The document discusses the author's media product, a hip-hop music magazine. Some key points: - The magazine uses traditional codes and conventions of music magazines like album reviews but challenges some conventions by not including things like ads on the front page. - The target demographic is late teens to young adults interested in hip-hop music from the 1970s. - Hip-hop oriented media companies would be most likely to promote the magazine due to its exclusive focus on hip-hop. - The author uses Photoshop, Quark, and camera skills learned in the process of designing the magazine.