This is a project that I completed for Portfolio during my time at Full Sail University.

1. PERSONAL BRAND EXPLORATION
GABRIEL I GOMEZ
PROJECT & PORTFOLIO 1 1/10/21

2. HELLO, MY NAME IS GABRIEL GOMEZ AND I WAS BORN
IN THE ARIZONA BORDER TOWN NAMED NOGALES.
SOON AFTER THAT I WAS BLOWN INTO A BIGGER CITY
NAMED TUCSON. MY CORE VALUES INCLUDE BEING
HONEST, BELIEVING IN YOURSELF and helping the
people around you. The culture I grew up with
was a tight knit community helping each other
out to succeed and grow together, but
eventually I saw the evil within the city where it
a dog eat dog world we live in. That’s why its
important for me to stay true to my values and
understand we need to stay together to build
something great. My professional history
represents working with local artists to help
them be better than they were yesterday,
either it was with recording, marketing or just
connecting them with people to guide them.
IDENITY

3. Potential Job Titles:
Talent Agents, Talent Representative,
Booking Agent.
Creator Brand Archetype:
The
fi
eld that I choose to work within was
being a manager for artists. How I go about
my work is different than other because I see
thing through the cracks of the industry and
my job is to make it shine. But I wanna do it
right and not culturally appropriate it by
really understanding what makes it tick and
why people need it. I am a creative person
and live and breathe music, so it’s easy for me
to understand and talk to an artist with care
and clearly see their goals.
Profession - Managing Artists for the music industry

4. Demographics:
The average Age of these hiring managers
are 40-45, With the most commonly race/
ethnicity is white, Married, college educated
and in major cities.
Psychographic:
Enjoys listening to music, Creative,Enjoys
nature and easy living, Adheres to an artistic
lifestyle.Usually they enjoy being on the
forefront of technology and culture.
Ideal Audience Members:
Gabi Kochlani(A&R Senior Director)(UMC),
Jordana Golub(Recruiting Manager)(UMC),
Jessica Muncy(Lead Talent Sourcer) (UMC)
Target Audience - Recruiters & Hiring Managers at Music
Labels, Warner Music Group, Universal Music Group, Sony

5. Short Term:
My goal is land an entry position at Universal Music Group as
an A&R Assistant. I would email at least 20 Emails and calls to
employees/Hiring managers within the company by 2022.
MidTerm:
Lead a successful Team of artists to achieve a viral hit or meet/
exceed their goals to be well-known within the industry. Have
some placements in the industry by 2026 to establish myself as
a serious manager.
LongTerm:
My longterm goal is invest in myself and establish a music
label for the underprivileged/and artists that I believe in that
don’t quite have the help they need to achieve their dreams/
realize their dreams. I would have a physical space where any
artist can come in and be better than they were when they
came in. Mentally, physically or artistically. I want to achieve
this goal by learning all I can in the industry and invest my
money by 2030.
Career Goals

6. Skills Analysis - Current Proficiency
HARD
SOFT
0 15 30 45 60
Excel Accounting
Adobe Creative Suite
Presentation Skills
Reading Comprehension

7. Skills Analysis In Trade
HARD
SOFT
0 15 30 45 60
Speaking
Active Listening
Accounting Software
Graphic & Photo Design

8. PROMISE
I want to help people labels and artists realize their full potential to the industry to put forward their values and assets to
good use that they would never think of. While inspiring other people to do the same and grow communities around you.

9. Work Experience :
7 Years working in kitchens at
fi
ne dining
restaurants.
4 Years working in fast paced
environments.
6 years working with artists and producing
music.
Awards:
AP Computer science certi
fi
cate
Education:
Content Marketing, Music business, B.S
Full Sail University(EXP. 2022)
Skills Analysis

10. Education:
Current Student Enrolled in the Music Business
program Full Sail University (B.S)
Leadership Experience:
Project leader in Engineering Club at Canyon Del Oro,
Head of a group of a local creative collective called KILT.
Skills and Pro
fi
ciencies:
Excel Pro
fi
ciency, Public Speaking, Communication,
Adaptability, Branding and marketing, Recording
Engineering , Production, positive mindset.
Overall Online Presence:
Less thank 30 Connections and Minimal Online
presence. Professional banner and pro
fi
le pictures. No
articled published but very active on social media
pushing my brand.
Competition - Gabriel Gomez vs Nicole Cash
Education:
Current Student Enrolled in the Music Business
program Full Sail University (B.S)
Leadership Experience:ß
(None posted)
Skills and Pro
fi
ciencies:
Recording Engineering, MicroSoft Of
fi
ce,
Positive Work environment, Pro Tools, Positive
work Environment, Self-Discipline.
Overall Online Presence:
Over 350+ Connections on LinkedIn, Very active
on Social Media, Personal Website, 400
Followers.

11. Education:
Current Student Enrolled in the Music Business
program at Full Sail University (B.S)
Leadership Experience:
Project leader in Engineering Club at Canyon Del Oro,
Head of a group of a local creative collective called KILT.
Skills and Pro
fi
ciencies:
Excel Pro
fi
ciency, Public Speaking, Communication,
Adaptability, Branding and marketing, A positive
mindset.
Overall Online Presence:
Less thank 30 Connections and Minimal Online
presence. Professional banner and pro
fi
le pictures. No
articled published but very active on social media
pushing my brand.
Competition - Gabriel Gomez vs Darius Woods
Education:
Student Graduated in the Music Business program Full
Sail University (B.S)
Leadership Experience:
Team Lead in Audio Engineering Assistance, Managed
artist-producer sessions, Creative director.
Skills and Pro
fi
ciencies:
Marketing Strategy, Social Media Marketing,Streaming
Median Creative Strategy ,
Music Industry , Research,
Curating, Creative Director, Content Management,
Content Marketing, Event Planning, Marketing , Event
Management
Overall Online Presence:
More than 230+ Connections on LinkedIn,Banner image
customized and Detailed summaries and personal URL.

12. Living through the old ways but
looking ahead at the new
frontier we live in our day to day.
I see the cracks in the industry
that people ignore and use that
as my advantage. If I don’t know
how to do something there’s
nothing that can stop me from
learning how to do it top the
best of my ability and helping
everyone grow around me.
Brand Position

13. Industry Events & Organizations:
• SXSW in Austin,Texas 2022
• Diaspora Return Summit - New York 2023
• Cocktails and Connections at The Forum, 2021-
Phoenix, AZ
Digital Marketing:
• Primary Content - Working with artists in
studios making art and introducing them to
something that take them out of there
comfort zone.
• Primary tools - Connections made within the
industry. IG & Twitter. Networking with
industry heads at events.
Website:
• Music website to schedule appointments,
quotes, Networking needs, Promo and my pro
folio work of other artists, etc.
Networking & Marketing

14. PROFESSIONAL DEVELOPMENT
Formal Education - Canyon Del Oro, Full Sail
University(EXP.2022)
Technical Skills - Set up a Hub-spot CRM to learn
Customer relationship management CRM software.
Learn how to setup a professional looking website
for my clients.
Soft Skills - Writing Formal letter and Contracts,
Being comfortable presenting to anyone at
anytime. Negotiation and Speaking.
Mentor - Seeking a Senior-level marketing/A&R
agent that has at least 25 years in the industry to
guide me. A creative person that understands the
industry and the ever-changing landscape of today.

15. ELEVATOR PITCH
You know how the industry has bubbles of trend
that Burst unexpectedly due to amazing artists we
never notice the
fi
rst time around unless they are
out directly in our face. Well, there’s a reason why
we never
fi
nd those artists till it too late and every
label in the industry it hunting them down like a
lion is hunting their prey. It's because the industry
is not meant for the indie guys in the garage
waiting for them to be discovered but it meant for
the ring stars chasing the dream of yesterday. My
job is
fi
nding the hidden gems that we go
mindlessly go over. Im here to digest and really
understand them and their communities that
support them. History repeats itself to let me be
there when the clock strikes on to the future of the
music landscape.

16. REFERENCES -
Cocktails and Connections at The Forum. (n.d.). Retrieved January 13, 2021, from https://www.eventbrite.com/e/cocktails-and-connections-at-the-
forum-tickets-127249345217?aff=ebdssbdestsearch
Summary Report for: 13-1011.00 - Agents and Business Managers of Artists, Performers, and Athletes. (n.d.). Retrieved January 13, 2021, from https://
www.onetonline.org/link/summary/13-1011.00
(n.d.). Retrieved January 13, 2021, from https://www.google.com/search?
client=safari&rls=en&sxsrf=ALeKk02E4hT7ZmwjhRlH9h3WttWY4I1R7Q%3A1610497608195&ei=SD7-X_GkC-
q_0PEPrKiJuAQ&q=music%2BA%26R%2Bjobs&oq=music%2BA%26R%2Bjobs&gs_lcp=CgZwc3ktYWIQAzIFCAAQyQMyAggAMgIIADICCAAyBggAEB
YQHjIGCAAQFhAeMgYIABAWEB4yBggAEBYQHjIGCAAQFhAeMgYIABAWEB46BAgAEEc6BAgAEEM6BwgAEBQQhwJQnAdYkwxgoA1oAHACeACA
AXWIAY4EkgEDMS40mAEAoAEBqgEHZ3dzLXdpesgBCMABAQ&sclient=psy-
ab&uact=5&ibp=htl%3Bjobs&sa=X&ved=2ahUKEwjXj4WQ05fuAhXCN30KHZNuDXAQkd0GMAB6BAgcEAE#fpstate=tldetail&htivrt=jobs&htiq=music
+A%26R+jobs&htidocid=bCzetcurrKJcEU_2AAAAAA%3D%3D
The Future From Scratch: Register for SXSW Online 2021. (2021, January 08). Retrieved January 13, 2021, from https://www.sxsw.com/news/2021/register-
for-sxsw-online-2021/
Woods, D. (n.d.). Linking Pro
fi
le - Darian Woods. Retrieved from https://www.linkedin.com/in/dwoods0831/
Cash, N. (n.d.). LinkedIn - Nicole Cash. Retrieved January 13`, 2021, from https://www.linkedin.com/in/nicole-cash-1b0569169/