Selling Your Black Rock Connecticut Home

2. Black Rock Has to Be Discovered…
Buyers don’t search for homes in Bridgeport, so I help them
discover Black Rock via:
▪ Websites/Blogs
▪ Local events (Black Rock Community Blog)
▪ Real estate (Black Rock Homes for Sale)
▪ Blog posts (ActiveRain)
▪ Social Media – FaceBook, YouTube, Flickr, LinkedIn
▪ Road Shows & Slide Shows – on Black Rock to agents/public
▪ Publicity – on Black Rock with New York Times, WSJ, & more

3. 97% of Buyers Search the Internet
for Their Next Home
You need an Internet savvy agent
▪ Klout Score of 52 – average is 20
▪ e-PRO Designation
▪ IMSD Designation

5. Why List With Me?
▪ #1 in Black Rock - List and bring buyers to
more homes in Black Rock than any other agent
in any firm (over 130 homes in past 12 years)
▪ My Track Record – the homes I list often sell
faster and closer to list price than other agents
▪ My Proactive Approach brings Buyers –
who come from my blogging, websites, social
media, Page 1 on Google, and For Sale signs
▪ Raveis – #1 in market share in Greater
Bridgeport area (32.7% of the market)

6. My Qualifications
▪ CRS – Certified Residential Specialist – only 3% of
REALTORS hold this designation – highest designation
awarded
▪ GRI – intensive training in RE fundamentals
▪ e-PRO & IMSD –certified Internet marketing
expertise certifications
▪ Raveis CHP–Certified Home Ownership Prof. –
insurance, mortgages
▪ Raveis Luxury Properties – certified

7. Awards
Connecticut Magazine
Top 5% of agents in CT

8. MyRolein
SellingYourHome
Targeting and reaching the right buyersMarketing
Negotiations
Closing
Mortgage
Contract
Inspections
Best price AND terms from qualified buyer
Negotiating inspection items
Following up with attorneys
Following up on mortgage contingency
Final walk through day of closing

9. A Sample of Sold Homes
Listed by Gail

10. $136/SF
vs.
$95/SF
Average
Sold for
98%
of list
price
41 Calderwood Court
List Price: $179,900 Sold Price: $177,000
2016

11. Highest
price
since
2008
Sold for
99.8%
of list
price
40 Bywatyr Lane
List Price: $339,000 Sold Price: $338,500
2015

12. 37 DOM
Sold for
98%
of list
price
30 Anchorage Drive
List Price: $599,900 Sold Price: $587,500
2014

13. Second
highest
sale on
street
EVER
Sold for
96%
of list
price
95 Seabright Avenue
List Price: $735,000 Sold Price: $705,000
2013

14. Multiple
bid
Sold 9%
above list
Average
sale is 95%
of list
$575,000 $550,000
482 Courtland Avenue
List Price: $249,900 Sold Price: $274,000
2013

15. Two
offers
in first
month
Sold for
97%
of list
price
280 Grovers Avenue
List Price: $579,000 Sold Price: $560,500
2012

16. Sold for
98% of list
price
Featured in
CT Post &
NYT
Buyer saw
the listing on
FaceBook
$575,000 $550,000155 Grovers Avenue
List Price: $645,000 Sold Price: $633,000
2011

17. Featured in
NYT
5/2/09
Highest
sale in
Black Rock
in 2009
$575,000 $550,000
37 Beacon Street
List Price: $1,790,000 Sold Price: $1,550,000
2009

18. Only 5 of
11 homes
over $1M
sold in
2005
Of the 5,
this was
the highest
to List
Price
5 Thorne Place
List Price: $1,190,000 Sold Price: $1,100,000
2005

19. 12 Years of Successful Sales in Black Rock
• Sold 130+ homes in Black Rock
• More than any agent in any firm

20. How I Will Market Your Home…

21. e-Marketing
E-mails of my new listings to…
85+ agents in Southport office.
700+ agents in Westport, Norwalk, Darien,
Greenwich, Trumbull, Stratford, & Wilton offices
300+ agents from other firms – who have listed,
sold, or attended Black Rock Broker Opens

23. Sent monthly to 800+
subscribers of Black
Rock Real Estate
Newsletter

25. More subscribers every month

26. Media Contacts
I am a key source for the Connecticut Post, New York Times, and the WSJ for reporters
who want information about real estate in Black Rock. My listings have been featured in:
CONNECTICUT POST
655 Gilman St Sold in 2013 for $447,500
155 Grovers Avenue Sold in 2011 for $633,000
189 Ellsworth Street Sold in 2008 for $590,000
5 Thorne Place Sold in 2005 for $1.1 million
NEW YORK TIMES
155 Grovers Avenue Sold in 2011 for $633,000
37 Beacon Street Sold in 2009 for $1,550,000
155 Brewster St, Penthouse Sold in 2007 for $550,000
62 Prescott Street Sold in 2011 for $238,000
WALL STREET JOURNAL
106 Grovers Avenue Currently on the market for $599,000

27. Your Property Will be
Featured on the
Black Rock Community Blog

28. Your listing
will be featured
– link to your
property
website
800+
subscribers to
newsletter
Links to
community
websites
40-70
visitors a
day
100,000+
visitors to
date

29. Page 1 on Google Searches

30. Sent to 800+
subscribers of
Black Rock Real
Estate e-mails
Annual 8-page
Newsletter on
Black Rock real
estate market
since 2005

31. Black Rock
blog attracts
viewers
from all over
the world

32. Up 20%

33. 1,432 from New
York City!
Up 20%

34. Your Property Will be
Featured in Social Media
One FB Fan
Bought This
House– social
media sells
homes!

35. 2,033+ fans and
growing every day

37. 318

38. Your Property Will Also Be
Featured on
Fairfield County Homes for Sale

39. 26 viewers
Tweeted the
post to others100
viewers
clicked on
my Black
Rock site
after
reading
post
412 viewers
for this post
Fairfield County Homes for Sale Blog

40. Your Property Will Also Be
Featured on
Black Rock Homes for Sale

41. Black Rock Homes for Sale Blog
2016

42. Your Property Will be
Featured on the
ActiveRain Blog

43. Page 1 on Google Searches

44. Ranked #1
Real Estate
Agent in
Fairfield
County on
ActiveRain
Your listing
will be
featured –
link to your
property
website
ActiveRain
has
300,000
members
My blog is
ranked in
the top 150
ActiveRain Blog

45. Your Property Will be
Featured on
RealBird.com

46. RealBird

47. Your Property Will Have Its
Own Website

49. Your Property Will Have Its
Own Virtual Tour

51. And on Thousands of Websites, Including:
Raveis
Trulia
Realtor
Oodle,
Yahoo
HotPads
Homes
Zillow
Geebo
OLX
Backpage,
DotHomes
CyberHomes
FrontDoor

52. Your Property
Brochure
Includes
Community
Features

54. Marketing Black Rock
It is not enough to market your property, your listing agent must
market the Black Rock location as many potential buyers are not familiar
with the area. Many agents do not know how to market Black Rock, because
their focus is on other markets, such as Fairfield or Westport.
For example, many agents may not know that the Bridgeport Education Master
Plan includes the addition of 7th & 8th grades for the Black Rock School or
the progress on the Fox Street pedestrian bridge to the Fairfield Metro
Train Station.

58. Photographs Sell Homes
Professional Photography

63. Sign Riders Bring Buyers
Smart Signs with QR Codes

65. Sign Riders
Many buyers discover Black Rock by driving through it. The QR code allows a
buyer with a smart phone to go directly to the Black Rock Homes for Sale website
where they will see a slide show of featured homes. Your home will be shown and they
can click on the photo for more information.
I also get many phone calls from the sign riders. Not everyone has a smart
phone, but smart buyers often decide that the agent with the most sign riders is
probably the neighborhood expert and the one that they should call.