Watch This Free Webinar On-Demand: http://dg-r.co/2gB7GFR - Artificial Intelligence is Here–4 Stories that Prove the Power of Predictive
Get an inside look at how your peers are embracing next generation AI to drive revenue
This session will provide a real-world look at where progressive adopters of predictive tools have found big impact and help marketers prepare for the next generation of analytics and artificial intelligence tools emerging.
Specific areas that will be addressed through use case examples and best practices tips will include:
• The impact of inaccurate and incomplete data;
• The need for a singular source of truth;
• The keys to utilizing predictive signals across channels; and
• An inside look at how four of your peers drive revenue with AI.
8. Artificial Intelligence is Here:
4 Stories that Prove the Power of Predictive
John Hurley, Director of Demand Generation
Carol Krol, Editor-in-Chief, Demand Gen Report
18. Einstein only works on data inside Salesforce. It's like
talking to someone who has “only read five
books.”.
“Data is AI’s Achilles’ heel. No matter how smart
the algorithms, their effectiveness is crippled if
you use them with the same old basic, static
contact data in your CRM or purchased from
traditional data vendors.
“You cannot predict an outcome. There are so
many variables. The value lies within surfacing
the critical data.”
“To do data science, you need a lot of data. One
of the fantastic things about doing AI at
Salesforce is that we have tons and tons of
data.”
Fall 2016
19. “The challenge going forward is access to great
data. Our mission is the build the most accurate,
sophisticated data source on US businesses.” -
Darian Shirazi, CEO of Radius (November 2012)
39. 5 Step Assessment Process
1. What problem are you trying to solve?
2. What vendors solve your problems?
3. What are your pre-requisites?
4. How should vendors enable your success?
5. How should you test a vendor?
42. AI is only as good as the underlying data. Leverage
networked data sources in 2017.
43. Read Why Infusionsoft Evolved to Predictive 2.0 by Doug
Sechrist on Demand Gen Report.
“With the right predictive solution acting as
a backbone system of insight, we can
target prospects that match our Ideal
Customer Profile.”