Realtor Jeff Kahn of Century 21 Hansen Realty


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Meet Jeff Kahn and see why if you are thinking about listing your property in the Greater Fort Lauderdale area, you should list with Jeff Kahn.

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  • Realtor Jeff Kahn of Century 21 Hansen Realty

    1. 1. FOR YOUR CONSIDERATION Jeffrey Kahn PhD, GRI, REALTOR ® Century 21 Hansen Realty
    2. 2. About Jeffrey… <ul><li>2004 Greater Fort Lauderdale Area REALTOR ® Of The Year </li></ul><ul><li>2002 President of Local REALTOR ® Association </li></ul><ul><li>Recognized Business Professional </li></ul><ul><li>Annual Multi-Million Dollar Producer since 1993 </li></ul><ul><li>State and National REALTOR ® Director . </li></ul><ul><li>Volunteers for charitable and civic organizations! </li></ul><ul><li>Advanced training for Luxury Properties by Century 21 Fine Homes and Coldwell Banker Previews Programs. </li></ul><ul><li>Quoted real estate authority in local, state and national publications. </li></ul>
    3. 3. A Brief Recent Sales History <ul><li>Several sales in The Corniche Condo each setting record prices. </li></ul><ul><li>4 Million Dollar plus homes in the South Florida Area. </li></ul><ul><li>Multiple sales in Luxury condos. </li></ul><ul><li>Several miscellaneous condos of lower price point. </li></ul><ul><li>“ Jeff has had nothing but glowing comments from all of the owners both old and new since he started working in The Corniche. He as kept our units value high and I have never seen a real estate agent work harder. So much so that I referred my daughter to him and she can’t say enough good things.” </li></ul><ul><li>Laura Howe </li></ul><ul><li>Manager, Corniche Condo </li></ul>
    4. 4. Why My Company? <ul><li>Established and respected name in real estate in the Greater Fort Lauderdale area since 1977 </li></ul><ul><li>Leader in technological marketing </li></ul><ul><li>Opened Las Olas Location to specialize in Fine Homes and Estates in 2003 </li></ul><ul><li>Advanced training requirements for Century 21 Hansen Realty agents. </li></ul><ul><li>Open 7 days a week </li></ul><ul><li>Over 100 Agents! </li></ul>
    5. 6. Ordinary Marketing Services… <ul><li>Multiple Listing Service (MLS) </li></ul><ul><li>Local Advertising </li></ul><ul><li>Yard Sign </li></ul><ul><li>Agent & Office Preview </li></ul><ul><li>Open Houses </li></ul><ul><li>Required Property Disclosures </li></ul><ul><li>Competitive Market Analysis (CMA) </li></ul>
    6. 7. My Marketing Plan… <ul><li>Just Listed Cards </li></ul><ul><li>Direct Mailings </li></ul><ul><li>Brokers Opens </li></ul><ul><li>Brochures </li></ul><ul><li>Sphere of Influence </li></ul><ul><li>Newsletter </li></ul><ul><li>Target Marketing </li></ul><ul><li>Internet/Email </li></ul><ul><li>Wall Street Journal </li></ul><ul><li>Individualized Co-Op Magazine program </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Internet Slide Show </li></ul><ul><li>Print Ads with Internet </li></ul><ul><li>The Real Estate Book </li></ul><ul><li>Sun Sentinel </li></ul><ul><li>Lead Router </li></ul>
    7. 8. Advertising…
    8. 9. Why Century 21? <ul><li>Second only to in real estate internet views. </li></ul><ul><li>Most recognized name in the World in Real Estate mean major International Exposure for local properties. </li></ul><ul><li>Big Corporate Name small boutique service </li></ul><ul><li>Seller Service Pledge </li></ul><ul><li>Extensive Referral / Relocation Service </li></ul><ul><li> </li></ul>
    9. 12. Fine Homes & Estates 2006
    10. 13. PRINT PLAN
    11. 14. <ul><li>Architectural Digest </li></ul><ul><li>Robb Report Collection </li></ul><ul><li>Traditional Home </li></ul><ul><li>Gourmet </li></ul><ul><li>Provides additional distribution of Fine Homes & Estates publication </li></ul>Image Advertising
    13. 16. Co-Op Listing Opportunities <ul><li>Wall Street Journal </li></ul><ul><ul><li>7 National editions </li></ul></ul><ul><ul><li>2 Eastern editions </li></ul></ul><ul><ul><li>2 International editions </li></ul></ul><ul><li>New York Times </li></ul><ul><ul><li>4 Friday Escapes section </li></ul></ul><ul><ul><li>2 Sunday Magazine </li></ul></ul><ul><li>USA Today </li></ul><ul><ul><li>2 Eastern editions </li></ul></ul><ul><li>Robb Report Collection </li></ul><ul><ul><li>3 editions </li></ul></ul><ul><li>FH&E Custom Listing Publication </li></ul><ul><ul><li>3 editions </li></ul></ul>
    14. 17. Wall Street Journal <ul><li>Wall Street Journal </li></ul><ul><ul><li>7 National editions </li></ul></ul><ul><ul><li>2 Eastern editions </li></ul></ul><ul><ul><li>2 International editions* </li></ul></ul><ul><ul><ul><li>Bonus distribution on select properties </li></ul></ul></ul><ul><li>Reach almost two million buyers and sellers of luxury properties </li></ul><ul><li>For luxury properties priced $500,000 and above </li></ul>
    15. 18. New York Times <ul><li>New York Times </li></ul><ul><ul><li>4 Friday Escapes section </li></ul></ul><ul><ul><li>2 Sunday Magazine </li></ul></ul><ul><li>Circulation of 1,800,000 nationwide and 1,100,000 in New York Metropolitan area every day </li></ul><ul><li>For luxury properties priced $500,000 and above </li></ul>
    16. 19. USA Today <ul><li>USA Today </li></ul><ul><ul><li>2 Eastern editions </li></ul></ul><ul><li>Eastern edition reaches over one million affluent, well educated business professionals </li></ul><ul><li>For luxury properties priced $500,000 and above </li></ul>
    17. 20. Robb Report Collection <ul><li>Robb Report Collection </li></ul><ul><ul><li>3 editions </li></ul></ul><ul><li>Published in tandem each month with Robb Report magazine </li></ul><ul><li>Reaches over 100,000 ultimate homeowner with a combination of high assets and a passion for fine living </li></ul><ul><li>For luxury properties priced $500,000 and above </li></ul>
    18. 21. FH&E Magazine <ul><li>FH&E Custom Listing Publication </li></ul><ul><ul><li>3 editions </li></ul></ul><ul><li>High-tone publication distributed to almost 80,000 qualified luxury consumers </li></ul><ul><li>For luxury properties priced $500,000 and above </li></ul>
    19. 22. <ul><li>Free National Advertising Opportunity </li></ul><ul><ul><li>Up to 600,000 distribution rate </li></ul></ul><ul><ul><li>Included as part of Preferred Client Club membership at $33.00 for 5-year subscription. </li></ul></ul><ul><ul><li>Members receive ongoing communications including a personalized welcome letter, 6 magazines/year, greeting cards, etc. </li></ul></ul><ul><ul><li>Additional copies available through Merrill Corporation (1-800-876-1791) </li></ul></ul><ul><ul><ul><li>100 copies for $125 plus tax and shipping and handling </li></ul></ul></ul>At Home with CENTURY 21 ®
    21. 24. <ul><li>CNBC “Power Lunch” Program & MSNBC “Dayside News” </li></ul><ul><ul><li>CNBC – 20 weeks </li></ul></ul><ul><ul><li>MSNBC – 20 weeks </li></ul></ul><ul><ul><li>Features two $1 million plus properties per segment </li></ul></ul><ul><ul><li>Interior and exterior photos shown, along with listing price and location </li></ul></ul><ul><ul><li>Attracts an upscale, Wall Street orientated audience </li></ul></ul><ul><ul><li>Exclusive real estate sponsor </li></ul></ul>House of the Week
    22. 25. SPONSORSHIPS
    23. 26. NTRA Sponsorship <ul><li>National Thoroughbred Racing Association (NTRA) Sponsorship </li></ul><ul><ul><li>CENTURY 21 Winner’s Circle </li></ul></ul><ul><ul><li>2006 Breeder’s Cup Sponsorship </li></ul></ul><ul><ul><li>In show coverage during NTRA broadcasts on ABC and ESPN/ESPN2 </li></ul></ul><ul><ul><li>Office real estate sponsor </li></ul></ul><ul><ul><li>Access to industry professionals and wealthy owners and breeders </li></ul></ul>
    25. 28. <ul><li>Real </li></ul><ul><ul><li>Wall Street Journal’s real estate website </li></ul></ul><ul><ul><ul><li>Home priced $300,000 and above are imported weekly to the site </li></ul></ul></ul>Online Initiatives
    26. 29. CENTURY21.COM
    27. 30. <ul><li>Benefits Include </li></ul><ul><li>Search for Properties </li></ul><ul><li>Sell a Property </li></ul><ul><li>Find an Office or Agent </li></ul>
    28. 31. 21ONLINE.COM
    29. 32. <ul><ul><li>“ Feature Property” function </li></ul></ul><ul><ul><li>Similar format to Life @ Home and the Commercial Real Estate Investment Journal </li></ul></ul><ul><ul><li>Relevant editorial from the Wall Street Journal’s website </li></ul></ul>Electronic Newsletter
    31. 34. Marketing Collateral
    32. 35. Merrill Marketing Solutions Customizable Property Postcards and Flyers available
    33. 36. IN SUMMARY