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Better burger, Jimmy Brady
- 1. Building a Better Burger Making our best-selling burger into a healthier menu choice
- 2. Problem and Solution Problem: health-conscious customers avoid our burger because of the calories, fat, and carbohydrates it contains 12/4/2013 Solution: Find alternative components for the burger that have less calories, fat, and carbohydrates Jimmy Brady 2
- 3. Bun Nutrition Our Bun Alternative Bun Calories: 260 Calories: 140 Fat: 5 g Fat: 2 g Carbohydrates: 45 g Carbohydrates: 27 g 12/4/2013 Jimmy Brady 3
- 4. Cheese Nutrition Our Cheese Alternative Cheese Calories: 125 Fat: 9 g Fat: 4 g Carbohydrates: 1g 12/4/2013 Calories: 70 Carbohydrates: 1g Jimmy Brady 4
- 5. A Better Burger Our Best Seller • Total Calories: 585 • Total Fat: 27 g • Total Carbohydrates: 46 g 12/4/2013 New Better Burger • Total Calories: 410 • Total Fat: 19g • Total Carbohydrates: 28 g Jimmy Brady 5
Editor's Notes
- Currently our burger has 20% more calories and 3 more grams of fat than our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrates.
- Both buns have sesame seedsAlternative bun cost 10% less!
- Both process cheese products are orangeAlternative cheese has longer shelf lifeAlternative chees was preferred in tastes tests
- Better burger has 30% lees calories, 30% less fat and 40% less carbohydrates than our best seller.