Developed for Student of Ola-Oluwa Group of School,Iju

1. OLA-OLUWA
GROUP OF SCHOOLS
IJU-AKURE NORTH ONDO STATE.
SEMINAR/WORKSHOP
DELIVERED BY
Mr. Olayode
Adebola
Director

2. SCHOOL MARKETING
THE EDUCATIONAL SYSTEM-GENERAL
Many players, continues new entrants
Rivalry
Many entrepreneurs rather than
educationist
High debt profile from parents

4. SCHOOL
&
MARKETING

5. What is
School?

6. What is school?
According to Oxford Advance
learner’s dictionary school is a
place where people go to learn a
particular subject or skill. But for
the purpose of this seminar I
defined school as a gateway to
destiny.

8. What is marketing?
The oxford learner’s dictionary
define marketing as the activity
of presenting, advertising and
selling a company’s produce in
the best possible way.

9.  But for the purpose of this
seminar I will define marketing
as a way of understanding and
satisfying the customer. Once
you understand your target
market’s basic drives, you can go
about satisfying their needs
wants.

11. Who is a
Marketer?

12. No one wants to be I guess.
Gateman
Security man
Receptionist

13. Admission officer
Bursar
Caterers
Matron/Nurse

14. Cleaners
ICT Personnel
Teachers
School owner
Board of Governors
The list can go on and on

15. A MARKETING ORIENTATION
OCCURS WHEN EVERYONE
IN THE ORGANISATION OF
TEAM IS CONSTANTLY
AWARE OF

16. Who the “customers”
are
What the “customers”
want/need

17. How the school can satisfy
those needs better than it’s
rivals.
How those needs can be
satisfied in a way that will
ensure that the relationship is
maintained profitably.

18. (1)
Who the “customers” are
Parents are the fulcrum
around which your business
(should) revolves.
They are the reason for the
existence of your business.
Parents are our customers

19. They make your pay day
possible
Marketing emphasizes
the kingship of the
customer (parents).

20. (2)
UNDERSTANDING THESE NEEDS PLAY A
MAJOR ROLE IN BUSINESS SUCCESS.
Stated needs:
I need a school
for my child.

21. Unstated needs:
I need a school that will
help me with this job
of parenting. I really
don’t have much time.

22. Wait a moment, I
need a school for my
child that will tell
people that “ I have
arrived” even without
saying anything.
Secret needs:

23. “ I have a big ego and
I need a school that
will know a big man
is in their midst”.

24. (3)
HOW THE SCHOOL CAN SATISFY
THOSE NEEDS BETTER THAN IT’S
RIVALS
This is where
your BRAND
come in.

25. OUR VISION (OLD)
The school vision is an interplay
academic excellence, sound
moral instruction and
beneficial co-curricular
activities which assure success
built on HARD work dedication
and professionalism.

26. A BRAND IS THE SUM OF ALL FEELING THOUGHTS AND
RECOGNITIONS – POSITIVE AND NEGATIVE ABOUT A
COMPANY, A PRODUCT OR SERVICE. STEVE MCNAMERA
Your brand is your logo, what you
stand for what different you from
other, your vision.
Coming down home what is our
brand as Ola-Oluwa Group of
Schools?
What do we stand for?

27. OUR MISSION
To evolve culture of
excellence in learning and
provide a solid foundation
for each child to build upon
and meet the future
challenges

28. OUR VISION (NEW)
To be a high “international
standard” Secondary
education institute of
academic excellence and
discipline which will raise
leaders who will take over in
all works of life.

29. OUR MISSION
 “to make a difference” in the
provision of leaders in every
aspects of Nigeria societies
and world communities at
large.

30. SUCCESS OF MARKETING PLAN
Commitment
Developing
a marketing
orientation
in your team
Ability to
successfully asses
their needs
understand their
expectations and
provide a solution

31. Financial
Human resource
Management