Các Chương Trình Tài Trợ Trên HTV 2019 Liên hệ Garden Media để được tư vấn các chương trình quảng cáo trên truyền hình toàn quốc http://gardenmedia.vn

1. GAME SHOW
2019

2. AIRING SCHEDULE

3. 17 eps x 90’
21:00 – 22:30 on Mon
from 29/7- 18/11/2019 on HTV7

4. GIỌNG CA BÍ ẨN
How much you value your voice, your inner, your voice ? How much
do they worth ?
CAUSE EVERY MELODIOUS VOICE COME WITH WORTHY PRIZE
The singing game show
like none other, as prizes
base on THE BIDDING.
First time ever, the
hottest Vietnam celebrity
couple Tran Thanh – Hari
Won host the show,
along with 05 celebrities
in every episode make
GIONG CA BI AN not only
thrilling but funny from
the first moments to the
end.
05 celebrities will first be
given 10 million VND
each in order to do
bidding. This money will
be used to bid 04 singer
contestants and the
highest bidding price of
each singer will be the
reward for that singer
contestant if he/she stays
until the final round.
Show the real you, your
apperance, your voice,
your dance,.... and see
WHO’S THE BEST !
Season 1 performance:
 Average rating 6.5%
in HCM Market
 Youtubeviews: 5M
views/eps
 Over 80 online news
every week
NOMINEE
2018
MAI VANG
AWARD

5. RATING
8/5/2018
8/12/201
8
8/19/201
8
8/26/201
8
9/2/20189/9/2018
9/16/201
8
9/23/201
8
9/30/201
8
10/14/20
18
10/21/20
18
10/28/20
18
11/4/201
8
1 2 3 4 5 6 7 8 9 10 11 12 13
P18-45ABCD 7.5 6.9 6.9 8.1 7.8 5.8 6.2 6.7 6.4 5.5 5.6 5.6 5.4
0
1
2
3
4
5
6
7
8
9
GIONG CA BI AN 2018
P18-45ABCD - HCM MARKET

6. CELEBRITIES IN 2019 Demo clip
Guest 1 Guest 2 Guest 3
Guest 4 Guest 5
MC 1
Trấn Thành
MC 2
Hari Won

7. 7 NỤ CƯỜI XUÂN
Broadcast time: 21h00 -22h30 on Mon
Duration: 90 mins
Timeline: From 25/11/2019 - 16/3/2020

8. GENERAL
As a comedy program with unique
structure, alternating elements of
challenging the improvisational
ability of comedians such as the
ability to sing, reason, quickly adapt,
...
In the spirit of welcoming a new year
of peace and joy, from the first
season, the program is named 7 NU
CUOI XUAN. Still upholding the
spirit, the second season program is
back with many new games and
excellent content.

9. 9
Broadcast time: 20h30 thứ 7 và chủ nhật
Channel: HTV7
Eps: 20
Ratting trung bình: 6.7
Target: F15-45 ABCD
Rigion: HCM
5.4
5
6.5 6.7 6.8
5.6
6.3
5.5
6.9
7.8
7.4
7
7.6
6.8
7.8
6.8 6.6
7.2 7
6.3
0
1
2
3
4
5
6
7
8
9
Ratting "7 Nụ Cười Xuân" - Mùa 1
RATING

10. 5 FIXED CAPTAIN + 1 CELEB
Trương Thế Vinh
NỤ LỊCH LÃMNỤ TƯƠI TRẺ
Hari Won Trường Giang
NỤ THẦN THÁI
Lâm Vỹ Dạ
NỤ NĂNG LƯỢNG
Tiến Luật
NỤ CAO TUỔI
Những nghệ sĩ đã cùng đồng hành cùng
chương trình từ mùa 1 và đã để lại những dấu
ấn trong lòng khán giả

11. HOW TO ATTRACT
Fun game, skits
content is both
humorous and
humane
Artists are
placed in
diverse
situations
according to
each theme for
each episode
The
convergence of
multi-talented
artists in
Vietnamese
entertainment
The content of
the program is
based on the
variable talent of
artists, so it is not
stereotyped and
boring

12. KY TAI THACH DAU
A varity show that combines physical games, amazing
performances and sitcom

13. KY TAI THACH DAU
CHING ROI CHING LAN
It was first introduced in 1990. It is one of the most
popular gameshow in Thailand and has survived on
screen until now with more than 1,000 episodes.
This is varity show with
the structure is:
Part 1: funny game to
warm.
Part 2: short sit-com
performed by Host and
Guest and the story ends
within an episode
Part 3: physical game. The
celebrities are separated
into 2 teams with the
comedians and play
games together. The
winner(s) of the game is
award one point. The
format of the game is
changed every week.
Part 4 is a horrible funny
punishment for the loser
of physical game.
In Vietnam, Ky Tai Thach
Dau is on air in 2016
until now with 3
seasons.
Facebook fanpage:
63,000 followers.
Youtube views: 2
millions per episode
Rating: 6.6%

14. RATING
9/24/20
17
10/1/20
17
10/8/20
17
10/15/2
017
10/22/2
017
10/29/2
017
11/5/20
17
11/12/2
017
11/19/2
017
11/26/2
017
12/3/20
17
12/10/2
017
12/17/2
017
12/24/2
017
12/31/2
017
1/7/201
8
1/14/20
18
Series1 6.3 7.1 6.7 7.1 6.7 6.5 5.8 6.7 6.4 7.9 7 8 6.7 6.7 5.5 5.5 5.9
0
1
2
3
4
5
6
7
8
9
KY TAI THACH DAU 2017
HO CHI MINH MARKET - F18-45 ABCD

15. CELEBRITIES IN 2019 (tentative) Demo clip
Fix celeb 1
Lâm Vỹ Dạ
Fix celeb 2
Hariwon
Caption 1
TRẤN THÀNH
Caption 2
TRƯỜNG GIANG
Guest 1 Guest 2 Guest 3

16. KHI CHANG VAO BEP is the 1st
cooking competition where the male
contestants are guided by their
wives/girlfriends through an earpiece
to cook the dish!
In each episode, 2 couples of
contestants are competing. But in this
show, male and their partners have
very different roles to play! The aim of
the game is to cook a dish proposed by
the Chef. First, the Chef shows the
recipe to the women only, and they’re
not allowed to write anything. They
have to listen very carefully to each
step of the recipe since they will have
to guide their partners who do not
know the recipe. Then, they leave the
set and their partners come in.
The male have to follow very carefully
the instructions given by their female
through the earpiece in order to
prepare their dish within the limited
time
13 eps x 90’
21:00 Fri
from Jan., 2019 on VTV3

17. Once catching a touching scene or moment, we may always feel a type of
familiar smell. It's MEMORY'S. Sometimes, MEMORIES just FLIT
THROUGH our minds but at other points, they may COME RUSHING
BACK to us, clearly and hauntingly.
KY UC VUI VE
THE GENERATION’S SHOW
THE GENERATION SHOW is a pure TV entertainment show!
The perfect mix of music, stories, comedy, celebrities and fun
competition! A new format that features 10 celebrities.
Five teams made up of celebrities divided by age group (60's,
70's, 80's, 90's and 00's) compete to deliver amazing
performances as they try to outshine their competitors and
win the title of "generation par excellence”!
Viewers are sure to be kept on the edge of their seats!

18. 8.8
10.4
8.6
8.5
9.2
6.9
9.7
9.5
9.7
9.3
8
10
DEC 28TH
18
JAN 4TH
19
JAN 11TH
19
JAN 18TH
19
JAN 25TH
19
FEB 1ST
19
FEB 22ND
19
MAR 1ST
19
MAR 8TH
19
MAR
15TH 19
MAR
22ND 19
MAR
29TH 19
KY UC VUI VE
Rating P18-45ABCD Nationwide
RATING

19. LAI VAN SAM
[HOST]
FIXED CAPTAINS
THANH BACH
[‘60]
HONG VAN
[‘70]
OC THANH VAN
[‘90]
CELEBRITIES
TU LONG
[‘80]
THANH DUY IDOL
[‘00]

20. 90% BIG NEWS WROTE ABOUT KY UC VUI VE TV SHOW
90% báo lớn đưa tin xuyên suốt
chương trình: Thanh Niên, VTV,
Afamily, Eva, Vietnamnet,
Kenh14, Soha,…

21. THE MOST FAMOUS COMEDY SHOW WHICH SHOWCASED THE
IMPROVISATIONAL SKILLS OF A GROUP OF FOUR ACTORS.
13 eps x 90’
21:00 – 22:30 on Sun
from Aug,2019 on VTV3

22. 9/16/2
018
9/30/2
018
10/14/
2018
10/21/
2018
10/28/
2018
11/4/2
018
11/11/
2018
11/18/
2018
11/25/
2018
12/2/2
018
12/9/2
018
12/16/
2018
12/23/
2018
1 2 3 4 5 6 7 8 9 10 11 12 13
P18-45ABCD 8.8 8.1 8.1 8.6 9.2 7.6 9.5 8.2 8.8 9.2 8.5 7.5 8.2
8.8
8.1 8.1
8.6
9.2
7.6
9.5
8.2
8.8
9.2
8.5
7.5
8.2
0
2
4
6
8
10
12
ON GIOI CAU DAY ROI 2018
P18-45ABCD - HN MARKET
RATING

23. ON GIOI CAU DAY ROI
THANK GOD YOU’RE HERE
Each contestant is
dressed in appropriate
costume, as they walked
into a live sketch without
having seen a script for
it. The only clue the
actors had as to the
content of the sketch and
the role they would be
playing within the sketch,
was their costume.
Upon entering the
sketch, the actors were
greeted with ”On Gioi
Cau Day Roi” from
another actor in the
sketch. Outside of the
principal actor, all actors
in the sketch had a script
which they more or less
followed, depending on
the improvisations.
Sketches had no set
ending point; instead,
they went on until the
judge (Hoai Linh)
stopped them with a
buzzer
At the end of the show,
all four contestants enter
a final scene together for
the "all-in group
challenge". Then, the
judge declares a winner.
The winner receives a
trophy in the shape of
the programme's blue
door logo.
NOMINEE
2018
MAI VANG AWARD
Improvisation experience is preferred so that the cast
can react appropriately and immediately to the
improvisations of the guest star

24. CELEBRITIES IN 2019
Host
XUÂN BẮC
Captain 1
Trấn Thành
Captain 2
Trường Giang
Captain 3
Việt Hương
Captain 4
Tự Long

25. CELEBRITY SQUARES
The board for the game
is a 3 × 3 vertical stack of
open-faced cubes, each
occupied by a celebrity
seated at a desk and
facing the contestants.
The stars are asked
questions by the host,
and the contestants
judge the truth of their
answers to gain squares
in the right pattern to
win the game.
Two contestants
competed in every
match, one playing X and
the other O
Taking turns, each
contestant selected a
square. The star was
asked a question and
gave an answer, which
was usually preceded by
a zinger. The contestants
had the choice of
agreeing with the star's
answer or disagreeing if
they thought the star
was bluffing. The
objective was to
complete a line across,
vertically, or diagonally
or to score as many
squares as possible.
Performance:
 Over 5 THOUSANDS
episodes airing since
1966 UP TO NOW
 In 2013 TV
Guide ranked it at No.
7 in its list of the 60
greatest game shows
ever.
 More than 30
countries adapted this
format for many
seasons such as:
Australia, Belgium,
Brazil, France, China,
Indonesia,... to name
a few.
Although Celebrity Squares was a legitimate game show, the game
largely acted as the background for the show's comedy in the form of
joke answers

26. CELEBRITY SQUARE – BLUFF ANSWERS
Your mother was a jackass and your father was a horse. What does that make you?
Bluff: The star in the center square, beaver face!
Charley, you've decided to grow strawberries. Are you going to get any the first year?
Bluff: Of course not, Peter! I'm too busy growing strawberries!
Can boys join the Campfire Girls?
Bluff: Only after lights out
You're watching balls going back and forth at speeds of up to 170 miles per hour. In what
sport ?
Bluff: Jogging!

27. CELEBRITY SQUARE – First brainstorming
 MC : Đại Nghĩa
 Celeb Boss (in the center) : Trường Giang
 The other Celeb: Lâm Vỹ Dạ, Anh Đức, Ninh Dương Lan Ngọc, Thuý Ngân, Mạc Văn
Khoa, Diệu Nhi, Nam Thư, Huỳnh Lập, Puka, Quang Đại .
 1 or 2 positions will be alternately changed: Đức Phúc, Hoà Minzy, Hiền Hồ, v.v..
 The team consists of 2 guests. 1 person per team. Criteria: funny, high social.
 Use common questions, tricks, and humor.

28. 52 eps x 60’
15:00 Sun
from Jan., 2019 on VTV3
CHUAN COM ME NAU
What would a son do without his mother in the kitchen?
26 x 45’
15:00-16:00 Sunday
on VTV3

29. CHUAN COM ME NAU
MY MOM COOKS BETTER THAN YOURS
The format takes a
parent and their adult
son or daughter into the
kitchen studio to cook
the best dish in a set
amount of time. They
will be pitted against
another parent/offspring
duo, with the mother (or
father) in both cases
giving their grown-up
child instructions from
the sidelines on how to
cook the recipe.
MOTHER/DAD: Guiding
SON/DAUGHTER: Cooking
If things start to go wrong
mum or dad can push a
‘panic button’ which
allows them to intervene,
but it also eats into the
team’s time allowance by
making the time wind
down twice as fast.
With family
relationships under the
spotlight, My Mom
Cooks Better Than Yours
provides an insight into
what really happens in
family kitchens.
The highly entertaining culinary gameshow which
mixes together food, comedy, competition and family
clashes in a bid to win a tasty cash prize.

30. RATING
8/12/20
18
8/19/20
18
8/26/20
18
9/2/201
8
9/9/201
8
9/16/20
18
9/23/20
18
9/30/20
18
10/14/2
018
10/21/2
018
10/28/2
018
11/4/20
18
11/11/2
018
11/18/2
018
11/25/2
018
12/2/20
18
12/9/20
18
12/16/2
018
12/23/2
018
12/30/2
018
F18-45 ABCD 3.7 4 4 2.7 3.4 4.6 3.7 4.1 3.9 3.9 3.5 4.1 3.7 3.7 4.1 4.6 4.4 5.1 4.3 4
0
1
2
3
4
5
6
CHUAN COM ME NAU 2018
HA NOI MARKET - F18-45 ABCD

31. PRODUCT PLACEMENT – Rules from VTV
Product appearance: including 30s, divided into 3 times as follows:
- Time 1: Appear the product when the user is using the product
- The second time: shoot the products through, but will enlarge the logo of
product (1 product has a size of 1/10 frame)
- 3rd time: similar to the second time, maybe in another context

32. SPONSOR’S BENEFIT

33. Rotating Logo Main Stage
Logo Challenge Stage
TV LOGO BRANDING
Logo Gentlemen room

34. LG Sponsoring Text Rotating Logo at corner
Ending CreditRunning text for Pop Quiz Pop Quiz
TV LOGO BRANDING

35. Prize board Prize Panel
TV LOGO BRANDING

36. Refrigerator TWINWash Neo chef
Vacuum
machine
LG V20 Sound bar, Oled TV, AC
TV PPL

37. VIEWERS BY GENRES
Most of the viewers are
female from 18-34
years old
63% are female from 25-34
YOUTUBE

38. FACEBOOK OFFICIAL FANPAGE

39. Lam Vy Da share photo Ep 6 Châu Bùi share link full Ep 6
KOLS SHARING

40. FB CROSS POST

41. OOH

42. No. Number of Articles
Press Conference 113
Ep 1 48
Ep 2 33
Ep 3 44
Ep 4 36
Ep 5 51
Ep 6 60
Ep 7 38
Ep 8 66
Ep 9 63
Ep 10 84
Ep 11 50
Ep 12 90
Ep 13 101
Total 877
877
Online
Articles
ONLINE NEWS

43. YOUTUBE BENEFITS
Pre/Mid-roll Title Card
*Include message metion brand is sponsorship for
digital
Endscreen direct to
TVC
*Must-have: TVC/viral video upload on Youtube Platform
Card direct to
TVC/Viral
*Must-have: TVC/viral video upload on Youtube Platform

44. SITCOM