Gail Robinson, CRI, GRI, e-PRO explains how she sells homes in her micro-niche area of Black Rock in Fairfield County, Connecticut.

2. Black Rock Has to Be Discovered…
Buyers don’t search for homes in Bridgeport. I help them
discover Black Rock and YOUR HOME via a funnel of websites:
Searching for Homes in Fairfield County
www.FairfieldCountyCTLiving.com
www.FairfieldCountyShoreline.com
Discovering Black Rock
www.BlackRockOnline.org
www.BlackRockHomesForSale.com

3. 26 viewers
Tweeted the
post to others100
viewers
clicked on
my Black
Rock site
after
reading
post
412 viewers
for this post
Fairfield County Homes for Sale Blog

4. Black Rock Homes for Sale Blog
2018

5. Social Media – FaceBook, YouTube,
Flickr, LinkedIn
Publicity – on Black Rock with New
York Times, WSJ, & more
24/7 Marketing Worldwide

6. Why List With Me?
▪ #1 in Black Rock - List and bring buyers to
more homes in Black Rock than any other agent
in any firm (over 160 homes in past 15 years)
▪ My Track Record – the homes I list often sell
faster and closer to list price than other agents
▪ My Proactive Approach brings Buyers –
from social media and the Internet
▪ Raveis – #1 in market share in Greater
Bridgeport area (33% of the market) and in
Black Rock (32%)

7. 98% of Buyers Search the Internet
for Their Next Home
You need an Internet savvy agent
▪Top 25 in Social Savvy of 4,500 agents in Raveis

8. My Qualifications
▪ CRS – Certified Residential Specialist – only 3% of
REALTORS hold this designation – highest designation
awarded
▪ GRI – intensive training in RE fundamentals
▪ e-PRO & IMSD –certified Internet marketing
expertise certifications
▪ Raveis CHP–Certified Home Ownership Prof. –
insurance, mortgages
▪ Raveis Luxury Properties – certified

9. My Awards
Connecticut Magazine
Top 3% of agents in CT

10. MyRolein
SellingYourHome
Targeting and reaching the right buyersMarketing
Negotiations
Closing
Mortgage
Contract
Inspections
Best price AND terms from qualified buyer
Negotiating inspection items
Following up with attorneys
Following up on mortgage contingency
Final walk through day of closing

11. A Sample of Sold Homes
Listed by Gail

12. 285 vs.
1,487
Avg DOM
St.
Mary’s /
Over
500K
262 Sailors Lane
List Price: $579,000 Sold Price: $540,000
2019

13. Multiple
bids
15 DOM
Sold
ABOVE
list price
67 Quinlan Avenue
List Price: $469,900 Sold Price: $476,000
2019

14. 20 DOM 98% of list
$575,000 $550,000
92 Balmforth Street
List Price: $449,550 Sold Price: $440,500
2019

15. 13 DOM
Sold for
100%
of list
price
36 Livingston St
List Price: $395,000 Sold Price: $395,000
2016

16. $181/SF
vs.
$173/SF
Average
53 DOM
231 Balmforth St
List Price: $599,000 Sold Price: $555,000
2017

17. Two
offers
in first
month
Sold for
97%
of list
price
280 Grovers Avenue
List Price: $579,000 Sold Price: $560,500
2012

18. Sold for
98% of list
price
Featured in
CT Post &
NYT
Buyer saw
the listing on
FaceBook
$575,000 $550,000155 Grovers Avenue
List Price: $645,000 Sold Price: $633,000
2011

19. Featured in
NYT
5/2/09
Highest
sale in
Black Rock
in 2009
$575,000 $550,000
37 Beacon Street
List Price: $1,790,000 Sold Price: $1,550,000
2009

20. Only 5 of
11 homes
over $1M
sold in
2005
Of the 5,
this was
the highest
to List
Price
5 Thorne Place
List Price: $1,190,000 Sold Price: $1,100,000
2005

21. 15 Years of Successful Sales in Black Rock
• Sold 168+ homes in Black Rock
• More than any agent in any firm

22. How I Will Market Your Home…

23. e-Marketing
E-mails of my new listings to…
85+ agents in Southport office.
700+ agents in Westport, Norwalk, Darien,
Greenwich, Trumbull, Stratford, & Wilton offices
300+ agents from other firms – who have listed,
sold, or attended Black Rock Broker Opens

25. Sent monthly to 800+
subscribers of Black
Rock Real Estate
Newsletter

27. More subscribers every month

28. Media Contacts
I am a key source for the Connecticut Post, New York Times, and the WSJ for reporters
who want information about real estate in Black Rock. My listings have been featured in:
CONNECTICUT POST
655 Gilman St Sold in 2013 for $447,500
155 Grovers Avenue Sold in 2011 for $633,000
189 Ellsworth Street Sold in 2008 for $590,000
5 Thorne Place Sold in 2005 for $1.1 million
NEW YORK TIMES
155 Grovers Avenue Sold in 2011 for $633,000
37 Beacon Street Sold in 2009 for $1,550,000
155 Brewster St, Penthouse Sold in 2007 for $550,000
62 Prescott Street Sold in 2011 for $238,000
WALL STREET JOURNAL
106 Grovers Avenue Sold in 2015 for $596,000

29. Your Property Will be
Featured on the
Black Rock Community Blog

30. Your listing
will be featured
– link to your
property
website
800+
newsletter
subscribers
Links to
community
websites
40-70
visitors a
day
100,000+
visitors to
date

31. Sent to 800+
subscribers of
Black Rock Real
Estate e-mails
Annual 8-page
Newsletter on
Black Rock real
estate market
since 2005

32. Black Rock
blog attracts
viewers
from all over
the world

33. Up 20%

34. 1,432 from New
York City!
Up 20%

35. Your Property Will be
Featured in Social Media

36. 2,042+ followers and growing

38. 318

39. Your Property Will Also Be
Featured on
Black Rock Homes for Sale

40. Black Rock Homes for Sale Blog
2018

41. Your Property Will be
Featured on the
ActiveRain Blog

42. Ranked #1
Real Estate
Agent in
Fairfield
County on
ActiveRain
Your listing
will be
featured –
link to your
property
website
ActiveRain
has
300,000
members
My blog is
ranked in
the top 150
ActiveRain Blog

43. Your Property Will be
Featured on
RealBird.com

44. RealBird

45. Your Property Will Have Its
Own Website

47. Your Property Will Be
Featured on
Raveis.com

49. Your Property Will Be
Featured on
Zillow.com

51. Your Property Will Be
Featured on
Realtor.com

53. And on Thousands of Websites, Including:
Trulia
Oodle
Yahoo
HotPads
Homes
OLX
Backpage,
DotHomes
CyberHomes
FrontDoor

54. Your Property Will Have Its
Own Virtual Tour

56. Your Property
Brochure
Includes
Community
Features

58. Marketing Black Rock
It is not enough to market your property, your listing agent must
market the Black Rock location as many potential buyers are not familiar
with the area. Many agents do not know how to market Black Rock, because
their focus is on other markets, such as Fairfield or Westport.
For example, many agents may not know that the Bridgeport Education Master
Plan includes the addition of 7th & 8th grades for the Black Rock School or
the progress on the Fox Street pedestrian bridge to the Fairfield Metro
Train Station.

62. Photographs Sell Homes
Professional Photography

68. Sign Riders Bring Buyers
Smart Signs with QR Codes

70. Sign Riders
Many buyers discover Black Rock by driving through it. The QR code allows a
buyer with a smart phone to go directly to the Black Rock Homes for Sale website
where they will see a slide show of featured homes. Your home will be shown and they
can click on the photo for more information.
Buyers also call from the sign riders. Smart buyers often decide that the agent
with the most sign riders is probably the neighborhood expert and the one that they
should call.