2. Social Media
Social media are computer
tools that allows people to
share or exchange information,
ideas, images, videos and even
more with each other through a
particular network.
8. can make their strategy to
promote their business
to upgrade execution to achieve business targets
to encourages two way
communications between an
organization and their stock
holders
long range informal communication clients can associate and
collaborate with business
Why do Businesses use Social Media?
9. understanding the customer requirements
helps in promoting the Business around the globe
builds deals and client maintenance
rich customer experiences and support
Positive Effects of Social Media on Business
10. Sharing contents
about the business
faster and easier
helps to gain key
information about
the competitors
helps to make new
Customers and to increase
product awareness
helps to increase
market insight and
expand
Positive Effects of Social Media on Business
11. Negative feedback
could tarnish brand Highly time consuming
internet is crowded with
more and more content
mistakes made
are hard to rectify
Negative Effects of Social Media on Business
12. Problem Recognition
Information Search
Evaluation of alternatives
Purchase decision
Purchase
Post purchase evaluation
The Buying Decision Process, Source: Laun (2018)
Based on Laun
(2018),wrong
product or
service review
can negatively
and significantly
affect business
organizations.
14. Sharing knowledge
and feelings
exchange ideas and
learn new things
Updating own
knowledge base
Learning from various sources
Positive effects of Social Media on Education
15. Reduction in real human contact
Time wastage
Low grades Loss of
motivation Adverse effect on health
Negative effects of Social Media on Education
Reduced learning
and research capabilities
Reduces command over language
usage and creative writing skills
17. Connectivity
Education from
experts and professionals
Help from the associated group
Information and Updates Noble Cause Helps in building
communities
Positive effects of Social Media on Society
Advertising and Promoting
your work
18. Hacking
Viral Fake News create social unrest
Fraud and Scams
False stories may destroy
your reputation
Negative effects of Social Media on Society
Cyber Harassing
Social Media Addiction
19. Social media is ubiquitous, mainstream and
evolving rapidly. Social media can be very
influential on society in both positive and
negative ways. Organizations and individuals
should adopt the positive aspects of social
media and avoid negative effects so that we
can avail of the benefits of these latest and
emerging technologies.
Conclusion
