Lecture 04-components of electronic commerce website-khalid khan


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Lecture 04-components of electronic commerce website-khalid khan

  1. 1. Khalid KhanDepartment Of Computer Science University Of Peshawar
  2. 2.  E-commerce software /Shopping cart A Merchant Account Hosting Web Traffic Web Analytics Software Warrantee/Money Back Guarantee policies Security And Backup Multiple payment options Personalization
  3. 3.  Contents SEO pages Advance Image viewing Cross-selling and up selling Feedback and customer service Fulfillment Systems Navigational options Privacy Policy and Security Product commenting and ratings
  4. 4.  Many companies make the mistake of entering into a new e-commerce venture without sufficient planning and forethought. This will ultimately lead to disappointment and increased development costs as mistakes are made and corrected. Understanding the fundamental components of an e-commerce site will help you evaluate basic requirements before committing resources toward an e-commerce solution.
  5. 5.  In simple terms, this software will present your products to your customers and it will process their orders. There are many commercially available packages, and prices have come down a lot in the past few years. If you are new to e-commerce, it can be useful to find a software that will do all of the business functions. As well as taking orders, it will do inventory management, order tracking, and provide you with reports to help you manage your business.
  6. 6.  Customer frustration with online shopping carts often results in lost sales. Customers appreciate easy access to shopping carts at any time during the shopping trip. The ability to edit quantities or remove items from the cart at any time makes for pleasant shopping. Additionally, the ability to save the items in the cart, allowing visitor to complete the transaction at a later time adds to customer service.
  7. 7.  This is an account with a financial institution, such as a bank, that will allow you take credit card orders. This can be costly and difficult to set up, particularly if you are a new business. There are set-up costs, monthly costs and you also pay a percentage of your sales to the account provider. You should research the market well to keep costs as low as possible.
  8. 8.  There are specific rules about how to process orders when the cardholder is not present, and you should pay attention to the procedure that you are asked to follow. This will limit any losses that you might receive from fraud. Some websites begin trading with Paypal, which offers a simple way to accept credit card payments from your customers.
  9. 9.  An e-commerce site is a profit making website, so it makes sense to ensure that it is available and operating 24 hours a day for 365 days of the year. Choose a high quality web host with an exceptional uptime guarantee. Providing space on the internet servers for the storage of World Wide Web sites (business contents) which can be accessed by others. A company that provide Web Hosting Services is called Web Host, and their storage, connectivity and services are called plans. Dedicated Hosting, Shared Hosting & Free Hosting
  10. 10.  E-commerce sites cost more to build and run, so they need good volumes of visitors quickly. There are a number of ways to grow your visitor numbers, including: Good search engine positioning  A specialist can help you to optimize your site.  Most buyers will use a search engine to find suppliers, so this is a good source of visitors. Email  You can buy a list of potential customers and email them some special offers.  If you dont target buyers well, you risk alienating them with spam.
  11. 11.  Pay Per Click advertising  You can pay to advertise your site on search engines on those pages that are relevant to the products that you sell.  You only pay when someone clicks on a link and visits your site. Listing on shopping comparison sites  There are many sites that take data from many e- commerce sites and they display the prices for shoppers to compare.  Some are part of a search engine like Froogle, others are independent web business like Pricegrabber.
  12. 12.  You need a reliable and effective analytics solution that can tell you how your site is being used. It’s very critical to know how many users are coming to your site, where they’re coming from, what products they’re most interested in, etc. With this valuable data, you’ll know just what your site needs to decrease abandonment rates and turn prospects in to buyers.
  13. 13.  To further increase your credibility, you must completely remove your potential customers risk. Provide them with a solid, no risk, money back guarantee. This will put their mind at ease by building their confidence in you and your product. For building customer’s confidence good guarantee /warrantee policies should be deployed.
  14. 14.  As in any other part of business, there are people on the internet always looking for illegal opportunities to make money. You need to protect your site with a good security package, There are many commercially available. You will also need to backup your site data. Make sure to backup both your web pages and the database behind them. A good place to start on both issues is to talk to your hosting service. You should make yourself familiar with how they operate and you should schedule regular backups.
  15. 15.  If your checkout process doesn’t give users more than one payment option, this can make a good sale turn sour. If a customer’s preferred payment method is not available, not only can’t customers pay you but it really affects the credibility of your e-commerce business. There are tons of payment methods available like Google Checkout, Bill Me Later and Paypal.
  16. 16.  E-commerce sites should provide visitors with a personalized experience, serving up only content that’s relevant and useful. If a customer is interested in a product on your site, displaying related items while they are browsing is helpful. This is an excellent way to establish reliability and trust with buyers and increase your chances at making a sale.
  17. 17.  The main facet of an e-commerce system is obviously going to be the product catalog. When building a catalog it is vitally important that product descriptions are accurate and compelling, and that high quality images are provided to assist in product selection. Your content must be self explanatory, which attract customers to your site.
  18. 18.  Making complete product information available for site visitors results in increased sales. Well-written product descriptions including all pertinent information about the product and leaving customers with no unanswered questions make a purchase more likely. Additionally, photographs increase customer interest in the items in the store.
  19. 19.  You should make sure your pages are search-engine friendly. It doesn’t mean just submitting your site to online search directories. It means conducting a real, SEO strategy. The URL’s, the content, meta data, keyword frequency and density, should all be taken care of if you want to increase the visibility of your e-commerce site in major search engines.
  20. 20.  Things like zoom able product images and 3D views can make a big difference to your visitors. A lot of times it can become difficult for users to make a purchase because they just aren’t satisfied with the way your products are presented. Users become much more confident in purchasing when you make multiple or enlarged views of your products so they can see exactly what they’re getting.
  21. 21.  When a user clicks a product they’re interested in, this is one of the best times to show them similar items that may compliment their purchase. The checkout process is another opportunity to show relevant items to your customers while they are completing their purchases. This way of up-selling is a good way to increase your sales among the impulsive shoppers.
  22. 22.  Many times, potential customers will have questions about your products and services. Use a feedback form and if possible give them live support, also give email address on your site. Create a page on your web site called feedback and place a form on this page to enable your visitors to contact you. Your personal response to your potential customers is very much important.
  23. 23.  When you have put all these elements of your ecommerce site together, you will need some method of physically picking, packing and delivering your orders. When order volumes are low, this is not much of a problem, but at higher volumes, fulfillment requires great discipline and automation. If business does take off, you will damage your business if you cannot fulfill orders rapidly. You need to plan how you will fulfill higher volumes of orders.
  24. 24.  You can invest in systems and processes yourself, or you can outsource fulfillment to a specialist company. They will usually charge a setup fee and then a cost per order processed and item stocked.
  25. 25.  Your website visitors should have the option to filter your products, compare them, and sort them by price, popularity, or alphabetically. This allows your customers to quickly find products they are most interested in without having to search through a large amount of unnecessary items just to find what they’re looking for.
  26. 26.  Because of the risk of identity theft, most online shoppers check for assurance of security before sharing their financial or personal information on any e- commerce site. Including safety provisions, such as digital signatures and encryption technology, protects site visitors from hackers. These security measures must get updated regularly to keep up with the latest threats on the Internet.
  27. 27.  Internet users are becoming more and more concerned with their privacy. However, there is something you can do to ease their minds. Create a page on your web site called "Privacy" and let your visitors know exactly how you will be using the information you collect. This page should include an explanation of all of the following: How do you plan on using their information? Is their information sold or shared with a third party? Why do you collect their email address and how will it be used?
  28. 28.  Why do you track their IP address?Why do you use order forms and what do you do withthe information acquired?Do you have a discussion forum or message board?Let your visitors know that any information that isdisclosed in these areas becomes public informationand that they should exercise caution.Do you have security measures in place to protect theloss, misuse and alteration of the information underyour control? If so, let your visitors know. Provide your visitors with your contact informationshould they have any questions about your privacystatement.
  29. 29.  Research shows that online shoppers value the opinions and comments of other buyers- in fact, it can be one of the most influential factors in whether a customer will buy. If possible, your site should allow your users to comment on your items individually which will establish credibility among your users.
  30. 30. THANKS!!!