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Khalid Khan
Department Of Computer Science
    University Of Peshawar
   E-commerce software /Shopping cart
   A Merchant Account
   Hosting
   Web Traffic
   Web Analytics Software
   Warrantee/Money Back Guarantee policies
   Security And Backup
   Multiple payment options
   Personalization
 Contents
 SEO pages
 Advance Image viewing
 Cross-selling and up selling
 Feedback and customer service
 Fulfillment Systems
 Navigational options
 Privacy Policy and Security
 Product commenting and ratings
 Many companies make the mistake of entering
  into a new e-commerce venture without
  sufficient planning and forethought.
 This will ultimately lead to disappointment and
  increased development costs as mistakes are
  made and corrected.
 Understanding the fundamental components of
  an e-commerce site will help you evaluate basic
  requirements before committing resources
  toward an e-commerce solution.
 In simple terms, this software will present your
  products to your customers and it will process their
  orders.

 There are many commercially available packages,
  and prices have come down a lot in the past few
  years.

 If you are new to e-commerce, it can be useful to find
  a software that will do all of the business functions.

 As well as taking orders, it will do inventory
  management, order tracking, and provide you with
  reports to help you manage your business.
 Customer frustration with online shopping carts often
  results in lost sales.

 Customers appreciate easy access to shopping carts at
  any time during the shopping trip.

 The ability to edit quantities or remove items from the
  cart at any time makes for pleasant shopping.

 Additionally, the ability to save the items in the cart,
  allowing visitor to complete the transaction at a later
  time adds to customer service.
 This is an account with a financial institution, such as a
  bank, that will allow you take credit card orders.

 This can be costly and difficult to set up, particularly if
  you are a new business.

 There are set-up costs, monthly costs and you also pay
  a percentage of your sales to the account provider.

 You should research the market well to keep costs as
  low as possible.
 There are specific rules about how to process orders
  when the cardholder is not present, and you should pay
  attention to the procedure that you are asked to follow.

 This will limit any losses that you might receive from
  fraud.

 Some websites begin trading with Paypal, which offers a
  simple way to accept credit card payments from your
  customers.
 An e-commerce site is a profit making website, so
  it makes sense to ensure that it is available and
  operating 24 hours a day for 365 days of the year.
  Choose a high quality web host with an
  exceptional uptime guarantee.

 Providing space on the internet servers for the
  storage of World Wide Web sites (business
  contents) which can be accessed by others.

    A company that provide Web Hosting Services is
    called Web Host, and their storage, connectivity
    and services are called plans.

 Dedicated Hosting, Shared Hosting & Free Hosting
 E-commerce sites cost more to build and run, so they
  need good volumes of visitors quickly.
 There are a number of ways to grow your visitor
  numbers, including:
 Good search engine positioning
    A specialist can help you to optimize your site.
    Most buyers will use a search engine to find
     suppliers, so this is a good source of visitors.
 Email
    You can buy a list of potential customers and email
     them some special offers.
    If you don't target buyers well, you risk alienating
     them with spam.
 Pay Per Click advertising
   You can pay to advertise your site on search
    engines on those pages that are relevant to the
    products that you sell.
   You only pay when someone clicks on a link and
    visits your site.


 Listing on shopping comparison sites
   There are many sites that take data from many e-
    commerce sites and they display the prices for
    shoppers to compare.
   Some are part of a search engine like Froogle,
    others are independent web business like
    Pricegrabber.
 You need a reliable and effective analytics solution that
  can tell you how your site is being used.


 It’s very critical to know how many users are coming to
  your site, where they’re coming from, what products
  they’re most interested in, etc.


 With this valuable data, you’ll know just what your site
  needs to decrease abandonment rates and turn
  prospects in to buyers.
 To further increase your credibility, you must
  completely remove your potential customers' risk.


 Provide them with a solid, no risk, money back
  guarantee.


 This will put their mind at ease by building their
  confidence in you and your product.


 For   building    customer’s     confidence   good
  guarantee /warrantee policies should be deployed.
 As in any other part of business, there are people on
  the internet always looking for illegal opportunities to
  make money.
 You need to protect your site with a good security
  package, There are many commercially available.
 You will also need to backup your site data.
 Make sure to backup both your web pages and the
  database behind them.
 A good place to start on both issues is to talk to your
  hosting service.
 You should make yourself familiar with how they
  operate and you should schedule regular backups.
 If your checkout process doesn’t give users more than
  one payment option, this can make a good sale turn
  sour.


 If a customer’s preferred payment method is not
  available, not only can’t customers pay you but it really
  affects the credibility of your e-commerce business.


 There are tons of payment methods available like
  Google Checkout, Bill Me Later and Paypal.
 E-commerce sites should provide visitors with a
  personalized experience, serving up only content
  that’s relevant and useful.


 If a customer is interested in a product on your site,
  displaying related items while they are browsing is
  helpful.


 This is an excellent way to establish reliability and
  trust with buyers and increase your chances at
  making a sale.
 The main facet of an e-commerce system is obviously
  going to be the product catalog.


 When building a catalog it is vitally important that
  product descriptions are accurate and compelling, and
  that high quality images are provided to assist in
  product selection.


 Your content must be self explanatory, which attract
  customers to your site.
 Making complete product information available for site
  visitors results in increased sales.


 Well-written product descriptions including all
  pertinent information about the product and leaving
  customers with no unanswered questions make a
  purchase more likely.


 Additionally, photographs increase customer interest
  in the items in the store.
 You should make sure your pages are search-engine
  friendly.
 It doesn’t mean just submitting your site to online
  search directories.
 It means conducting a real, SEO strategy.
 The URL’s, the content, meta data, keyword frequency
  and density, should all be taken care of if you want to
  increase the visibility of your e-commerce site in major
  search engines.
 Things like zoom able product images and 3D views can
  make a big difference to your visitors.


 A lot of times it can become difficult for users to make a
  purchase because they just aren’t satisfied with the way
  your products are presented.


 Users become much more confident in purchasing when
  you make multiple or enlarged views of your products so
  they can see exactly what they’re getting.
 When a user clicks a product they’re interested in, this is
  one of the best times to show them similar items that may
  compliment their purchase.


 The checkout process is another opportunity to show
  relevant items to your customers while they are
  completing their purchases.


 This way of up-selling is a good way to increase your
  sales among the impulsive shoppers.
 Many times, potential customers will have questions
  about your products and services.


 Use a feedback form and if possible give them live
  support, also give email address on your site.


 Create a page on your web site called feedback and place
  a form on this page to enable your visitors to contact you.


 Your personal response to your potential customers is
  very much important.
 When you have put all these elements of your
  ecommerce site together, you will need some method
  of physically picking, packing and delivering your
  orders.


 When order volumes are low, this is not much of a
  problem, but at higher volumes, fulfillment requires
  great discipline and automation.


 If business does take off, you will damage your
  business if you cannot fulfill orders rapidly.


 You need to plan how you will fulfill higher volumes of
  orders.
 You can invest in systems and processes yourself, or
  you can outsource fulfillment to a specialist company.


 They will usually charge a setup fee and then a cost
  per order processed and item stocked.
 Your website visitors should have the option to filter
  your products, compare them, and sort them by price,
  popularity, or alphabetically.


 This allows your customers to quickly find products
  they are most interested in without having to search
  through a large amount of unnecessary items just to
  find what they’re looking for.
 Because of the risk of identity theft, most online
  shoppers check for assurance of security before
  sharing their financial or personal information on any e-
  commerce site.


 Including safety provisions, such as digital signatures
  and encryption technology, protects site visitors from
  hackers.


 These security measures must get updated regularly to
  keep up with the latest threats on the Internet.
 Internet users are becoming more and more concerned
  with their privacy.
 However, there is something you can do to ease their
  minds.
 Create a page on your web site called "Privacy" and let
  your visitors know exactly how you will be using the
  information you collect.
 This page should include an explanation of all of the
  following:

 How do you plan on using their information?
 Is their information sold or shared with a third party?
 Why do you collect their email address and how will it
  be used?
 Why do you track their IP address?
Why do you use order forms and what do you do with
the information acquired?
Do you have a discussion forum or message board?
Let your visitors know that any information that is
disclosed in these areas becomes public information
and that they should exercise caution.
Do you have security measures in place to protect the
loss, misuse and alteration of the information under
your control? If so, let your visitors know.
 Provide your visitors with your contact information
should they have any questions about your privacy
statement.
 Research shows that online shoppers value the
  opinions and comments of other buyers- in fact, it
  can be one of the most influential factors in whether
  a customer will buy.

 If possible, your site should allow your users to
  comment on your items individually which will
  establish credibility among your users.
THANKS!!
!

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Lecture 04-components of electronic commerce website-khalid khan

  • 1. Khalid Khan Department Of Computer Science University Of Peshawar
  • 2. E-commerce software /Shopping cart  A Merchant Account  Hosting  Web Traffic  Web Analytics Software  Warrantee/Money Back Guarantee policies  Security And Backup  Multiple payment options  Personalization
  • 3.  Contents  SEO pages  Advance Image viewing  Cross-selling and up selling  Feedback and customer service  Fulfillment Systems  Navigational options  Privacy Policy and Security  Product commenting and ratings
  • 4.  Many companies make the mistake of entering into a new e-commerce venture without sufficient planning and forethought.  This will ultimately lead to disappointment and increased development costs as mistakes are made and corrected.  Understanding the fundamental components of an e-commerce site will help you evaluate basic requirements before committing resources toward an e-commerce solution.
  • 5.  In simple terms, this software will present your products to your customers and it will process their orders.  There are many commercially available packages, and prices have come down a lot in the past few years.  If you are new to e-commerce, it can be useful to find a software that will do all of the business functions.  As well as taking orders, it will do inventory management, order tracking, and provide you with reports to help you manage your business.
  • 6.  Customer frustration with online shopping carts often results in lost sales.  Customers appreciate easy access to shopping carts at any time during the shopping trip.  The ability to edit quantities or remove items from the cart at any time makes for pleasant shopping.  Additionally, the ability to save the items in the cart, allowing visitor to complete the transaction at a later time adds to customer service.
  • 7.
  • 8.
  • 9.  This is an account with a financial institution, such as a bank, that will allow you take credit card orders.  This can be costly and difficult to set up, particularly if you are a new business.  There are set-up costs, monthly costs and you also pay a percentage of your sales to the account provider.  You should research the market well to keep costs as low as possible.
  • 10.  There are specific rules about how to process orders when the cardholder is not present, and you should pay attention to the procedure that you are asked to follow.  This will limit any losses that you might receive from fraud.  Some websites begin trading with Paypal, which offers a simple way to accept credit card payments from your customers.
  • 11.
  • 12.  An e-commerce site is a profit making website, so it makes sense to ensure that it is available and operating 24 hours a day for 365 days of the year. Choose a high quality web host with an exceptional uptime guarantee.  Providing space on the internet servers for the storage of World Wide Web sites (business contents) which can be accessed by others.  A company that provide Web Hosting Services is called Web Host, and their storage, connectivity and services are called plans.  Dedicated Hosting, Shared Hosting & Free Hosting
  • 13.
  • 14.
  • 15.  E-commerce sites cost more to build and run, so they need good volumes of visitors quickly.  There are a number of ways to grow your visitor numbers, including:  Good search engine positioning  A specialist can help you to optimize your site.  Most buyers will use a search engine to find suppliers, so this is a good source of visitors.  Email  You can buy a list of potential customers and email them some special offers.  If you don't target buyers well, you risk alienating them with spam.
  • 16.  Pay Per Click advertising  You can pay to advertise your site on search engines on those pages that are relevant to the products that you sell.  You only pay when someone clicks on a link and visits your site.  Listing on shopping comparison sites  There are many sites that take data from many e- commerce sites and they display the prices for shoppers to compare.  Some are part of a search engine like Froogle, others are independent web business like Pricegrabber.
  • 17.  You need a reliable and effective analytics solution that can tell you how your site is being used.  It’s very critical to know how many users are coming to your site, where they’re coming from, what products they’re most interested in, etc.  With this valuable data, you’ll know just what your site needs to decrease abandonment rates and turn prospects in to buyers.
  • 18.
  • 19.  To further increase your credibility, you must completely remove your potential customers' risk.  Provide them with a solid, no risk, money back guarantee.  This will put their mind at ease by building their confidence in you and your product.  For building customer’s confidence good guarantee /warrantee policies should be deployed.
  • 20.  As in any other part of business, there are people on the internet always looking for illegal opportunities to make money.  You need to protect your site with a good security package, There are many commercially available.  You will also need to backup your site data.  Make sure to backup both your web pages and the database behind them.  A good place to start on both issues is to talk to your hosting service.  You should make yourself familiar with how they operate and you should schedule regular backups.
  • 21.
  • 22.  If your checkout process doesn’t give users more than one payment option, this can make a good sale turn sour.  If a customer’s preferred payment method is not available, not only can’t customers pay you but it really affects the credibility of your e-commerce business.  There are tons of payment methods available like Google Checkout, Bill Me Later and Paypal.
  • 23.
  • 24.  E-commerce sites should provide visitors with a personalized experience, serving up only content that’s relevant and useful.  If a customer is interested in a product on your site, displaying related items while they are browsing is helpful.  This is an excellent way to establish reliability and trust with buyers and increase your chances at making a sale.
  • 25.
  • 26.  The main facet of an e-commerce system is obviously going to be the product catalog.  When building a catalog it is vitally important that product descriptions are accurate and compelling, and that high quality images are provided to assist in product selection.  Your content must be self explanatory, which attract customers to your site.
  • 27.  Making complete product information available for site visitors results in increased sales.  Well-written product descriptions including all pertinent information about the product and leaving customers with no unanswered questions make a purchase more likely.  Additionally, photographs increase customer interest in the items in the store.
  • 28.
  • 29.  You should make sure your pages are search-engine friendly.  It doesn’t mean just submitting your site to online search directories.  It means conducting a real, SEO strategy.  The URL’s, the content, meta data, keyword frequency and density, should all be taken care of if you want to increase the visibility of your e-commerce site in major search engines.
  • 30.  Things like zoom able product images and 3D views can make a big difference to your visitors.  A lot of times it can become difficult for users to make a purchase because they just aren’t satisfied with the way your products are presented.  Users become much more confident in purchasing when you make multiple or enlarged views of your products so they can see exactly what they’re getting.
  • 31.
  • 32.  When a user clicks a product they’re interested in, this is one of the best times to show them similar items that may compliment their purchase.  The checkout process is another opportunity to show relevant items to your customers while they are completing their purchases.  This way of up-selling is a good way to increase your sales among the impulsive shoppers.
  • 33.
  • 34.  Many times, potential customers will have questions about your products and services.  Use a feedback form and if possible give them live support, also give email address on your site.  Create a page on your web site called feedback and place a form on this page to enable your visitors to contact you.  Your personal response to your potential customers is very much important.
  • 35.
  • 36.  When you have put all these elements of your ecommerce site together, you will need some method of physically picking, packing and delivering your orders.  When order volumes are low, this is not much of a problem, but at higher volumes, fulfillment requires great discipline and automation.  If business does take off, you will damage your business if you cannot fulfill orders rapidly.  You need to plan how you will fulfill higher volumes of orders.
  • 37.  You can invest in systems and processes yourself, or you can outsource fulfillment to a specialist company.  They will usually charge a setup fee and then a cost per order processed and item stocked.
  • 38.  Your website visitors should have the option to filter your products, compare them, and sort them by price, popularity, or alphabetically.  This allows your customers to quickly find products they are most interested in without having to search through a large amount of unnecessary items just to find what they’re looking for.
  • 39.
  • 40.  Because of the risk of identity theft, most online shoppers check for assurance of security before sharing their financial or personal information on any e- commerce site.  Including safety provisions, such as digital signatures and encryption technology, protects site visitors from hackers.  These security measures must get updated regularly to keep up with the latest threats on the Internet.
  • 41.  Internet users are becoming more and more concerned with their privacy.  However, there is something you can do to ease their minds.  Create a page on your web site called "Privacy" and let your visitors know exactly how you will be using the information you collect.  This page should include an explanation of all of the following:  How do you plan on using their information?  Is their information sold or shared with a third party?  Why do you collect their email address and how will it be used?
  • 42.  Why do you track their IP address? Why do you use order forms and what do you do with the information acquired? Do you have a discussion forum or message board? Let your visitors know that any information that is disclosed in these areas becomes public information and that they should exercise caution. Do you have security measures in place to protect the loss, misuse and alteration of the information under your control? If so, let your visitors know.  Provide your visitors with your contact information should they have any questions about your privacy statement.
  • 43.  Research shows that online shoppers value the opinions and comments of other buyers- in fact, it can be one of the most influential factors in whether a customer will buy.  If possible, your site should allow your users to comment on your items individually which will establish credibility among your users.