Music video treatment for song Who Da Star by 10Percent

1. WHO DA
STAR
“THAT OLD TYPE OF LOVE”
10PERCENT
TREATMENTBY:VIBEPRODUCTIONS

2. CONCEPT
This video will take you through a journey of the ups and downs of
love. It shows how the ‘old kinda love’ is a real kinda love. We
utilize colors, sets, body language, and more to properly execute a
story from the 2000's era.
THE OLD TYPE OF LOVE

3. INTROCUT SCENE
This story begins with a cut scene (no music). A
couple walks out from a building late at night into
the street. Before they step onto the side walk,
paparazzi cameras begin flashing. Phrases like
“ten look over here” and “yo over here” are being
shouted to get tens attention. On the flip side, the
paparazzi are also calling on his girl. “Hey beautiful
over here!” Implying they are both famous. They
get into the car (dark and black) and you can still
hear the muffled shouting outside the doors. She
looks at him and asks, “are you coming over
tonight?” and he responds with “Nah, bæ I’ve gotta
go record at the studio.”

4. For the speaking intro of this song, we cut to Ten in the studio rapping into
a mic (silently). His girl sits onto the couch in slow motion with a flip phone
making a call. It cuts again to see Tens phone ringing and he doesn’t see it
because he’s still recording. She leaves the voicemail and he keeps
recording.
0:00-0:21

5. Throughout the next 20 seconds of
the song, their ups and downs as a
couple will be portrayed by using an
angsty R & B style framing and
choreo. For one scene we will split
the wall into one side white
background and one side blue
graffiti. On Ten’s side he will be
dressed in white in front of the blue
background. She will be dressed in
blue in front of the white background.
(this will reference mario’s -let me
love you)
0:21-00:55

6. MIDSONGCUTSCENE
00:56
She is in the nail/hair salon getting her
nails filed and she says, “and then he
didn’t wanna come over.” The girls gasp
dramatically and shake their heads. He will
send her flowers and the girls in the salon
will crowd her to read the note attached
that says “I love you, dinner tonight?” and
the girls gas her up and squeal and she
smiles. The beat drops and the scene is
over.

7. Throughout the rest of the video, TEN
raps to his girl. We cut to some shots
of him in the studio rapping in mic or
to camera. Shots of him rapping in a
bathroom mirror. Everything is
brighter, more colorful, joyful. He’s
hugging her from behind while shes
putting on lipstick in the same mirror
on- “I know you tryna watch your
figure, but I’m tryna blow your belly”
Shots of him rapping in front of the
paparazzi with cameras flashing. It’ll
alternate between those 3 sets.
Utilizing flirty more romantic body
language.
00:56-1:40

8. WARDROBE

9. WARDROBE

11. From the iconic baggy tee shirts and long denim shorts and baggy jeans- looks similar to
those worn by Mario with the baggy white jeans.
ICONIC OUTFITS
Most iconic, the bathroom scene from All Falls Down by Kanye West has a unique filming
style that will be somewhat replicated with different scenery.
Another iconic shot from this music video features Kanye’s reflection being filmed in the
window of a car. The dancing mirror scene from Let me love you by Mario is also iconic to
be incorporated.
ICONIC CAMERA SHOTS
Larger diamond earring studs as worn by many R&B artists at the time.
Large chains with large pendants like worn by Jay-Z, as well as Bow Wow in different
videos.
2000'S JEWELRY
Let me love you (Bow Wow) couple- reenactment in opening of music video.
Couple from Love & basketball incorporated within different scenes.
ICONIC COUPLES
2000'S
ERA
EASTER
EGGS

13. DIFFERENTIATINGFACTOR
We are going to utilize color schemes to represent moods and
feelings between the couple. The beginning color scheme is filled
with earth tones and blacks to represent neutrality, calmness,
and a natural connection. When shes upset, we utilize blues and
whites. We want to create a separation visually with sad, dull
tones. After he apologizes and promises to make time for her no
matter how busy he is, we go all out and bright. Theres more
physical connection, and pops of color. We see a home instead of
public spaces.

14. THANKYOU
GABRIELLE BARTON, GABRIELA MILETTI, HANNAH HOWARD, JAIME CLARK

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