocks in that period.
• The more you turn out the
stocks, the better the
efficiency and effective
utilization of warehouse space
19. The Warehouse Performance Measure
Cost –to sales Ratio
• This ratio has a direct link
with the throughput of a
warehouse or goods handled.
• Higher the volumes, lower
will be the fixed cost of
operations, which is
distributed over the number
of units dispatched.
• A lower ratio indicates the
efficiency of a warehouse.
20. The Warehouse Performance Measure
Warehouse Cost per Unit
Handled:
• The ratio indicates the total
warehouse cost incurred
divided by the number of
pallets or boxes handled
during the period.
• The higher ratio indicates the
lower throughput or lower
material handling efficiency
of warehouse operation
21. The warehouse Performance Measure
Occupancy rate of Warehouse
Space:
• This ratio indicates the actual
space used as a percentage of
available warehouse storage
space available throughout a
year.
• The average of the ratios
taken periodically throughout
the year will indicate the
occupancy rate.
Editor's Notes
Under this concept, a selected amount of firm’s product line is placed or ‘spot stocked’ in a warehouse to fill customer orders during a critical marketing period.
Suppliers of agricultural products to farmers often use spot stocking to position their products closer to a service-sensitive market during the growing season.
Assortment warehouse which may be utilized by a manufacturer, wholesaler, or retailer- stock product combinations in anticipation of customer orders.
The assortments may represent multiple products from different manufacturers or special assortments as specified by customers.
In first case, for example, an athletic wholesaler would stock products from a number of clothing suppliers so that customers can be offered assortment
A Warehouse sometimes is used as a product mixing point for a company having a number of plants manufacturing different ingredients, which are mixed at a convenient place to make final products.
Production support warehousing provides a steady supply of components and materials to assembly plants.
Safety stocks on items purchased from outside vendors may be justified because of long lead times or significant variations in usage
The market presence factor is based on the perception or belief that local warehouses can be more responsive to customer needs and offer quicker delivery than more distant warehouses.
As a result, it is also thought that a local warehouse will enhance market share and potentially increase profitability.