The document discusses the author's media product, a hip-hop music magazine. Some key points: - The magazine uses traditional codes and conventions of music magazines like album reviews but challenges some conventions by not including things like ads on the front page. - The target demographic is late teens to young adults interested in hip-hop music from the 1970s. - Hip-hop oriented media companies would be most likely to promote the magazine due to its exclusive focus on hip-hop. - The author uses Photoshop, Quark, and camera skills learned in the process of designing the magazine.

2.  My media product uses many of the traditional codes and conventions that you would
expect to see in a music magazine such as the content such as free things you get with
the product, it also has things like album reviews which is another common feature in a
magazine. I also placed things in traditional places such as the title as I believed it was a
convention which I did not want to challenge. However ways in which I did challenge
real media products would be the fact that I decided to not have my magazine consist
of certain things others do for example on the front page not having a puff as I didn’t
like them and instead wanted to go for a less is more approach and have more
simplicity rather than having things placed everywhere, I much preferred to have an
organised look to my magazine, however I did still want to incorporate features that did
look somewhat just thrown in like on the double page spread on the main picture I also
placed some text on it which was a quote to add the authenticity of the artist being
displayed. I wouldn’t say my media product develops any media products further than
they already are, I would think maybe some of the features included would be
something that I personally would like to see more in a magazine like getting free posters
but it is seen in many music magazines anyway.

3.  My media products ideal demographic was late teenagers to
young adults, the way it represents a particular social ground would
be those who are influenced through hip-hop music, it represents
them in not a negative way but in the anti establishment that hip-
hop represented from its birth in South Bronx in the 1970’s. So I
believe it represent that social ground in the way it has traditionally
been represented through time and which is why I believed it
represented my desired demographic in a good way for that
particular social group.

4.  I believe the media companies that would like
to promote the hip-hop genre would be more
likely to promote my product and publicise it
though having it on sale in most
newsagents, the reason I say that it is more
likely to be a hip-hop orientated publication
company is because my product is exclusive to
that genre and I doubt would appeal to those
who are not interested in hip-hop music.
However I could also see a huge publication
company could promote such a thing as it
would add to their monopoly on all the
different media products that they could
promote at once.

5.  The audience for my media product would more directed
at a younger demographic probably aged between
sixteen and mid-twenties, however I wrote my magazine in
such a way that I believe that any fan of hip-hop would
be interested in it is quite an old genre of music now so
didn’t want to have an elitist aspect to my magazine and
make it ageist. The main aspect of my magazine which
relates to my audience would be the fact that it is purely a
hip-hop magazine, so people that just like rock music
would not be interested in the magazine at all so in that
aspect it is exclusive to only people who would find
pleasure in reading it, but I would like believe that as it is
also a music based magazine that released news and
reviews that plenty of different demographics would read
it.

6.  I attracted my audience through the style and
language I used on my front page, I had some one
who had quite a rebelious persona as my cover start
would was smoking and had love bites on his neck
which I believe would attract my selected them and
address them through the image as possibly that is
someone who they could envy at that moment in
time. I also used different language on my front page
my incorporating slang into the title with the use of
“N’ Ting” which I thought would add to the image in
which my magazine was trying to replicate in the
sense that it used more colloquial language to
appeal and address its intended audience.

7.  I learnt how to use various technologies throughout
creating my media product. Photoshop was a key
aspect of my design work for my media product
with the ability to manipulate and edit the design
itself as well as the images that I imported in.
Another good technology that I got to use was the
camera itself so that was a good hardware
technology I got to use. Another piece of software
I was able to use was Quark which I used to write
the text content for all my pages and then
imported into Photoshop where I then placed
accordingly.

8.  Looking back at my preliminary I can see its clearly
evident that I have learnt how to utilise software
much better for my design work and used many
more of its capabilities for example using brushes was
something I used a lot for my final design. I also
believe due to the entire workload as a whole
project I learnt to organise files in a much better and
efficient way which was key to keeping all my work
under control and making sure I could find files when
I had to upload them to my blog. I also believe after
doing more extensive research I was able to follow
some codes and conventions off other magazines
which was key to my final layout design.