MJ Gorgeous Makeup & Academy in Bengaluru provides makeup courses and services with a focus on inner growth and well-being to reflect one's personality. Founder MJ Shekhar left her corporate job to pursue her passion for makeup and creativity full-time. In addition to makeup training, the all-women academy offers counseling services to help women with life's challenges. The academy sees increasing demand for grooming courses as people recognize the importance of appearance for confidence and career success. MJ Gorgeous aims to financially empower its students by ensuring they become successful makeup professionals.

1. NOWLEDGEREVIEW
Education. Innovation. Success
TM
VOL
-
01
|
2021
|
ISSUE
-
01
GORGEOUS MAKEUP
& ACADEMY
MJ
MJSHEKHAR
FOUNDER & SR. MAKEUP ARTIST
www.
t
heknowledgereview.com
Best Makeup Academy in Bengaluru

4. EDITOR’S
NOTE
Etiquettes, attitude and the overall manner in
which one conducts oneself go a long way
in attracting acceptance in the specific
environment where one is placed. It could be on the
personal or professional front or even on the social
front. So is appropriate dressing an integral part of
one’s personality in the given setting.
Grooming is a continuous effort to be better each
day. Presenting a better version of yourself always
adds to your self-esteem. And by better version,
we mean both internal and external.
Appearance is the first thing that one notices about
you and then the mannerisms. Both are important
and both complement each other. If you are
GROOM
WELL

5. well-dressed it not only increases your
self-confidence but also impresses and attracts
other people. However, if you are unable to live up
to your external image once you open your
mouth, the entire effort of grooming goes vain.
Hence, along with appropriate grooming, good
communication skills, confidence and knowledge
are equally important.
At the workplace, proper grooming and a
professional appearance are important to
gain respect. It is not necessary to wear designer
or branded clothes, but one can definitely be
presentable and dress for the occasion.
Appearance communicates to people if you are
neat, organised and ready for the role. The way
you look and carry yourself creates an impression
on the people you work with and for. People’s
perception about your worthiness and intelligence
depends upon your appearance. Proper dressing
teamed with appropriate behaviour and
knowledge are sure shot mantras for success. First
impression may not always be the last impression
otherwise, but it definitely is on the professional
front – right from the day of your interview till the
day of your retirement.
While some people have it in them
naturally - mannerisms, etiquettes, attitude and
dressing, the others need not worry as there are
many professional groomers who render the
necessary training to polish or perfect one in their
natural or professional environment.
Realising the need to be well-groomed from
within and from the exterior, we at The Knowledge
Review, explored some grooming institutes across
the country that are providing commendable
services and churning out the best from their
students.
Read on to get an insight on how and why
grooming matters. T R
Sumita Sarkar
sumita@theknowledgereview.com

6. ARTICLE
CoVER Story
MJ Gorgeous
Makeup & Academy
Gurukul of Grooming
C o n t e n t s
10
Workwise
Why personal grooming
matters in the workplace
22

7. AIUTO
Customising Grooming
for Professionals
Council of
International
Languages
Grooming Language
Learners for
Lucrative Careers
DezineCareers
Creating Future
Ready Professionals
The Red Fox
Make-up Academy
Transforming Creative
Talents into
Makeup Experts
38
34
18
26
Expert's View
Finding The Right
Direction To Utilize
One's Strengths
Expert Talk
Technology Enhancing Future
Workforce & Economic
Competitiveness
30
Veteran Insights
The Rise Of Innovation
Imperative In Education
20 40
CXO

8. JANUARY, 2021
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11. URL
Name of the Institution Brief
Academics & Beyond academicsandbeyond.in
Catering to the growing needs of career
counseling, personality development, soft skills
and corporate training services
Aiuto Consulting aiutoconsulting.in
Committed to providing world class foreign
language training to create new age
professionals in the eld of language
Cherag’s Magical
Makeovers Pvt Ltd
magicalmakeovers.in
Providing hands-on training for celebrity kind
of make-up and placing students with cosmetic
giants or helping them start their business
Council of International
Languages & IELTS
Training
council-of-international-
languages.ueniweb.com
Providing tailored courses to strengthen basic
and advamced language skills that could boost
the career prospects of the learner
Dezinecareers dezinecareers.com
Training students and professionals to
embrace new technologies and career
challenges for future jobs
Javed Ali Hair Academy javedalihairacademy.
advertroindia.co.in
MJ Gorgeous Studio mjgorgeous.com
Parveen Gandhi
Image Gurrus
parveengandhi.com
Minévia Spa &
Beauty Academy
mineviaspa.ca
Nurturing talents to provide the best make-up
artists and hair stylists in the city through
personalised training
Providing certied courses in spa and beauty
that is recognized and accredited by Revenu
Québec and Esdc Canada
An all-women organisation offering
professional make-up courses
Transforming image by transforming
perspectives and nurturing ideas of innovation
and change
The Red Fox
Makeup Academy theredfox.in
Providing world-class makeup classes at the
most affordable fee to make students
self-dependent through skill-development
T R

12. Founder & Sr. Makeup Artist
MJ Shekhar

13. MJ
GORGEOUS MAKEUP
& ACADEMY
MJ
C o V E R S t o r y
Best Makeup Academy in Bengaluru
T R

14. G
rooming appropriately
speaks volumes about
one’s personality than just
making one look good. It creates a
lasting impression. Grooming, just
like beauty, is not skin deep. MJ
Gorgeous Makeup & Academy at
Bannerghatta Road, Bengaluru not
just emphasises on looking
presentable and impressionable but
also on the inner growth and
well-being in order to reflect one’s
original personality. Its Founder and
Sr. Makeup Artist, MJ Shekhar not
only focuses on grooming for the
clients and students but also
establishes an emotional
connect with them. She and
her strong team of
women power also
provide counselling
for various ups
and downs in
a women’s
life.
The
Academy
The idea of
creativity germinated
in us since childhood and
then we got stuck with the
world’s do’s and don’ts. We
thought and convinced ourselves
that we are doing amazingly well but
the reality was we were not happy.
We wanted to do something on our
own with creativity given the first
preference. This is an outcome of
more than 10 years of journey. MJ
Gorgeous Makeup & Academy
has come up with sheer hard work
and we cherish every moment of it.
If you are considering us for your
next event be assured that we are a
team that works very passionately
and puts quality first. Today we are
one of
the top
makeup academies in
Bengaluru delivering makeup
courses and services with
complete satisfaction.
We are a women-led organization,
and we are stronger than ever, we
believe in having an emotional and
spiritual connection with clients and
students. We give our best efforts
to put up a great outcome. Apart
from the makeup services,
education and certification we
provide free counselling sessions
for women to help them sort out
their lives and make everyday count.
Beauty begins from within; you
need to feel beautiful to be
beautiful. Makeup just becomes the
cherry on the cake.
The Beginning
Being the daughter of an IFS officer
and having done my MBA, everyone
around me had a different
expectation. In my time no one
dared to even dream of becoming a
makeup artist. Find a corporate job,
get married and settle down was
what the world around me kept
talking. It was lot of pressure!
I had this tremendous passion
towards makeup and creativity but I
was reading Philip Kotler and
marketing strategies. One day I
decided to quit my corporate job
and pursue my passion full time and
challenge my own status quo. My
parents stood by me and supported
wholeheartedly. I will always thank
them for believing in me. I am in
this industry since 2010 and
now MJ Gorgeous has
become a bigger brand than I
anticipated.
The Driving Force
There is always something or
someone behind one’s success. The
biggest driving force is your own
resolve to succeed and the reason
behind it. My reason was not to earn
money but to gain respect,
intellectual freedom and the feeling
of being independent. However, if it
comes to one person without whom
I would have never achieved what
we are today then it will be definitely
Vibhu Vaibhava who is the
managing partner of MJ Gorgeous
Makeup & Academy He is a family
friend and a mentor. He is the
biggest motivator you can ever
come across.
Importance of Grooming
While we train students to
become professional certified
makeup artists there is another part
of the business which handles
customized personal grooming
which has picked up lot of focus in
the past 2-3 years. Our world is
changing rapidly with social media
where one is judged by the

15. appearances quickly. You have got
to look presentable and clean.
Impacts of Grooming
Be it an interview, board meeting or
a typical social function, everyone
wants to look their best. A
well-groomed person becomes
more approachable and confident.
It is not about being beautiful, which
is a past thing, it is all about how you
can make yourself the best version
of yourself.
Career Prospects
We provide a whole array of
Professional Makeup Artist
certification courses with basic to
advance makeup, hairstyling and
saree draping skills. We do not
recommend picking a short-term
course as a short cut. If you are
interested in grooming yourself and
others professionally, do the entire
certification. While more and more
people are becoming aware of their
looks and presentation, this industry
is on fire and career options are
rocketing high. There is just one
condition to be successful – You
have to be the best!
Rising Demand
The demand for personal grooming
course is increasing every passing
day. From CEOs to managing
directors, housewives, students,
brides and others, grooming
courses are becoming popular to
feel and look more confident.
Increasing Awareness
Of course! Thanks to social media
and globalization, people are more
aware of brands, products and
trends. In US, people spend more
on makeup products
than on medical
expenses. India is
changing and so are
the people. Look
good feel good is the
new mantra!
Importance of
Appropriate
Grooming
We always believed in
holistic approach, to
look beautiful you
must feel beautiful.
This is the reason
why we run free
counselling services
for women. We
discuss and coach
our clients with their
problems, roadblocks
and overall attempt
to put them on a
pedestal where they
feel liberated from
within. We are active
in social media and
NGOs working for
women where we try
to create awareness
on grooming,
hygiene and financial
independence. We
are LGBT friendly
and support
everyone without any
judgement.
Achievements
Our biggest achievements are our
students. Our motive is to ensure
every student who passes out from
our academy becomes financially
stable. We have never believed in
celebrity endorsement or
affiliations. We ride solo and our
biggest inspiration are our clients
and our students. Nonetheless MJ
Gorgeous Makeup and Academy is
one the busiest, most reviewed and
popular academy in South India. We
have students coming here to study
across the country and we just love
them and realize our responsibilities

16. even more. MJ Gorgeous Makeup
and Academy is a brand by itself.
Make Time for Yourself
All good things take time - be it
working out, preparing for exam or
cooking a sumptuous meal.
Grooming should become part of
your life and should not be looked
like a separate entity. I can
guarantee you looking awesome will
never hurt!
Industry During the Lockdown
Lockdown period was new to all of
us. We had absolutely no idea how
the future would unfold. However,
we saw a sudden surge of request
where students wanted to learn new
skills while working from home.
Many wanted to learn a new skill to
support the family while others
started looking at this profession as
a career change. Many requests
came for online classes and many
wanted to come out of their houses
and learn in person. There is nothing
to complain!
Hands-on Training vis-a-vis
Online Classes
We do not take online classes as a
choice since makeup or personal
grooming is more intimate and
interpersonal skill that has to be
learnt in front of the instructor. We
would never recommend online
classes for such courses. We want
to connect with our clients as
humans not as skype bots.
Personal Touch
Our academy treats every student
differently rather than having a
carpet approach. We understand
our students' strengths and
weaknesses and work from the
grassroot level which can include
moral, emotional and counselling
support.
Future Plan
We are looking forward to
expanding our academy in a
direction which is women-centric

17. and specially caters
to them. We have
plan to start our
branches in other
states of India due
to growing demand.
For further details
you can visit our
website –
www.mjgorgeous.com
Contact us on – 968 645 5376
T R

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The Knowledge Review

20. G
rooming the overall
personality of working
professionals and desired
candidates requires lot of in-depth
study for specific needs to suit the
individual. We bring to you one such
institute, Aiuto, that is into
educational, personal and
professional training to equip you
with the skillsets required to take on
the professional world with
confidence.
About the Institute
Aiuto, a young and vibrant company
was founded by experienced industry
professionals in 2016 in Eastern
India to assist businesses navigating
through the different challenges of
operating a successful enterprise and
help business houses make a mark in
this competitive market.
It is an educational and business
management consultant, translation
and outsourcing company to offer its
partners an unparalleled experience
rendered by professionals who bring
years of expertise that make the
engagement with clients a delightful
experience.
The Aiuto team’s dedication, smart
work and continuous improvement
make them unique in the training
industry. We are committed to
provide world class training
solutions to our clients, asserts the
Aiuto team.
The institute has imparted
training to almost 20 plus companies
and approximately 6000 plus
individuals.
Teamwork Behind the Success
A team of trainers having rich
industry experience, dedicated
counsellors and enthusiastic
salespersons who put lots of effort,
are the backbone of the success of
Aiuto, under the leadership of
Founder-Director, Shekhar Vats.
Appearance Matters
The Aiuto Team believes that
grooming is very important part of
daily life. Appearances matter
everywhere and clothing reflects not
only your credibility but also earns
you a silent recommendation in
people’s minds. Presenting an
accurate style of you and your
personality can do wonders in
helping you achieve more success at
work. After all, your appearance is
the first thing people notice and the
last thing that will linger in their
minds.
Clothes boost your confidence and
help you attain a more positive
attitude. Well-groomed individuals
are scientifically proven to be more
confident in everything that they do.
A tasteful way of dressing earns
you respect, choosing appropriate
work wear conveys an air of
maturity and attentiveness to
detail. Dressing well and doing
so suitably helps you become
more approachable. Self-grooming
enhances your personality, once
you start presenting a better
version of yourself, you will
notice a significant improvement
in your self-esteem. A boost in
self-esteem will allow you to be
more comfortable which in turn,
enables your true personality to
come out and shine!
Popular Courses
All our courses are most preferred
by the students - either it is online
or classroom programs, but the
Personal Grooming (Bespoke
Training Solution), Foreign
Language and Digital Marketing
courses are most popular.
Career Prospects
Upon successful completion
of a particular course, an
individual is efficient or capable
enough to pursue any career
opportunity depending on their
core skillsets.
CustomisingGroomingforProfessionals
18 | The Knowledge Review | January 2021

21. As far as our professional
job-oriented programs are concerned,
we have dedicated placement support
for our students to place them in
good companies.
Rising Demand
India, a country of around 1.33
billion has lots of skilled resources
but being skilful does not solve the
purpose. Personal development and
to know inner self is really important.
One requires 15% technical or core
skills to get a job but requires 85%
soft skills and social graces to make
advancement in one’s career. The
Personal Grooming Courses include
personality development,
presentation skills, selling skills,
dressing skills and other etiquettes.
In short, the Personal Grooming
Courses help you reinvent yourself
and be more confident and to stand
out in the crowd.
Hence the demand is really huge; the
only thing which is required at this
point is the awareness, especially in
suburbs or rural areas.
Achievements and Appreciations
After having been under operation
for more than four years, Aiuto has
successfully reached out to
approximately 6000 plus individuals.
The goal of the organization has
always been the satisfaction of its
students and clients, and our happy
students are our achievement which
always motivate us to give them the
best as always.
Online Training
We have been running our online
courses since the very beginning.
Initially students or individuals used
to hesitate learning online as they
were not familiar but now 100% of
our training programs are running
online and we have lot more eager
students than before.
That is the reason we have so many
positive reviews from the students
who are enjoying our Instructor led
online training mechanism.
Expansion Plans
Aiuto has already established its
strong base in eastern India and is
expecting to expand across north and
west India soon along with its strong
online presence with self-paced
learning modules in very cost
effective price, so anyone who
wishes to learn online can opt for it.
Shekhar Vats
Founder-Director
T R
January 2021 | The Knowledge Review | 19
T R

22. With the turn of the 21st century, developments in
all fields of study and work have taken place at
a tremendous pace. Unlike earlier times, the
state of all things is inclined to change at the blink of an
eye. Rapid progress in technology, research, the
ever-evolving dynamics of learning, and producing
effective outcomes have unquestionably put a demand on
the field of education to move forward towards changing its
ways of imparting knowledge and skills to students. The
obvious step towards meeting this demand is making
innovation an imperative part of the curricula followed in
schools, colleges, and all other institutions of study
worldwide. The rise of innovation in the field of education
would definitely produce better results as students are
geared towards testing their knowledge and skills
continuously for producing better things and services that
help mankind and our world as whole to sustain and
progress in all ways possible. Let us look at why innovation
is important in education and the ways in which innovation
can be made to happen to produce better ends.
Rising Problems Rising Challenges
We have problems of pollution, population, traffic
congestion, global warming, incurable or chronic diseases,
and impediments of all sorts in all fields of study and work
like factories, companies, industries, societies, health etc.
These problems need effective solutions. Finding a solution
requires innovation. Existing machines, methods, and
services aren’t good enough to eradicate such problems.
Grooming students from childhood itself towards working
upon ways for solving such problems will definitely
produce better solutions.
Effectual Use of Technological Advancements
Massive developments in the technological arena have
changed the ways in which education is being imparted
today. The use of computers, projectors, power-point slides,
and other audio-visual aids to facilitate learning is no new
thing today. However, according to a research, it has been
seen that even though technology has made it easy to access
and learn things students are not able to produce the
required outcomes when the time of exercising their
knowledge and skills occurs. What, then, is the reason for
this stagnation? The answer is obviously that students are
not able to innovate on their body of knowledge and
learning gained over the years. The factor causing this
inability to innovate and meet the demands of current times
is the erroneous method of imparting education that is being
followed everywhere. Instead of using technology to
develop examination systems, pass exams or just gain
knowledge to meet some desired end, students, teachers and
trainers must be groomed towards using that technology
and learning to work upon developing ways, systems and
services through which they could advance humanity in
better ways. Students must innovate to solve innumerable
problems that plague our mother earth. Innovation needs
technology and technology itself produces innovative
outcomes. Instead of educating self just to improve
standards of living and fulfilling our worldly desires, or
being just a consumer of everything tangible around, one
The Rise of
INNOVATION IMPERATIVE
EDUCATION
in
20 | The Knowledge Review | January 2021

23. Kaushik Pandey
He is an English language, soft skills
and communication trainer at Pune
Institute of Business Management. He
has been training students in the
mentioned fields for more than six
years now. He is an avid writer and has
written a few articles on varied issues.
He has a passion for writing and is
always up to the task of producing
creative and original content.
needs to innovate upon those tangible things and produce much better, improvised and invented tangible things that
advance our evolution towards more progress and so on. Thus, effective use of technology towards producing
something better, and not being only consumers, is the need of our times.
Innovation in Teaching and Learning Methods
A classroom full of students sitting in columns with a single teacher writing on the whiteboard and blabbering
something useful, not so useful and mostly ineffectual knowledge to learners is an impasse today. Development of new
methods of teaching, training and learning is the need of the hour. Productive learning is a necessity and to facilitate
productive learning changes in classroom setups, teaching methodology, classroom activities are necessary. For
example, rather than teaching the concept of gravity or showing just a video of it, innovative ways through which
gravitational concept could be explained in live ways, like demonstrating or role-playing the “Newton- Apple” story
through active participation and contribution of students, will be more effective. Students must be given tasks like to do
projects on the concept and produce new things or discover things undiscovered. When the belief that there is always a
possibility of discovery and innovation in everything is given to students, then definitely this learning would motivate
them to exercise their brains towards producing and not just passing exams or completing homework.
The Way Forward
Examination oriented acquisition of knowledge and achieving degrees and jobs is not what today’s education system
should limit itself to. It needs to move beyond that. Hence, it is without question that innovation is imperative in the
field of education. It is the way forward towards solving issues of national and international importance and is definitely
the tool for socio-financial and economic development of any country. It is the criterion upon which a country’s
development index hinges and leads in the improvement of the living standards of people overall.
A
e u
h t
t h
t o
u r
o
b
A
T R
Veteran Insights
January 2021 | The Knowledge Review | 21

24. Appearances matter. Period.
When it comes to the
workplace, the quality of your work is
undeniably the single most important
aspect that one can cultivate. But do
not make the mistake of sidestepping
the whole ‘look the part’ game.
Appearances matter in every industry,
and dressing the part earns you a
silent recommendation in people’s
minds.
Shekhar Vats, Founder-Director of
Aiuto Consulting, says that your
appearance leaves an immediate
impression on your colleagues
(including management), and in the
professional world, your first
impression will last. “Many might say
the way you look at work doesn’t
matter, it’s only your capability and
knowledge that counts. In that case,
it’s better to re-evaluate the whole
scenario all over again. It’s equally
important to dress well and
appropriate in the professional
world,” asserts Vats, “The way you
look, the way you carry yourself
creates an impression on the people
you work alongside. Both men and
women should take care of and look
after themselves.”
WHY
PERSONAL
MATTERS
IN THE
WORKPLACE
22 | The Knowledge Review | January 2021

25. Workwise
January 2021 | The Knowledge Review | 23

26. At the end of the day, your appearance
is the first thing people register in their
impression of you and the last thing
that lingers in their minds. The clothes
you wear should appropriately depict
your capabilities on every occasion.
To help understand the importance of
personal grooming and appropriate
clothing, we have elaborated four most
important points as follows:
Tastefully stylish individuals get
promoted often
According to a research conducted by
the University of Chicago and the
University of California, appropriately-
dressed individuals earn up to 22%
more in salaries.
MJ Shekhar, Founder and senior
makeup artist of MJ Gorgeous Makeup
Academy expands on this point by
stating - “A well-groomed employee
has more chances to grow at
workplace compared to someone who
has been ignoring grooming and
hygiene. When you dress appropriately
you are taken seriously, and you light
up the place wherever you go. You as
an employee or a manager become
more approachable, amicable and
likable.
So be it a Skype video call or in
vis-à-vis traditional meeting, your vibe
will be always welcoming. This
acceptance at workplace will directly
or indirectly boost your self-esteem
and confidence.”
Presenting your best self, boosts
productivity
It is no secret that well-groomed
individuals are proven to be more
confident in everything that they do.
When an individual is convinced that
they are presenting their best image,
hence presenting the best version of
themselves, they will naturally put
their best foot forward – matching their
interior to the exterior.
Therefore, being well-groomed
enhances their potential, abilities and
thinking as happiness and satisfaction
are necessary factors to a person’s
performance. So, it is a no brainer that
presenting your best self means better
performance.
Dressing well earns you respect and
helps you stand out
Well-groomed and prominent looking
individuals project a solid perspective
and a no-nonsense attitude. Choosing
appropriate work wear conveys an air
of maturity and attentiveness to detail.
To further elaborate the importance of
grooming, Sakshi Gupta, the Owner
Founder of the Council of International
Languages, adds:
“Appropriate grooming and
professional appearance are
peremptory to adhere to not solely
positive impression, conversely
respect in the workplace. First
impressions matter as well as the way
you look and carry yourself devise
impact on masses you get along with
in the work setting. Proper grooming
and professional appearance are vital
to both genders. Lack of these may
lead to detrimental image and may
interfere with your chance of getting
splendid impression and positive
feedbacks from your workmates and
superiors.
While eccentricity might be allowed
and even embraced in some settings,
most workplaces are conservative
and want you to be too. And if your
company has a dress code policy
which you do not adhere to, your job
could hang by your threads.”
Respect your company rules
The dress-code in an organisation
signifies uniformity in the system,
which is often a critical requirement.
And it also has a psychological
impact on the employees. While
some companies give freedom of
choice when it comes to dressing, this
is something everyone should tread
cautiously, taking one liberty at a
time.
Sakshi Gupta also emphasises this
point by saying, “In the professional
world, your first impression will last.
Many might say the way you look at
work doesn’t matter, it’s only your
capability and knowledge that counts.
And if that’s the case, you need to
re-evaluate the scenario all over
again. It’s equally important to dress
well and appropriately in the
professional world. Dressing well will
not only increase your self-
confidence, but it will also impress
and attract other people.”
Still not convinced?
It may sound trivial, ridiculous even,
to look after your appearance in the
workplace. But once you get the hang
of it, you will undoubtedly see the
benefits and taking care of it will not
be an issue any longer.
Finally, the main goal of a company
is not relevant to the appearance of its
employees, but a grander one. So, by
following the recommended
guidelines given by the company and
dressing accordingly, adds to the
faculties of the individual primarily.
So, dress the part, and you may get
the part!
- Aditya Umale
T R
24 | The Knowledge Review | January 2021

28. The more you connect, the more
opportunities you will attract.
And language is the best way
to do that. If you ever thought of
making a career as a linguist,
interpreter, writer, translator, and many
such related fields then Council of
International Languages (CIL) is just
the place for you. Established in 2017,
this language academy at Hauz Khas in
Delhi has a reputation of grooming
language learners to pursue a career
apart from the herd.
Owner and Founder of CIL, Sakshi
Gupta, chose to be different and
started an institute that provides
tailor-made courses for the eager
learner of languages.
The Institute and its Features
Council of International Languages is a
fully equipped, state-of-the-art
international languages training centre.
The CIL has taught a bountiful of
international students and professionals
from more than 45 countries
to be proficient in the
English language and
various international
languages with the use of
proven teaching methods in
the most up-to-date learning
facilities. CIL assisted in
developing the personalities
of the students globally by its
captivating grooming classes which is
the foremost requirement for every
working professional.
Whether beginning or advanced,
students may choose from a variety of
CIL programs which cater to their
specific needs. In each program,
experienced faculty members, many
with international teaching or business
experience, emphasize intensive
learning in intimate classroom settings.
The Inception and The Aim
Since it was established in 2017, the
mission of CIL is to provide quality
English language instruction to all
individuals who have chosen English
as their medium of communication for
academic or professional pursuits and
to promote international and
intercultural understanding. The
institute aspires to offer its pupils the
best of British and Spanish education
in a bilingual and bicultural setting
where they can reach their full
potential, organise general and special
Spanish courses, including the
co-official languages of Spain, special
French, German, Chinese, Japanese
and other international languages.
The Persona
The success of CIL is solely due to a
one-woman army, Sakshi Gupta, the
owner, founder and director of CIL.
She is a three-time national award
winner. Apart from being the CEO,
Sakshi is a senior English, IELTS and
Spanish expert in her own institute.
She had been the senior English and
IELTS expert in the British Council,
Vancouver. Recently, she was awarded
with the best English trainer and the
best examination jury of IELTS from
British Council. The dynamic
personality believes in consistent
determination and it is her persistence
that leads to the success of CIL.
She says, “Language evades
international opportunities for career
progression, becomes the foremost
requirement in the decade.”
Grooming and its Importance
Grooming is all about presenting
yourself in the best possible way
focussing on personal hygiene and
GROOMING LANGUAGE
LEARNERS FOR LUCRATIVE CAREERS
SAKSHI GUPTA
Owner Founder of CIL
26 | The Knowledge Review | January 2021

29. cleanliness. The way you treat the
work environment and more
importantly, how you treat yourself
would be speaking volumes about who
you are. People who maintain highest
levels of neatness and are
well-groomed appear to be very
well-organized in their work and they
maintain a high degree of neatness in
their desk. If you are well-groomed it
would demonstrate your ability to take
utmost care of yourself. It would create
a positive impression. Conversely, if
you do not care about personal
grooming, people would be wondering
that if you cannot take proper care of
yourself, how you could possibly take
care of the business. You must
understand that the first impression
must be good as often that becomes the
last one. It is a good idea to be always
nicely dressed and presentable while
meeting someone you could be
networking with. This could be a
crucial factor in transforming your
career altogether. Your office
colleagues would pay more attention to
you and they would like you a lot
provided you are well-behaved and
well-groomed. Your clients would be
happy to interact with you as you
would be giving out positive vibes. If
you could look so nice and presentable
despite heavy work pressure and hectic
schedules people would know that you
have the quality to manage your time
well.
Tailored Courses:
The wide range of language courses
include:
1. English (Basic English – for the
beginners)
2. Advanced English (four steps
technique)
3. Business English and formal
English (for the working
professionals and for career
progression)
4. Spoken English (pronunciation
skills and fluency skills)
5. British accent improvisation
training
6. IELTS General (reading, listening,
speaking and writing)
7. IELTS Academic (reading,
listening, speaking and writing)
8. Spanish (a1-c2) with dele
preparation
9. French (a1-c2) with delf
preparation
10. Chinese (Beginners to Advance)
11. Personality development and
grooming classes (featured course
for 45 hours )
Career Prospects:
- After English speaking course:
• Mass Communication
• Public Relations (PR)
• Marketing and Advertising
• Digital Marketing/Social Media
Marketing
• Content Writing and Blogging
• Creative Writing
• Law
• Teaching and Academia.
- After international languages such
as Spanish, German, French
1. Academic qualifications and sound
proficiency in foreign languages is
the key that opens a more
large-scale door for a career in
vital sectors.
2. It includes tourism, diplomatic
services, embassies, journalism,
mass communication, and public
January 2021 | The Knowledge Review | 27
T R

30. relations, entertainment, arts,
publishing, interpretation and
translation, federal and
international organizations.
3. It also offers the opportunity of
working with multinational
corporations (MNCs) and
specialized governmental agencies.
4. India is the third fastest-growing
economy in the world.
5. India’s high expectation will
expand the business and bilateral
trade links with many countries in
Europe, Africa, Latin America, and
Asia in the coming years.
6. A process that is already in full
swing.
7. The country seeks to diversify
from reliance on traditional
markets, like the USA and Europe,
in the aftermath of the global
economic slowdown.
8. Thousands of Indian firms are now
becoming more proactive - re-
strategizing their business outlook
across all sectors.
9. Majority of the Indian businesses
are now seeking new business
opportunities in manufacturing, IT,
KPO, BPO, pharmaceuticals,
hospitality, healthcare, education,
media, BFSI, and more.
10. While many of these new markets
can boast of essential consumption
patterns, English may not be the
central language of transition and
conversion in these markets.
11. Thus, knowing a local language in
any of these non-English speaking
countries is becoming an
indispensable factor for Indian
firms seeking to do business
abroad.
12. These firms need to improve their
business, and the only way is to
hire personnel with knowledge of
the foreign language where their
business interest lies.
13. That explains the continuous rise
in demand for employees with
foreign language credentials by
Indian companies trading overseas
and non-Indian businesses
operating in the country.
Rising Demand for Grooming
Courses
Grooming classes are the foremost
requisite if one would like to acquire
the overall skills, enhancing the
personality which includes every
aspect such as talking ethically,
dressing ethically, behaving ethically.
Grooming classes are in high demand
nowadays as everyone wants to set a
mark on their career and without
proper guidance and knowledge, no
one can achieve that. That guidance is
given by the grooming classes.
Achievements, Appreciations,
Affiliations, Accreditations
Recently, CIL has been awarded with
the Users Choice Award 2020 by the
social media platforms. According to a
survey, CIL has been considered as one
of the top 10 language institutes in
South Delhi. CIL is accredited by the
British Council which is a UK-based
organisation. CIL has the MSME
certification which increases the
quality of scholastic credentials.
Flourishing Online Courses
CIL has manifested its identity in the
online platform. The response for
online classes was spectacular as it was
beneficial for long distance students as
well. Earlier, students who were unable
to take classes from our institute
because of transportation or distance or
timing issues, could effortlessly benefit
from online classes. In future, we are
planning to pursue with the online
classes as well.
Future Plans
The only purpose of CIL is to Adorne a
New Future. As stated, CIL will
continue to deliver quality education to
the masses and soon open the branches
in other areas as well.
Uniqueness
You can be an English expert, foreign
language expert, develop your
personality and clear your IELTS with
8+ bands only in 45 hours from world
class trainers.T R
28 | The Knowledge Review | January 2021

32. ost technologies can be shaped to have more
Mbenefits than negatives. The highest beneficiary
of technology is the education system today.
It is advancing learning and improving performance by
creating and using appropriate technological processes and
resources.
The Role of Social Media in Learning
Social media has gained credibility as a source of
information and a platform for organizations to
communicate with audiences. Educational systems are
rapidly adopting it as a communication tool where students
can interact with their peers and faculty members.
Embracing social media in education is making students
access useful materials to connect learning groups and other
educational systems making learning convenient.
Social media giants like Google, Facebook, Youtube have
enabled educational institutions to communicate campus
news, announcements, useful information. Hashtags on
social media and engaging students in online discussions
are also the latest trends.
The Power of Visuals
Visuals are helping learners grasp the concepts efficiently
by stimulating imagination and affecting their cognitive
capabilities. Besides, the visual language also has the
potential to stretch ‘human bandwidth’. The learning
analytics created by digital learning content has been most
exciting and potentially impactful so far.
Students and teachers have unanimously agreed upon the
positive impact on the quality education delivered and the
benefits of introducing e-books in education.
E-books have enabled students to easily highlight, annotate
and share their notes with friends, tutors or study groups.
E-books are streamlining and enhancing the overall
learning insights making the learning process more
interactive and engaging.
E-books are proving to be an educational reform helping
students to imbibe and recall the information better and
faster.
Also, SmartBoard technology which displays the content in
the form of animations, videos and previews are making the
learning experience fun among students.
Transforming Classrooms
AR integrates digital information that gives us the feel of a
real-world environment which increases the participation,
immersion, and interaction with the topics whereas VR
creates an artificial environment. AR is making deep
inroads in education making studies more interesting and
contextual.
Media and Digital Literacy
The development of mobile apps for education unlocked a
new way of need-based learning.
Students are collaborating on group projects using
technology-based tools such as google docs and Trello.
To name a few apps that are helping out the learners are
Hologo, Netflix, edX, Coursera, Brilliant and Youtube.
These are the best platforms for formal and informal
learning.
Beyond The Walls of School
Through technology, educators now are no longer
constricted to collaborate with students in schools, instead
they can connect with other educators and experts across
their communities or around the world.
They can now connect with real-world concerns and design
learning experiences that can allow students to explore local
needs and priorities. This makes classroom learning more
authentic and relevant.
Additionally by using tools like video conferencing, online
chatting, social media sites, people from urban and rural
Technology
Enhancing Future Workforce Economic Competitiveness
Technology
30 | The Knowledge Review | January 2021

33. ABOUT THE AUTHOR
SafuraBegum the CEO of Inventateq, has extensive experience in
thefieldofcomputerandanalyticsandhasbeenleadingthetraining
institutesuccessfullyformanyyears.Shehasworkedacrossmultiple
industry verticals and possesses a deep analysis in the technology
sector.
Safura Begum
CEO
Inventateq
January 2021 | The Knowledge Review | 31
Expert Talk

34. areas to rural can connect and collaborate with peers and
experts around the world to form professional learning
communities.
Aiding the Specially-abled
Technology has been pivotal in the life of specially-abled
people by working on their disabilities and providing them
a suitable learning environment. Technology does not
necessarily require a large amount of funding but a great
talent to invent it.
Adaptive computing is overcoming challenging tasks. A
remarkable example has shown how technology can
become the game-changer of the specially-abled by making
use of telepresence robots; at a school in Copenhagen,
Denmark which is a k-12 school for the specially-abled.
It has made the students virtually attend the classes. The
telepresence robot is a FaceTime connection on two wheels
that is WiFi-enabled iPad or tablet and controlled by a
controller or smartphone.
Moreover, screen reader applications like JAWS with
specially designed Braille keyboards are enabling visually
challenged students to use computers.
Augmentative communication that uses pictures, charts,
books, and specialized computers provide functions for
word-prediction with more effective communication
helping the students to tackle the communication barrier.
Tech Grooming Seniors
With advancing technology, those are the senior citizens
that stay behind in house and far away from their brood.
They fear something might go wrong if they touched an
iPad or a laptop and remain reluctant to modern advances.
But now a growing number of elderly are embracing digital
media and trying to learn new things.
Many times there are debates on how technology is spoiling
relationships but it has undoubtedly helped in sustaining
relationships for the elders who are far away from their
loved ones.
Studies have found that today baby boomers and senior
citizens form an important percentile in smartphone
ownership using it for medication alerts, fall detection
alerts, ordering books, and leisure.
Need for a Guide
Regardless of the advancements in technology, the presence
of a teacher will not be hampered. The biggest factor in the
achievement of a student is the teacher-student relationship.
You can have a personalized device approach, continuous
internet connection and avail the latest software but the fact
will prevail. Unless a teacher is on hand to engage the
students and enquire them, learning is limited.
The Foreseeable Generation
Providing higher connectivity to mobile phones, tablets,
and e-readers can be a solution in the global effort to give
high-quality, multifaceted education for the people
everywhere, especially for the people living in the most
isolated and poorest countries.
In the years to come, digital literacy will be deemed more
important than academic literacy. The education cost
offered now will see a decline and numerous options will be
available on the internet.
Upgraded tools will emerge for measuring the text
complexity. Diverse learning forms will begin to
supplement the schools including business learning,
invisible learning, and open-source learning.
Jobs and Career at Inventateq
Inventateq is an Software Training provider with over 100+
courses and millions of students.
Want to thrive in the IT industry for the next decade? You
need to become proficient in the technical skills of
tomorrow.
Here’s a future-ready list of technical skills that you can
start learning today!
Learn programming, Digital Marketing Training
(https://www.inventateq.com/), data science, Artificial
Intelligence, Machine Learning Course
(https://www.inventateq.com/machine-learning-
certification-training-courses.php), Cloud Computing,
Devops Training in Bengaluru
(https://www.inventateq.com/devops-training-institutes-in-
bangalore.php), AWS Training in Bengaluru
(https://www.inventateq.com/amazon-web-services-aws-
training-institutes-bangalore.php), Google Cloud, Microsoft
Azure, Python training in Bengaluru -
(https://www.inventateq.com/python-training-course-
bangalore.php), AutoCad, Catia and Many more IT
Courses. T R
32 | The Knowledge Review | January 2021

36. The way we work is changing
rapidly and is expected to keep
changing faster in the future in
order to meet the new demands of a
market-driven by ever-advancing
technology. The new world that awaits
us around the corner will need new
skills to negotiate it. Fortunately, there
are grooming institutes like
DezineCareers, that have recognised
the need of the hour and have been
grooming young-mid level to senior
professionals to be prepared for the
future work culture.
The Institute and its Distinct
Features
Dezinecareers, as the name suggests is
aimed at designing careers by
grooming professionals to take on the
future work culture. This they do so
through a Future Ready model
comprising of new age learning tools
that will help create a ‘Future Ready’
workforce.
Dezinecareers is a training
organization. It offers tools to improve
employability of students and
professionals to succeed in a
competitive and uncertain work
environment. Its team of international
experts trains professionals by making
them embrace new technologies and
career challenges.
The vision of Dezinecareers is to create
a generation of Future-Ready
professionals through professional skill
trainings to young-mid level and senior
professionals and arm them with
new-age professional skills to win
tomorrow’s battles.
These are done through:
• Classroom sessions
• Online sessions
• One to one mentoring
• Signature Sessions
Modules
Future Ready Mentoring:
DezineCareers’ specifically designed
workshop module serves as a
foundation to test out various
prototypes for crafting future career
paths and make informed decision.
Creating Smart Citizens:
DezineCareers believe in “Digital
India” to support our national mission
through the creation of convenient,
flexible and accessible skill
development modules for
tech-challenged groups.
The system will enable anybody from
any part of the globe to learn and
earn together.
Person Behind the Creation and
Success
Founder, Debeshi Chakraborty, is a
techie and an international expert for a
decade. In 2016 her transition from
designing Smart Cities to designing
Smart Citizens was a natural one,
realized through her education-based
organization DezineCareers.
Her experience in designing Smart
Cities and preparing presentations for
the Prime Minister’s Office translates
into offering short, plug-in modules to
help professionals deliver better and
smarter.
She has also been a leadership coach
and mentor for Landmarkworldwide
and was responsible for the creation of
its East India chapter. She has trained
over 10,000 students and professionals
from reputed institutes like Lovely
Professional University, ManavRachna
University, Sushant school of
Architecture, Savera Arcorp, Accom,
NIIT, Jadavpur University, Miranda
House, Janki Devi, IIlM. She lives in
Gurgaon and belongs to the world.
Debeshi describes herself as an
ordinary girl from Kolkata, India, who
met Mother Teresa during Gulf-War
and dreamt of changing the world!
Twenty years later, she went on to
become a gold medalist - Designer,
Commonwealth Scholar- London,
Ex-Fortune 500, Leadership Coach at
Landmark Education, Founder of
DezineCareers a women-led
organization and India’s first
career-story coach.
She designed her own second career
unlinked to her educational
background by establishing
Dezinecareers Global Private Ltd in
2016 in Gurgaon-India. In these four
years, she this ©Career Story method
and trained 10,000 professionals
including that from Fortune 500 at
CXO, CHRO level.
This year she won a national level
award in Education – Her Rising
Award 2020 by #JobsForHer: India's
largest online career platform for
women. Her mission is to design
90,00,000 careers by 2025
Importance of Grooming
The unprecedented technological
change of our times is rapidly changing
Creating Future Ready Professionals
DezineCareers
34 | The Knowledge Review | January 2021

37. the way organizations work around
the world. “To make their human
talent ‘future ready’, today
organizations need to skill up their
employees with innovative abilities
that nurture their Emotional Quotient
to negotiate the new world. These
largely non-cognitive skills—or soft
skills—are what need to be developed
in tomorrow’s workforce. With their
foreknowledge of tomorrow’s world, it
is imperative for organizations to take
action today,” assert the Dezinecareers
team.
Most Preferred Courses
The following are the most relevant
soft skills that Dezinecareers helps to
develop in your workforce:
Soft Skills for Soft Power
Inter-personal Skills:
Communication Skills
DezineCareers offers corporate training
workshops on cross-cultural
communication for global businesses,
business communication skills with
training in e-mail etiquette, drafting
business documents, telephone
etiquette, workplace communication
and holding business conversations.
Leadership Skills
Our mission
is to design
90, 00,000
careers by
2025.
#grow2give ,
‘
‘
‘
‘
DezineCareers offers corporate training
in developing leadership skills among
your managers and business leaders.
The training modules help to increase
your awareness of current leadership
styles and abilities, helping you to
identify gaps and address them
efficiently. Special workshops are also
offered for capacity building and
encouraging leadership skills among
women at the workplace.
Teamwork and Collaborative Skills
Team building skills and the ability to
manage and deliver projects in a
collaborative manner are of immense
importance to all organizations. The
interactive workshops and corporate
training modules help develop relevant
traits for successful teamwork.
Organisational Skills
Corporate training workshops offer
effective modules for developing
organisational abilities such as time
management skills, conflict
management skills, design skills for
business presentations, negotiation
skills for client management, etc.
Intra-personal Skills:
Stress Management
To be able to control one’s emotions
and levels of stress – both within and
without – is a priceless ability. This
helpful training toolkit helps
individuals gain control over their
senses and emotions through high
levels of self-discipline abilities.
Work–Life Balance
Our ability to balance our work
responsibilities within the larger arena
of our lives is an essential ingredient
for creating harmony and happiness.
The ability to learn and recognize the
position and importance of each life
compartment, to learn to prioritize and
delegate are some of the key training
areas.
Design Thinking
‘Design Thinking’ is a repeatable,
human-centered method for creative
problem solving through the creation
of multiple prototypes. DezineCareers
Debeshi Chakraborty
Founder
January 2021 | The Knowledge Review | 35
T R

38. developed a customized toolkit through
an extensive process of social
experiments, collaborations, and
engagements with other academic
institutions. “In the long run, our
workshop module will serve as a life
skill to test out various prototypes
throughout an individual’s lifetime,”
say the team of DezineCareers.
Office Ready Skills
DezineCareers, helps your employees
with basic ‘office ready’ skills, such as
the ability to utilise the MS Office
suite, including MS PowerPoint, MS
Word, MS Excel, etc. In addition, we
also provide basic training for cold
calling skills, voice and accent
modulation, outbound telemarketing
skills, etc.
Presentation Skills
While the world is busy consuming,
the smart ones are presenting their
business ideas, products and solutions.
Presentation skills training includes
sessions on developing verbal,
non-verbal, listening and visual
communication abilities. It is delivered
in various formats according to
end-user needs.
Infographics for Business
The term ‘infographics’ comes from
‘information + graphics’, where
business information is conveyed
through graphic formats. Strategy
infographics, concept infographics,
timeline inforgraphics, and benchmark
infographics are some of the formats
used by industry leaders to express
their ideas and impress their audience.
DezineCareers trains you in doing the
same via MS Powerpoint. If you have
an idea and the information to go with
it, you can quickly tell your story and
share your ideas via infographics.
Teamwork and Collaborative
Skills
Team building skills and the ability
to manage and deliver projects in a
collaborative manner are of immense
importance to all organizations. “Our
interactive workshops and corporate
training modules help develop
relevant traits for successful
teamwork,” says the DezineCareers
team.
Visual Story Telling
With 90% of business processes today
having gone digital, the role of visual
content has become supreme. With Big
Data explosion and our own falling
attention spans, it has become
increasingly difficult to hold audience
attention and win businesses. In this
course, this data-telling or data
reporting is transformed into
storytelling, resulting in attractive and
effective powerpoint presentations,
business collateral or even business
proposals. DezineCareers takes you
through the basic principles of visual
communication and holds hands-on
sessions on MS Powerpoint.
Dressing Etiquette
Etiquette defines your business image.
It results in respect, trust and
appreciation from your peers and your
business community. It is your
etiquette and the way that you conduct
yourself that sets you apart from a
crowd, acting as the differentiator that
could potentially get the CEO to sit
beside you. While transitioning from
the campus to the workplace, across
professional sectors, and even
geographies, it is imperative that one
adheres to an appropriate workplace
dress code for creating the desired
impact.
Design your inner hero - course for
personal branding for professionals
This programme is for C-level
executives who need personal branding
for job or business
• Graduates of this curriculum
includes CHRO’s, CFO’s, APAC
heads of renowned organizations
• Mid and senior professionals from
any field in business development
impacting people, projects and
business growth
• Candidates giving interviews for
decision-making roles
• Professionals transitioning from a
technical to a client-facing role
• Anyone who is changing career
streams and moving to a new role
• Entrepreneurs, Solopreneurs,
Edupreneurs, Mompreneurs
pitching new clients or investors
• Anyone who needs to convert leads
for growing business.
Training During the Pandemic
As mentioned earlier, DezineCareers
provide both classroom and online
sessions. During this pandemic we are
fully online, catering to international
students.
For further details or queries write to -
Info@dezinecareers.com
dezinecareers.com
T R
A. Coaching for career
profile building
- Mentoring for Leadership
Level Interview preparation
- Creating Professional
Digital Profile ( Linkedin )
B. Business Coaching to
Pitch and win Business
- Create Professional Identity
for Career Progression
Transition.
-Communication Skills for
Business
C. Presentation Skills for
Business- Infographics
Soft skills
D.Grow2give: Mentoring
for Career starters and
Re-Starters
Join Us for:
36 | The Knowledge Review | January 2021

40. When it comes to
grand events
and
celebrations, a lot goes into
the preparation for it. From
decorations to catering,
organizing everything is a
huge task, especially
wedding ceremonies. And
getting ready for rituals is
the most important aspect of
the event. It not only
involves dressing up
perfectly, but how you look
and stand out of the crowd
is what you aim at, isn’t it?
Well, as far as any event goes, looking
presentable has been the norm since
ages.
That is why the make-up industry has
been on such a growth spurt across the
country. We Indians love big fat
weddings and with huge events come
huge responsibilities, one of which is
looking perfect. Make-up and beauty
treatments have taken the wedding
industry by the storm.
The Red Fox Make-up Academy has
been capitalizing on this opportunity
by catering to the eager minds that
wish to serve the make-up and beauty
space with zeal. Its vision is to enable
world-class make-up education and
training at very affordable prices. With
employing teachers who are
internationally qualified, the academy
stands apart from rest of its
competitors. “Our aim is to produce A
grade Makeup Artists who can work on
global level,” says the team of Red
Fox.
The academy was established in 2016.
It offers a wide range of courses from
Self Grooming course to Professional
Makeup Artist Course. Its professional
Makeup Courses enable students the
opportunity to pursue a career as a
make-up artist worldwide in Fashion
makeup, TV/film makeup, Freelance
and much more.
The Red Fox’s most popular course is
their Professional Makeup Artist
Course, which is from Basic to
Advance Makeup. This course is
recommended for candidates who want
to become a professional Makeup
Artist. The highlights of the course are
as follows:
• Duration – 2 months
• Classes – Monday to Friday
• Timings – 3 hours everyday
• International
Certification
• Internship Program and
Job Placement
Industry Dynamics
Make-up industry in India
is booming with an
increase rate of 25% every
year. A lot of women are
investing their time in
learning make-up, as later
it becomes a very lucrative
source of income for them.
For example, every year
Delhi hosts around 10 lakh weddings
which require at least 80,000 make-up
artists to fulfil the demand.
A make-up artist is deeply involved in
the most important and exciting events
of people’s lives, from weddings to
award functions, etc. Some make-up
artists also find job with celebrities
such as actors, TV anchors and
musicians.
A professionally trained make-up artist
can earn up to Rs 1 lakh every month.
In addition to above jobs, make-up
artists can also work in the retail
industry with top Make-up Brands like
Mac Cosmetics, Nykaa, Colorbar as
Make-up Consultants.
Make-up artists also get attractive jobs
in events like fashion shows,
weddings, and social gatherings.
Production houses, advertising
agencies, and magazines also recruit
TRANSFORMING CREATIVE TALENTS INTO MAKEUP EXPERTS
THE FOX
RED
MAKE-UP ACADEMY
38 | The Knowledge Review | January 2021

41. make-up artists at high salaries. The
opportunity in the makeup industry is
unlimited.
The Red Fox Make-up Academy is
dedicated towards providing the best
international makeup education at the
most affordable price. The academy
has also organised seminars with the
world’s top makeup artists and helped
students to attain best knowledge. The
academy has also been awarded with
Best Makeup Education 2019 by Salon
International.
India is still lacking in the advance
makeup education and Red Fox
Academy aims to fill that gap.“We aim
to achieve this by providing online
course which will help us to reach
every aspiring makeup artist with the
minimal cost involved,” concludes the
team of Red Fox.
You can get all the course related
details on their website
https://theredfox.in
T R
INDUSTRY-APART
FEATURES –
• One-on-One sessions for
broad comprehension
• with all international
make-up products
• Leveraging industry
secrets from
internationally qualified
faculty
• Enabling internship after
the completion of the
course
• Facilitating job placement
assistance once the course
is completed
• International Certification
If you want to
transform your
passion into
a successful career,
we have the
solution for you
‘
‘
‘
‘
January 2021 | The Knowledge Review | 39
T R

42. 40 | The Knowledge Review | January 2021

43. FINDING THE RIGHT DIRECTION
TO UTILIZE ONE’S STRENGTHS
Alpa, is a cer fied leadership and life coach (ACC, ICF Cer fied, by Peter Reding, MCC, USA, Life
Fulfilment Coaching Model), trainer and mo va onal speaker. She “ignites the spark” in talented
and successful execu ves and entrepreneurs, by helping them discover and achieve their highest
poten al. Her 13 years of experience in the Training and Leadership Development domain, designing
and delivering training programs for Godrej and from being an Art of Living and Medita on
Instructor, add a unique dimension to her coaching and keynote speeches.
A er heading learning and development at Godrej, Corporate HR, and doing performance and
poten al assessments and talent management and development planning for few years, she
decided she wanted to be part of the solu on and not the problem and she quit her corporate job to
follow her passion, that is “To help people unlock their latent poten al, and to help them live be er
quality lives, by reconnec ng them to their life purpose and values”.
Her passion and calling is working with women, to help and support them to break their own
internal barriers and thus go on to sha er the proverbial “glass ceiling” at the work place. Most of
her clients are women by her own choice. She specializes in grooming women for leadership roles
and women who have re-joined the workplace post a break and those women who are going
through a major change in role professionally or personally. Alpa supports clients from all sectors at
a Mid-Senior Leadership Level. Her clients include high poten al leaders from companies like
Piramal, Godrej, Schneider Electric, RBS, QED Capital, ILFS among others. She also coaches CEOs of
SME’s and start-ups.
She is a human resource thought leader and has wri en many ar cles on personal development and
growth in organiza ons. She is a pioneer in the field of holis c coaching, as she uses tools that help
her clients’ progress in all areas of their lives. She is the creator of the product “Crea ng a Coaching
Culture”, which has been launched and is being offered by “Believe in yourself”. The product is a first
of its kind in India and has a unique concept and pedagogy and is a powerful interven on for
building coaching skills in an organic way for all its par cipants.
Alpa has a widespread online presence. She hosts a closed Facebook group called Radiant Women
Rise for women across the world, which have a higher purpose and want to breakthrough their
societal condi oning and gain momentum around their dreams. She loves wri ng and reads one
book a week. She enjoys traveling and consciously paren ng her two kids. She rejuvenates by being
with nature and refuels her soul by dancing and medita on.
ABOUT THE AUTHOR
January 2021 | The Knowledge Review | 41
Expert's View

44. There needs to be a huge change in the way we interact with the world, and for this to happen we need to
understand a sneaky tendency of the mind, which is - If I give you 10 beautiful compliments followed by
one negative comment, your mind will only cling to the negative comment. It’s funny how our mind
works. Due to this we often find ourselves focusing on what’s lacking in our lives. We are mainly focusing on
things we don’t have in our life The usual human behaviour is the gap finder behaviour. We all do it. We are trained
and conditioned to look for the gap, the weakest link, our weakness and we try to improve on it. This disease of
always finding fault affects our relationships, our parenting and the happiness quotient in our lives quite adversely.
Truth is, it is a bad strategy to live life. No matter what you have, there will always be something you don’t. We
pride ourselves on being self-critical and being able to give ourselves a good critique, before anyone else does. We
think it’s a very intellectual and mature thing to find faults; we call it attention to detail! Yes it is intellectual, but
intelligence is linked to our minds and from the mind, we can only get transactional results.
If you want transformation, you need to drop to the heart space. It is here, that we celebrate our strengths and have
gratitude for our gifts. The environment in this space is a fertile ground for transformation.
If we can change our focus to look at our strengths, to see what we are good at, what we enjoy doing and then
create a life around those strengths, we will be truly able to live a fuller and content life. Personally, when I coach
clients, or even when it’s about me, I see that 90% -95% lives of most people are completely fine. They however
choose to magnify the remaining 5-10% which is not acceptable in owing to that fact that we let that spill over our
entire lives. When we focus on what we don’t have, it makes us feel inadequate and small which is not the right
thing to do. When we shift our focus to what is actually working, it puts us in an empowered state and gives us the
confidence that we are strong, and powerful. It reminds us of all that we have accomplished in life and leaves us
inspired to raise ourselves again.
But, how does one know what are our strengths? I have a great exercise for you.
Ask yourself these questions.
1) The last 4-5 times someone has complimented you on something you do so naturally and effortlessly and so
well, what have they been complimenting you on?
2) What are those things that when you do, you get a sense of deep joy and satisfaction? Cooking, helping others,
facilitating, solving math problems. etc?
3) What are the ways of being that give you immense joy, pleasure, happiness, adventure, content, etc?
This will not give you an exhaustive list, but it will give you an idea of what your strengths are. Focus on those, do
more of those and you will see that your life will start blossoming, and also the unhappiness, fear, and insecurities
slowly loosen their grip over you. You will be pulled to become the best version of yourself lovingly and gracefully.
The way to live life is not by being pushed by your fears but by being pulled by your vision.
42 | The Knowledge Review | January 2021