Fashion Styling Portfolio

1. FASHION STYLIST

2. CONTENTS
Introduction……………………………………………………………………… 3
Styling Tips……………………………………………………………………… 4
Visual Merchandising………………………………………………… 10

3. INTRODUCTION
3
Gabriela Alejandra Bruno is a visionary fashion
merchandiser. As a child, her passion began when she used
to watch her older sister combine clothing, colors,
styles, shoes and makeup. Bruno developed a taste for
everything fashion. As she grew up, she began watching
television shows, reading magazines, following her
favorite artists and her vision was mostly focused on the
way they dressed and how they projected themselves
through fashion. Bruno’s mother encouraged her by telling
her that she had the ability to combine garments of
different styles, colors and accessories in a manner that
set her apart from others. Bruno was never monochromatic
and her choice of apparel attracted the attention of
other people. Her friends at school treated her as a
fashion consultant. They would ask for her opinion on
different looks for events. At 16, she studied modeling
in her native, Puerto Rico. She learned about image
projection, posture, social poise, makeup, hair, which in
turn, became her fascination. She began to have interest
in East Asian music and fell in love with their sense of
fashion. Her passion is innate. Bruno’s dreams are to
travel to other countries, delight in their culture and
apply her skills and creativity in the field of fashion.
Bruno is a personal stylist that enjoys working with an
array of people. With passion a pursuit, Bruno will share
her innate abilities of fashion with the world.

4. FASHION STYLING
TIPS
4

5. Professional Looks
 Neutral tone clothing
 Sophisticated
 Knee length skirt
 Pantsuits
 Comfortable shoes

6. Professional Looks
 Neutral tone clothing
 Business-casual
 Appropriate dress length
 Pantsuits
 Simple

7. Street Shopping
Make shopping a positive experience with some
stylish clothes. Take an upbeat friend with you and look
cute in this type of styles while looking for new
garments. And remember your #1 must have: a nice stylish
bag or purse to have your credit card and cash secure or
just to bring all pieces of your wardrobe together.

8. Night Out
“A girl should be two things: classy and fabulous.” – Coco
Channel
From looking stunning for a date to a typical girl’s
night out, these styles will leave any guy asking for you.
Black is back, so wear it, and add some color that pops
and gives your wardrobe a playful but classy look. Do not
forget to wear your jewelry and some nice heels or
platforms.

9. Airport Fashion
Who says that to catch a flight you cannot be
fashionable? By wearing this type of styles you will be
comfortable and still look amazing. Remember to bring
your passport, some magazines, a camera, some candy,
and enjoy every city you land in while looking
trendsetting.

10. VISUAL
MERCHANDISING
10

11. TREND FORCAST

12. THE LOOK
Dior Hommes
Antonio Marras
Mami
Viktor & Rolf

13. CUSTOMER PROFILE
“The Young Professional”
Demographic Profile:
 Men ages 25-40
 90% college educated
 Live in large cities
 Majority live on their own
 85% single;15% married
 Average household income = $50k
 Occupations include: students and
professional jobs
 All ethnicities
Psychographic Profile:
 Wants to stay in the latest trend
 Active lifestyle – gym, nightclubs,
shopping, parties, etc.
 Quality and label are important
 Responsible, outgoing, professional
and social personalities
 Might work in the fashion industry.

14. WINDOW
 Fall/Winter 15
 Theme: “Paparazzi’s Most Wanted”
 Preparation Time: 5 days

15. SOURCES
http://www.wgsn.com.ai.libproxy.edmc.edu/home/
http://www.polyvore.com/