Profit From Your Media Library
Using Multi-Platform Distribution
Jay Phelps -

jay@pivotshare.com
September 25, 2013
Talk Overview
Talk Overview

• Where your content belongs
Talk Overview

• Where your content belongs
• Your own platform - build vs. buy
“Where should I sell my content?”
Everywhere you can!
iTunes, Amazon, Netflix,
Hulu, Vimeo, etc
Pros
Pros

• Large customer base with credit cards on file
Pros

• Large customer base with credit cards on file
• iTunes has 400+ million!
Pros

• Large customer base with credit cards on file
• iTunes has 400+ million!
• Robust multi-platform distribution
Pros

• Large customer base with credit cards on file
• iTunes has 400+ million!
• Robust multi-platform distribution
• Us...
Pros

• Large customer base with credit cards on file
• iTunes has 400+ million!
• Robust multi-platform distribution
• Us...
Pros

• Large customer base with credit cards on file
• iTunes has 400+ million!
• Robust multi-platform distribution
• Us...
Pros

• Large customer base with credit cards on file
• iTunes has 400+ million!
• Robust multi-platform distribution
• Us...
Cons
Cons

• All of them take a cut and fees can vary wildly.
Cons

• All of them take a cut and fees can vary wildly.
• Average payout 15-70% depending on platform
but some only give ...
Cons

• All of them take a cut and fees can vary wildly.
• Average payout 15-70% depending on platform
but some only give ...
Cons

• All of them take a cut and fees can vary wildly.
• Average payout 15-70% depending on platform
but some only give ...
Cons

• All of them take a cut and fees can vary wildly.
• Average payout 15-70% depending on platform
but some only give ...
Your Own Platform
Your Own Platform

• Best solution for traffic you influence (marketing/ad
campaigns/etc)
Your Own Platform

• Best solution for traffic you influence (marketing/ad
campaigns/etc)

• No competing content shown
Your Own Platform

• Best solution for traffic you influence (marketing/ad
campaigns/etc)

• No competing content shown
• ...
Your Own Platform

• Best solution for traffic you influence (marketing/ad
campaigns/etc)

• No competing content shown
• ...
Your Own Platform
Your Own Platform

• If built, 100% of revenue is yours, but:
Your Own Platform

• If built, 100% of revenue is yours, but:
• You front the time and money to build it, which can
be a s...
Your Own Platform

• If built, 100% of revenue is yours, but:
• You front the time and money to build it, which can
be a s...
Your Own Platform

• If built, 100% of revenue is yours, but:
• You front the time and money to build it, which can
be a s...
Your Own Platform

• If built, 100% of revenue is yours, but:
• You front the time and money to build it, which can
be a s...
Building Your Own
Building Your Own

• Website (HTML/JavaScript/CSS/Flash)
Building Your Own

• Website (HTML/JavaScript/CSS/Flash)
• Video distribution (HTTP streaming)
Building Your Own

• Website (HTML/JavaScript/CSS/Flash)
• Video distribution (HTTP streaming)
• Payment processing
Building Your Own

• Website (HTML/JavaScript/CSS/Flash)
• Video distribution (HTTP streaming)
• Payment processing
• Acco...
Building Your Own

• Website (HTML/JavaScript/CSS/Flash)
• Video distribution (HTTP streaming)
• Payment processing
• Acco...
Building Your Own

• Website (HTML/JavaScript/CSS/Flash)
• Video distribution (HTTP streaming)
• Payment processing
• Acco...
Building Your Own

• Website (HTML/JavaScript/CSS/Flash)
• Video distribution (HTTP streaming)
• Payment processing
• Acco...
Building Your Own

• Website (HTML/JavaScript/CSS/Flash)
• Video distribution (HTTP streaming)
• Payment processing
• Acco...
How Video Is Served
How Video Is Served

• Streaming Protocols
How Video Is Served

• Streaming Protocols
• HTTP Live Streaming (HLS)
How Video Is Served

• Streaming Protocols
• HTTP Live Streaming (HLS)
• HTTP Dynamic Streaming (HDS)
How Video Is Served

• Streaming Protocols
• HTTP Live Streaming (HLS)
• HTTP Dynamic Streaming (HDS)
• Real-Time Messagin...
How Video Is Served

• Streaming Protocols
• HTTP Live Streaming (HLS)
• HTTP Dynamic Streaming (HDS)
• Real-Time Messagin...
Video Playback
Video Playback

• Web Playback
Video Playback

• Web Playback
• Flash
Video Playback

• Web Playback
• Flash
• Adobe OSMF Framework (build your own)
Video Playback

• Web Playback
• Flash
• Adobe OSMF Framework (build your own)
• JW Player (off the shelf)
Video Playback

• Web Playback
• Flash
• Adobe OSMF Framework (build your own)
• JW Player (off the shelf)
• Native HTML5 ...
Browser support varies.
No particular protocol/playback
method works in them all.
Content Delivery Network (CDN)
Content Delivery Network (CDN)

• Stores copies of your videos across the globe
Content Delivery Network (CDN)

• Stores copies of your videos across the globe
• Serves the closest copy to the user for ...
Content Delivery Network (CDN)

• Stores copies of your videos across the globe
• Serves the closest copy to the user for ...
Level3, Akamai, Limelight,
CloudFront, etc
Off-the-shelf Platforms
Off-the-shelf Platforms

• Zero programming knowledge required
Off-the-shelf Platforms

• Zero programming knowledge required
• Zero platform maintenance
Off-the-shelf Platforms

• Zero programming knowledge required
• Zero platform maintenance
• Payment processing is handled...
Off-the-shelf Platforms

• Zero programming knowledge required
• Zero platform maintenance
• Payment processing is handled...
Off-the-shelf Platforms

• Zero programming knowledge required
• Zero platform maintenance
• Payment processing is handled...
• Free hosted, branded web platform
• Free hosted, branded web platform
• Customers can even purchase and watch right on
their mobile device
• Free hosted, branded web platform
• Customers can even purchase and watch right on
their mobile device

• No startup cos...
• Free hosted, branded web platform
• Customers can even purchase and watch right on
their mobile device

• No startup cos...
• Free hosted, branded web platform
• Customers can even purchase and watch right on
their mobile device

• No startup cos...
• Free hosted, branded web platform
• Customers can even purchase and watch right on
their mobile device

• No startup cos...
• Free hosted, branded web platform
• Customers can even purchase and watch right on
their mobile device

• No startup cos...
• Free hosted, branded web platform
• Customers can even purchase and watch right on
their mobile device

• No startup cos...
• Choose your revenue model or use them all
• Choose your revenue model or use them all
• Purchase
• Choose your revenue model or use them all
• Purchase
• Rentals
• Choose your revenue model or use them all
• Purchase
• Rentals
• Subscriptions
• Choose your revenue model or use them all
• Purchase
• Rentals
• Subscriptions
• Tips
Your Own Platform
Embeddable Player
Embeddable Player

• Allow anyone to share and sell your videos
Embeddable Player

• Allow anyone to share and sell your videos
• Or use on your existing website
Embeddable Player
Summary
Summary

• Your media should be on as many platforms as

possible so users can use their preferred service and
you can ben...
Summary

• Your media should be on as many platforms as

possible so users can use their preferred service and
you can ben...
Questions?
Profit From Your Media Library Using Multi-Platform Distribution
Profit From Your Media Library Using Multi-Platform Distribution
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Profit From Your Media Library Using Multi-Platform Distribution

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Jay Phelps, CTO of Pivotshare, gave a presentation on multi-platform distribution at the 2013 DV Expo's Pro Media Conference.

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Profit From Your Media Library Using Multi-Platform Distribution

  1. 1. Profit From Your Media Library Using Multi-Platform Distribution Jay Phelps - jay@pivotshare.com September 25, 2013
  2. 2. Talk Overview
  3. 3. Talk Overview • Where your content belongs
  4. 4. Talk Overview • Where your content belongs • Your own platform - build vs. buy
  5. 5. “Where should I sell my content?”
  6. 6. Everywhere you can!
  7. 7. iTunes, Amazon, Netflix, Hulu, Vimeo, etc
  8. 8. Pros
  9. 9. Pros • Large customer base with credit cards on file
  10. 10. Pros • Large customer base with credit cards on file • iTunes has 400+ million!
  11. 11. Pros • Large customer base with credit cards on file • iTunes has 400+ million! • Robust multi-platform distribution
  12. 12. Pros • Large customer base with credit cards on file • iTunes has 400+ million! • Robust multi-platform distribution • Users can stumble upon or be suggested your content by the platform
  13. 13. Pros • Large customer base with credit cards on file • iTunes has 400+ million! • Robust multi-platform distribution • Users can stumble upon or be suggested your content by the platform • Sense of legitimacy
  14. 14. Pros • Large customer base with credit cards on file • iTunes has 400+ million! • Robust multi-platform distribution • Users can stumble upon or be suggested your content by the platform • Sense of legitimacy • Payment processing handled for you
  15. 15. Pros • Large customer base with credit cards on file • iTunes has 400+ million! • Robust multi-platform distribution • Users can stumble upon or be suggested your content by the platform • Sense of legitimacy • Payment processing handled for you • No technical skills or support handling required
  16. 16. Cons
  17. 17. Cons • All of them take a cut and fees can vary wildly.
  18. 18. Cons • All of them take a cut and fees can vary wildly. • Average payout 15-70% depending on platform but some only give you a flat initial payout
  19. 19. Cons • All of them take a cut and fees can vary wildly. • Average payout 15-70% depending on platform but some only give you a flat initial payout • Aggregators charge an upfront fee upwards of $1600 for HD
  20. 20. Cons • All of them take a cut and fees can vary wildly. • Average payout 15-70% depending on platform but some only give you a flat initial payout • Aggregators charge an upfront fee upwards of $1600 for HD • All of these services suggest competing content to users that can draw people away
  21. 21. Cons • All of them take a cut and fees can vary wildly. • Average payout 15-70% depending on platform but some only give you a flat initial payout • Aggregators charge an upfront fee upwards of $1600 for HD • All of these services suggest competing content to users that can draw people away • If you're driving your own traffic, it may be better to drive them to a platform you can own the experience and not give money away for no reason
  22. 22. Your Own Platform
  23. 23. Your Own Platform • Best solution for traffic you influence (marketing/ad campaigns/etc)
  24. 24. Your Own Platform • Best solution for traffic you influence (marketing/ad campaigns/etc) • No competing content shown
  25. 25. Your Own Platform • Best solution for traffic you influence (marketing/ad campaigns/etc) • No competing content shown • Instant publishing
  26. 26. Your Own Platform • Best solution for traffic you influence (marketing/ad campaigns/etc) • No competing content shown • Instant publishing • Reach out to your customers directly
  27. 27. Your Own Platform
  28. 28. Your Own Platform • If built, 100% of revenue is yours, but:
  29. 29. Your Own Platform • If built, 100% of revenue is yours, but: • You front the time and money to build it, which can be a significant, multi-month undertaking
  30. 30. Your Own Platform • If built, 100% of revenue is yours, but: • You front the time and money to build it, which can be a significant, multi-month undertaking • Server, transaction, bandwidth fees may be well over 10%
  31. 31. Your Own Platform • If built, 100% of revenue is yours, but: • You front the time and money to build it, which can be a significant, multi-month undertaking • Server, transaction, bandwidth fees may be well over 10% • If bought, fees vary between 15-30% of revenue, some have one time, upfront fees in addition
  32. 32. Your Own Platform • If built, 100% of revenue is yours, but: • You front the time and money to build it, which can be a significant, multi-month undertaking • Server, transaction, bandwidth fees may be well over 10% • If bought, fees vary between 15-30% of revenue, some have one time, upfront fees in addition • All you need to do is upload your content and you’re ready to sell
  33. 33. Building Your Own
  34. 34. Building Your Own • Website (HTML/JavaScript/CSS/Flash)
  35. 35. Building Your Own • Website (HTML/JavaScript/CSS/Flash) • Video distribution (HTTP streaming)
  36. 36. Building Your Own • Website (HTML/JavaScript/CSS/Flash) • Video distribution (HTTP streaming) • Payment processing
  37. 37. Building Your Own • Website (HTML/JavaScript/CSS/Flash) • Video distribution (HTTP streaming) • Payment processing • Account management
  38. 38. Building Your Own • Website (HTML/JavaScript/CSS/Flash) • Video distribution (HTTP streaming) • Payment processing • Account management • Piracy mitigation
  39. 39. Building Your Own • Website (HTML/JavaScript/CSS/Flash) • Video distribution (HTTP streaming) • Payment processing • Account management • Piracy mitigation • Restrict access to video files
  40. 40. Building Your Own • Website (HTML/JavaScript/CSS/Flash) • Video distribution (HTTP streaming) • Payment processing • Account management • Piracy mitigation • Restrict access to video files • Encryption (AES-128, etc)
  41. 41. Building Your Own • Website (HTML/JavaScript/CSS/Flash) • Video distribution (HTTP streaming) • Payment processing • Account management • Piracy mitigation • Restrict access to video files • Encryption (AES-128, etc) • Digital rights management (DRM)
  42. 42. How Video Is Served
  43. 43. How Video Is Served • Streaming Protocols
  44. 44. How Video Is Served • Streaming Protocols • HTTP Live Streaming (HLS)
  45. 45. How Video Is Served • Streaming Protocols • HTTP Live Streaming (HLS) • HTTP Dynamic Streaming (HDS)
  46. 46. How Video Is Served • Streaming Protocols • HTTP Live Streaming (HLS) • HTTP Dynamic Streaming (HDS) • Real-Time Messaging Protocol (RTMP)
  47. 47. How Video Is Served • Streaming Protocols • HTTP Live Streaming (HLS) • HTTP Dynamic Streaming (HDS) • Real-Time Messaging Protocol (RTMP) • Dynamic Adaptive Streaming over HTTP (DASH)
  48. 48. Video Playback
  49. 49. Video Playback • Web Playback
  50. 50. Video Playback • Web Playback • Flash
  51. 51. Video Playback • Web Playback • Flash • Adobe OSMF Framework (build your own)
  52. 52. Video Playback • Web Playback • Flash • Adobe OSMF Framework (build your own) • JW Player (off the shelf)
  53. 53. Video Playback • Web Playback • Flash • Adobe OSMF Framework (build your own) • JW Player (off the shelf) • Native HTML5 <video>
  54. 54. Browser support varies. No particular protocol/playback method works in them all.
  55. 55. Content Delivery Network (CDN)
  56. 56. Content Delivery Network (CDN) • Stores copies of your videos across the globe
  57. 57. Content Delivery Network (CDN) • Stores copies of your videos across the globe • Serves the closest copy to the user for fastest delivery
  58. 58. Content Delivery Network (CDN) • Stores copies of your videos across the globe • Serves the closest copy to the user for fastest delivery • Prohibitively expensive to build your own, for most
  59. 59. Level3, Akamai, Limelight, CloudFront, etc
  60. 60. Off-the-shelf Platforms
  61. 61. Off-the-shelf Platforms • Zero programming knowledge required
  62. 62. Off-the-shelf Platforms • Zero programming knowledge required • Zero platform maintenance
  63. 63. Off-the-shelf Platforms • Zero programming knowledge required • Zero platform maintenance • Payment processing is handled by service and you just get a revenue check
  64. 64. Off-the-shelf Platforms • Zero programming knowledge required • Zero platform maintenance • Payment processing is handled by service and you just get a revenue check • Customer support is usually handled by service
  65. 65. Off-the-shelf Platforms • Zero programming knowledge required • Zero platform maintenance • Payment processing is handled by service and you just get a revenue check • Customer support is usually handled by service • Some offer website customization and style changes
  66. 66. • Free hosted, branded web platform
  67. 67. • Free hosted, branded web platform • Customers can even purchase and watch right on their mobile device
  68. 68. • Free hosted, branded web platform • Customers can even purchase and watch right on their mobile device • No startup costs or monthly fees
  69. 69. • Free hosted, branded web platform • Customers can even purchase and watch right on their mobile device • No startup costs or monthly fees • You earn 70% of revenue
  70. 70. • Free hosted, branded web platform • Customers can even purchase and watch right on their mobile device • No startup costs or monthly fees • You earn 70% of revenue • À la carte features
  71. 71. • Free hosted, branded web platform • Customers can even purchase and watch right on their mobile device • No startup costs or monthly fees • You earn 70% of revenue • À la carte features • Custom domain names (your-name.com)
  72. 72. • Free hosted, branded web platform • Customers can even purchase and watch right on their mobile device • No startup costs or monthly fees • You earn 70% of revenue • À la carte features • Custom domain names (your-name.com) • Branded iOS/Android apps
  73. 73. • Free hosted, branded web platform • Customers can even purchase and watch right on their mobile device • No startup costs or monthly fees • You earn 70% of revenue • À la carte features • Custom domain names (your-name.com) • Branded iOS/Android apps • Custom tailored feature development
  74. 74. • Choose your revenue model or use them all
  75. 75. • Choose your revenue model or use them all • Purchase
  76. 76. • Choose your revenue model or use them all • Purchase • Rentals
  77. 77. • Choose your revenue model or use them all • Purchase • Rentals • Subscriptions
  78. 78. • Choose your revenue model or use them all • Purchase • Rentals • Subscriptions • Tips
  79. 79. Your Own Platform
  80. 80. Embeddable Player
  81. 81. Embeddable Player • Allow anyone to share and sell your videos
  82. 82. Embeddable Player • Allow anyone to share and sell your videos • Or use on your existing website
  83. 83. Embeddable Player
  84. 84. Summary
  85. 85. Summary • Your media should be on as many platforms as possible so users can use their preferred service and you can benefit from organic discovery
  86. 86. Summary • Your media should be on as many platforms as possible so users can use their preferred service and you can benefit from organic discovery • Having your own platform gives you more control, more take home revenue and keeps users engaged in your content instead of drifting to competing media
  87. 87. Questions?

×