LinkedIn to Profitability

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LinkedIn has made some big changes in 2012 and 2013. The focus being on insights and connectivity. Learn more about the current changes and how to take advantage of them, especially for business development purposes.

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LinkedIn to Profitability

  1. 1. LinkedIn to ProfitabilityBy Brandon Lewin@ImgPerspective#takingover
  2. 2. Today’s Agenda• Strategizing• Optimizing• Proactivity@ImgPerspective#takingover
  3. 3. Background• January 2013 over 200 million Users• Over 15 million of the registered usersare Small-Business Professionals.o 6.8 Million in the U.S. (27 MillionSMB’s)• LinkedIn members did nearly 5.3 billionprofessionally-oriented searches on theplatform in 2012@ImgPerspective#takingover
  4. 4. Areas of Focus on LinkedIn• Prospecting• Networking@ImgPerspective#takingover
  5. 5. Setting up Your Strategy• What are your goals?• What is your prospect profiles?• Who are your strategic partners?@ImgPerspective#takingover
  6. 6. Setting up Your StrategyWhat is Your Message?@ImgPerspective#takingover
  7. 7. Why? @ImgPerspective#takingover
  8. 8. The Why is Very ImportantReference Simon Sinek’sPresentation for TED onYouTube@ImgPerspective#takingover
  9. 9. Optimization @ImgPerspective#takingover
  10. 10. Audience @ImgPerspective#takingover
  11. 11. Keywords @ImgPerspective#takingover
  12. 12. The New and Improved LinkedIn Profile@ImgPerspective#takingover
  13. 13. Optimizing Your Profile• Keywords• Body• Applications@ImgPerspective#takingover
  14. 14. Leaders @ImgPerspective#takingover
  15. 15. Finding Groups• Use Your Prospect Profiles• Search the Groups by using the Industry orTitle of the prospect@ImgPerspective#takingover
  16. 16. Groups• Put yourself in at least 17 Groups• You can be up to 50 Groups@ImgPerspective#takingover
  17. 17. Company Page @ImgPerspective#takingover
  18. 18. Company Page @ImgPerspective#takingover
  19. 19. Use it or Lose It@ImgPerspective#takingover
  20. 20. Hunting @ImgPerspective#takingover
  21. 21. Integrate @ImgPerspective#takingover
  22. 22. Be Positive @ImgPerspective#takingover
  23. 23. Homework @ImgPerspective#takingover
  24. 24. Bef or e You Leave…Please take 5 minutes to fill outsurveyLaunching Marketing TrainingWebsite soonSign up for Beta version@ImgPerspective#takingover
  25. 25. More InformationContact Brandon Lewin224.244.5198brandon@imageperspective.comGet Marketing Tipswww.ImagePerspective.com/blog@BrandonLewin@ImgPerspective#takingover

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