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Music Video Prospectus

Music Video Prospectus for 10Percent

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MUSIC VIDEO
PROSPECTUS
GABRIELLE BARTON, GABRIELA MILETTI, HANNAH HOWARD,
JAIME CLARK
1
10PERCENT: WHO DA STAR
BIO, TREATMENT & BRANDING: 3-18
DIFFERENTIATING FACTOR: 19
ABOVE-THE-LINE CREATOR BIOS: 25-28
TABLE
OF
CONTENTS
MARKETING: 20
INFOGRAPHIC 21
LOGISTICS: 22
PRODUCTION SCHEDULE: 23-24
REFERENCES: 29-30
2
10PERCENT
This new music video concept seamlessly weaves together
nostalgia, vibrant color schemes, and an evocative love
story, encapsulating the essence of the 2000s aesthetic.
Fans will find themselves traveling back to an era
characterized by memorable visuals and an emotional
narrative.
3
COLORPALETTE 4
CONCEPT
This video will take you through a journey of the ups and downs of
love. It shows how the ‘old kinda love’ is a real kinda love. We
utilize colors, sets, body language, and more to properly execute a
story from the 2000's era.
THAT OLD TYPE OF LOVE
5
INTROCUT SCENE
This story begins with a cut scene (no music). A
couple walks out from a building late at night into
the street. Before they step onto the side walk,
paparazzi cameras begin flashing. Phrases like
“ten look over here” and “yo over here” are being
shouted to get tens attention. On the flip side, the
paparazzi are also calling on his girl. “Hey beautiful
over here!” Implying they are both famous.
6

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Music Video Prospectus

  • 1. MUSIC VIDEO PROSPECTUS GABRIELLE BARTON, GABRIELA MILETTI, HANNAH HOWARD, JAIME CLARK 1 10PERCENT: WHO DA STAR
  • 2. BIO, TREATMENT & BRANDING: 3-18 DIFFERENTIATING FACTOR: 19 ABOVE-THE-LINE CREATOR BIOS: 25-28 TABLE OF CONTENTS MARKETING: 20 INFOGRAPHIC 21 LOGISTICS: 22 PRODUCTION SCHEDULE: 23-24 REFERENCES: 29-30 2
  • 3. 10PERCENT This new music video concept seamlessly weaves together nostalgia, vibrant color schemes, and an evocative love story, encapsulating the essence of the 2000s aesthetic. Fans will find themselves traveling back to an era characterized by memorable visuals and an emotional narrative. 3
  • 5. CONCEPT This video will take you through a journey of the ups and downs of love. It shows how the ‘old kinda love’ is a real kinda love. We utilize colors, sets, body language, and more to properly execute a story from the 2000's era. THAT OLD TYPE OF LOVE 5
  • 6. INTROCUT SCENE This story begins with a cut scene (no music). A couple walks out from a building late at night into the street. Before they step onto the side walk, paparazzi cameras begin flashing. Phrases like “ten look over here” and “yo over here” are being shouted to get tens attention. On the flip side, the paparazzi are also calling on his girl. “Hey beautiful over here!” Implying they are both famous. 6
  • 7. INTROCUT SCENE They get into the car (dark and black) and you can still hear the muffled shouting outside the doors. She looks at him and asks, “are you coming over tonight?” and he responds with “Nah, bæ I’ve gotta go record at the studio.” 7
  • 8. For the speaking intro of this song, we cut to Ten in the studio rapping into a mic (silently). His girl sits onto the couch in slow motion with a flip phone making a call. It cuts again to see Tens phone ringing and he doesn’t see it because he’s still recording. She leaves the voicemail and he keeps recording. 0:00-0:21 8
  • 9. Throughout the next 20 seconds of the song, their ups and downs as a couple will be portrayed by using an angsty R & B style framing and choreo. For one scene we will split the wall into one side white background and one side blue graffiti. On Ten’s side he will be dressed in white in front of the blue background. She will be dressed in blue in front of the white background. (this will reference mario’s -let me love you) 0:21-00:55 9
  • 10. MIDSONGCUTSCENE 00:56 She is in the nail/hair salon getting her nails filed and she says, “and then he didn’t wanna come over.” The girls gasp dramatically and shake their heads. He will send her flowers and the girls in the salon will crowd her to read the note attached that says “I love you, dinner tonight?” and the girls gas her up and squeal and she smiles. The beat drops and the scene is over. 10
  • 11. Throughout the rest of the video, TEN raps to his girl. We cut to some shots of him in the studio rapping in mic or to camera. Shots of him rapping in a bathroom mirror. Everything is brighter, more colorful, joyful. He’s hugging her from behind while shes putting on lipstick in the same mirror on- “I know you tryna watch your figure, but I’m tryna blow your belly” Shots of him rapping in front of the paparazzi with cameras flashing. It’ll alternate between those 3 sets. Utilizing flirty more romantic body language. 00:56-1:40 11
  • 14. 14
  • 15. From the iconic baggy tee shirts and long denim shorts and baggy jeans- looks similar to those worn by Mario with the baggy white jeans. ICONIC OUTFITS Most iconic, the bathroom scene from All Falls Down by Kanye West has a unique filming style that will be somewhat replicated with different scenery. Another iconic shot from this music video features Kanye’s reflection being filmed in the window of a car. The dancing mirror scene from Let me love you by Mario is also iconic to be incorporated. ICONIC CAMERA SHOTS Larger diamond earring studs as worn by many R&B artists at the time. Large chains with large pendants like worn by Jay-Z, as well as Bow Wow in different videos. 2000'S JEWELRY Let me love you (Bow Wow) couple- reenactment in opening of music video. Couple from Love & basketball incorporated within different scenes. ICONIC COUPLES 2000'S ERA EASTER EGGS 15
  • 18. 18
  • 21. 21
  • 23. 23
  • 24. 24
  • 26. GABRIELLEBARTON Gabrielle led in crafting the storyline and narrative for this music video, infusing it with the distinct style of the 2000’s and the aesthetic of a love story. She showed her creative skills by combining elements from that time and from iconic music videos with a heartfelt story, making sure every part of it would touch his audience. Along with the concept of the story, she created the catchline and color schemes to evoke the proper emotions from his audience. 25
  • 27. HANNAHHOWARD Hannah was responsible for conceptualizing and writing the treatment sections that focused on memorable moments from the 2000s, such as famous couples, iconic jewelry, and trendy outfits. She dedicated time to researching the target market and demographic for this video as well as crafting a visual representation to illustrate this information. Furthermore, she assisted with locating images for various portions of the treatment and editing/designing the slides. As an event manager who has worked with worldwide stars and planned events for nationally acclaimed corporations she has loved branching out into new areas of the industry 26
  • 28. GABRIELAMILETTI Miletti has been a Production Coordinator an a Production Assitant for music videos. She was a Creative Producer for this particular one and also took charge of the wardrobe and overall aesthetic, contributing significantly to the distinctive charms of this work. Her deep enthusiasm for this genre of music played a vital role in the team’s ability to identify iconic couples from the era featured in the treatment of the video. Her creative touch elevated the idea, ensuring that the visual narrative resonates deeply with the audience. Miletti’s attention to detail and great eye for fashion played a crucial role in capturing the essence of the 2000’s era. 27
  • 29. JAIMECLARK Jaime is eager to gain experience in the industry so she can manage artists and become a touring manager. Jaime was responsible for selecting fonts, conducting client research, and overseeing project management. She gathered background information about the artist to grasp a deeper understanding of him and his style. Overall, Jaime guaranteed the group made substantial progress in order to meet deadlines with high quality work. 28
  • 30. 45 CELEB COUPLES YOU WERE OBSESSED WITH IN THE 2000S. COSMOPOLITAN. (2022, JUNE 2). HTTPS://WWW.COSMOPOLITAN.COM/ENTERTAINMENT/CELEBS/G5790/CELEB-COUPLES-WHO-DEFINED-THE-2000S/?SLIDE=39 BLUE+GRAFITTI IMAGES – BROWSE 114,886 STOCK PHOTOS, VECTORS, AND VIDEO. ADOBE STOCK. (N.D.-A). HTTPS://STOCK.ADOBE.COM/SEARCH/IMAGES? FILTERS%5BCONTENT_TYPE%3APHOTO%5D=1&FILTERS%5BFETCH_EXCLUDED_ASSETS%5D=1&FILTERS%5BINCLUDE_STOCK_ENTERPRISE%5D=1&FILTERS%5BCONTENT_TYPE%3AIMAGE%5D=1&FILTERS%5BCONTENT_TYPE%3AILLUSTRATION% 5D=1&FILTERS%5BCONTENT_TYPE%3AZIP_VECTOR%5D=1&ORDER=RELEVANCE&SAFE_SEARCH=1&LIMIT=100&SEARCH_PAGE=1&SEARCH_TYPE=USERTYPED&ACP=&ACO=BLUE%2BGRAFITTI&K=BLUE%2BGRAFITTI&GET_FACETS=0&ASSET_ID=24 622077 BOWSER, E. (2019, JANUARY 18). THE 100 BEST R&B SONGS OF THE 2000S, PRESENTED BY THE SOUL IN STEREO CYPHER. SOUL IN STEREO. HTTP://WWW.SOULINSTEREO.COM/2019/01/THE-100-BEST-RB-SONGS-OF-THE-2000S-PRESENTED-BY-THE- SOUL-IN-STEREO-CYPHER.HTML FTL-RADIO. (2020, SEPTEMBER 24). FOR THE CULTURE. TUMBLR. HTTPS://FTL-RADIO.TUMBLR.COM/POST/630099753053650944/FTL-RADIO-STAY HIPHOPRAPR&B: HIP HOP CLASSICS, HIP HOP, HIP HOP CULTURE. PINTEREST. (2019, APRIL 24). HTTPS://WWW.PINTEREST.COM/PIN/HIPHOPRAPRB--859554278860925707/ GITNUX, A. (2023, SEPTEMBER 5). THE MOST SURPRISING HIP HOP LISTENERS STATISTICS AND TRENDS IN 2023 • GITNUX. GITNUX. HTTPS://BLOG.GITNUX.COM/HIP-HOP-LISTENERS-STATISTICS/ PETER SUSICPETER’S CHILDHOOD INTEREST IN AUDIO HAS GROWN INTO A FULL-BLOWN QUEST TO FIND THE BEST HEADPHONES.HE’S GOT MANY YEARS OF EDITOR EXPERIENCE TRYING OUT NUMEROUS AUDIOPHILE AND CONSUMER HEADPHONES.HIS WORDS: “AFTER MANY YEARS. (2023, FEBRUARY 22). 48 RAP & HIP-HOP STATISTICS 2023: LISTENERS, DEMOGRAPHICS, INDUSTRY. HEADPHONESADDICT. HTTPS://HEADPHONESADDICT.COM/RAP-AND-HIP-HOP-STATISTICS/ RBR-TVBR, BY, RBR-TVBRHTTP://WWW.RBR.COMRBR+TVBR HAS BEEN REPORTING ON THE BUSINESS OF BROADCASTING FOR NEARLY THREE DECADES. BEHOLDEN TO NO ONE, RBR-TVBR, & RBR+TVBR HAS BEEN REPORTING ON THE BUSINESS OF BROADCASTING FOR NEARLY THREE DECADES. BEHOLDEN TO NO ONE. (2016, DECEMBER 14). HIP-HOP, CONSUMERS AND RETAIL. RADIO & TELEVISION BUSINESS REPORT. HTTPS://RBR.COM/HIP-HOP-CONSUMERS-AND- RETAIL/#:~:TEXT=PART%20ONE%3A%20THE%20HIP%2DHOP%20AUDIENCE&TEXT=ALMOST%20TWO%20THIRDS%20OF%20THE,OVER%20THE%20AGE%20OF%2065. TARGETING. A DIGITAL PORTFOLIO FOR EVERYONE. (N.D.). HTTPS://WWW.BULBAPP.COM/U/TARGETING IMDB.COM. (2000, APRIL 21). LOVE & BASKETBALL. IMDB. HTTPS://WWW.IMDB.COM/TITLE/TT0199725/ JACKSON, V. (2021, AUGUST 21). 18 COUPLES FROM THE EARLY ’00S WHO WILL MAKE YOU BELIEVE IN LOVE AGAIN. BUZZFEED. HTTPS://WWW.BUZZFEED.COM/VANNESSAJACKSON/COUPLES-THAT-RULED-THE-EARLY-00S LIAM FLYNN( HEAD EDITOR & WRITER )AS THE HEAD EDITOR AND WRITER AT MUSIC GROTTO. (2023, JANUARY 27). 33 BEST 2000S RAPPERS (2000S HIP HOP ARTISTS). MUSIC GROTTO. HTTPS://WWW.MUSICGROTTO.COM/2000S-RAPPERS/ REFERENCES 29
  • 31. REFERENCES MISTRY, A., & MISTRY, A. (2014, OCTOBER 22). WHY AREN’T THERE MORE MOVIES LIKE LOVE & BASKETBALL? VULTURE. HTTPS://WWW.VULTURE.COM/2014/10/LOVE-AND-BASKETBALL-APPRECIATION.HTML OLDLOVES. (2014, AUGUST 17). OLD LOVES. TUMBLR. HTTPS://OLDLOVES.TUMBLR.COM/POST/95023065831/TUPAC-SHAKUR-KIDADA-JONES-1996-THE-COUPLE-WERE PIN ON CELEBRITY STYLE. PINTEREST. (2016, JULY 21). HTTPS://WWW.PINTEREST.COM/PIN/188658671869860190/ RED+GRAFITTI IMAGES – BROWSE 98,830 STOCK PHOTOS, VECTORS, AND VIDEO. ADOBE STOCK. (N.D.-B). HTTPS://STOCK.ADOBE.COM/SEARCH/IMAGES? FILTERS%5BCONTENT_TYPE%3APHOTO%5D=1&FILTERS%5BFETCH_EXCLUDED_ASSETS%5D=1&FILTERS%5BINCLUDE_STOCK_ENTERPRISE%5D=1&FILTERS%5BCONTENT_TYPE%3AIMAGE%5D=1&FILTE RS%5BCONTENT_TYPE%3AILLUSTRATION%5D=1&FILTERS%5BCONTENT_TYPE%3AZIP_VECTOR%5D=1&ORDER=RELEVANCE&SAFE_SEARCH=1&LIMIT=100&SEARCH_PAGE=1&SEARCH_TYPE=USERTYPED &ACP=&ACO=RED%2BGRAFITTI&K=RED%2BGRAFITTI&GET_FACETS=0&ASSET_ID=448019450 ROSENBAUM, C. (2015, OCTOBER 15). HOW THE FAST TIMES OF THE PAPARAZZI CAME TO A SCREECHING HALT. BUZZFEED NEWS. HTTPS://WWW.BUZZFEEDNEWS.COM/ARTICLE/CLAUDIAROSENBAUM/DOWNFALL-OF-THE-PAPARAZZI YOUTUBE. (2009A, OCTOBER 5). NELLY - DILEMMA (OFFICIAL MUSIC VIDEO) FT. KELLY ROWLAND. YOUTUBE. HTTPS://WWW.YOUTUBE.COM/WATCH? V=8WYHDFJDPDC&LIST=PL4XQRMQ2GXAMHODZ9KAJ5PC4SKTADFOYC YOUTUBE. (2009B, OCTOBER 25). BOW WOW - LET ME HOLD YOU (VIDEO VERSION) FT. OMARION. YOUTUBE. HTTPS://WWW.YOUTUBE.COM/WATCH?V=CX2ACZ35XWY YOUTUBE. (2009C, DECEMBER 24). KANYE WEST - ALL FALLS DOWN FT. SYLEENA JOHNSON. YOUTUBE. HTTPS://WWW.YOUTUBE.COM/WATCH?V=8KYWDHB_QEI YOUTUBE. (2014, FEBRUARY 26). MARIO - LET ME LOVE YOU (OFFICIAL VIDEO). YOUTUBE. HTTPS://WWW.YOUTUBE.COM/WATCH?V=H64QG4USRGI 30