1. Star and Reception Theory
Fandom (Scarlett Johansson)
To be honest what features does Scarlett Johansson not have seriously she’s smart,
beautiful, witty, and personally think she’s A* quality. But, my dreams aside the way she
works is inspirational to so many people as well as actresses. I loved her in the ‘Iron man’
movies and truly couldn’t resist watching her in ‘The Avengers’.
Fandom (Henry Cavill)
Henry Cavill is an upcoming actor whose limelight is just started as the new ‘Man of Steel’
(Superman) I have always liked the superman odyssey but I wasn’t really surprised like I

2. usually am when I watched the film. I don’t think he has the ability to fore come such a big
role as he’s only been involved in TV shows.
The Thing
A research site set in Antarctica, an alien is discovered.
Although there is celebration from the new discovery, te alien
manages to escape and causes conflict between graduate
student and a scientist.
The film is marketed using trailers and posters, with the film
being a remake of the 1997 version of the film, Empire
magazine has given the a final verdict saying ‘ Back in 1997
Carpenter told Empire that’ “You’ll never see anything like
The Thing again” Like Macready and Childs were still waiting.
We might be for long time yet.
The Thing
Genre – Horror/Mystery/Sci-Fi
Target Audience – 12A
Year of production – 2011
Director - Matthijis Van Hejningen Jr.
Producer – Marc Abraham, Eric Newman
Distributor – Universal Pictures
Budget - $38 million
Box office takings - $18,956,344
UK Release Date – Friday 2nd
December 2011

3. Comparing 50/50 and The Thing
50/50 was released in the UK on the 25th
November 2011 and The Thing was released in the
UK on the 2nd
December 2011. The Thing earned more on the opening weekend earning
£49,461 whereas 50/50 only made £30,479 this could be down of the marketing and
synergies of the film as The Thing was marketed with lots of posters and trailers where
50/50 didn’t have as many [posters or trailers/advertisements or they were not shown as
much.
Although 50/50 has made more total gross to date earning £1,288,725 whereas The Thing
has £1,130,842, (as said by UK Film Council) this is due to star theory, this is where people
will look at Seth Rogan in 50/50 and believe that what he is like in real life, this can also be
due to the fact that many of his roles in other movies are similar, such as Pineapple Express
and Superbad, his on screen performance is always a good guy who breaks the law in
humorous ways ad is charismatic, he is never the disliked character and always [plays a
loveable role.
This could also be due to Seth Rogans cultural background; it may to relate to that of the
audience as he may have grown up with cruel parents or as an ordinary child/teenager and
people may feel like they have been through the same or similar experiences which makes
them more drawn to that particular actor, this is also called reception theory.
The Things trailer has an intense build up, it gives away what the problem is which a firs is a
celebration, It then uses mise en scene to draw in the audience, with the setting in the
middle of nowhere in Antarctica, all abandoned in the research site, by then turning them

4. against each other, it then shows scene before the a possible attack, giving a blank screen
and screaming, this is drawn to fans of the horror genre.
Whereas 50/50 is based around a guy who has cancer which is a serious subject but instead
of making it dark and depressing they involved Seth Rogan as the best friend of the
misfortunate person, this lightens the mood of the film ad makes it a comedy, the trailer
uses 4 stages, these being:
Shock
Denial
Resistance
Acceptance
Star and reception theory may have contributed to the success of 50/50 as it involved Seth
Rogan. In the star theory perspective e is very humorous person who is young which relates
to the younger audience as they may see being like his character’s in person. This could be
because of so many of his similar roles. In the reception theory’s view, he may relate to a lot
of his fans as he seems to be a young ‘pothead’ or used to be one and anybody with a simila
life style may see this as good and feel as he relates and understands them, so they begin to
like him and even become a fan of his.