2. Audience
Horror/ Thriller/ Slasher
Psychographic
The general psychographic of horror/
thrillers/ slashers is mainstreamers. This
genre sees blockbuster films released
every year. The psychographic for Slasher
is popularly explorers, because of the lost
popularity of Slasher films from the 80s, this
is because they are oversaturated fro that
time, now we can see from Halloween
(2018) which at the box office made 257
million USD and has a 80% on rotten
tomatoes this demonstrates how it was well
received by critics. After Slasher films lost
appeal this film brought it back.
Age
The age focus of the Horror/ Thriller genre
is ranged from 12 to 18 by the BBFC, an
example of each of these can be seen from
The Women in Black (2012) which is a
BBFC 12, The Conjuring (2013) which is a
BBFC 15 and IT (2017) which is BBFC 18.
all of these films have suspense, thrill and
horror but they go about conveying
differently which is why they appeal to
different ages, the difference between them
is how much language and gore that they
use. Slasher films for the most part are a
BBFC 18, this can be seen from the
Halloween film series, the Nightmare on
elm street film series and Friday the 13th
films.
Gender
The Horror genre is known for
appealing to both male and
female, this is because the
aspects of horror mainly don’t
have a focus to specific genre
instead is focuses more on
peoples personality for relatable
characters. Thriller Films on there
own are shown to be more
appealing to females than men by
statistics, it is also why a lot of
thriller films include romance.
Slasher films appeal to both a
male and female audience but it
does push towards a male
audience generically, this is why
the 80s Slasher films mainly stars
an attractive female lead.
Ethnicity
In the Horror/ Thriller/ Slasher Genres they change aim of
ethnicity based on point of origin, classic Japanese
Horrors like Ringu or the Grudge casts Japanese people
as the main leads. In America Horror/ Thrillers movies
they have the main lead of white ethnicity the majority of
the time, this can be seen from the conjuring, insidious
and the women in black as examples. Slasher films are
prominent in America and this is the area of origin for
Slasher popularity, the result of this is that the majority of
Slasher ethnicity is white. According to 2016 statistics
70% of horror film movie goers are of white ethnicity.
Social grading
The social Grading for the horror/
Thriller/ Slasher is a c1 to d this is
because these are the social grades
that can afford to buy the film or see
it at the cinema. It s also likely that
people of a higher social status
would be interested in seeing a
horror film however research shows
that its from c1 to d.
Why people watch this Genre
It is shown by research that people
enjoy watching Horrors /Thrillers,
because they want their fears and
emotions to be tested, the audience
like the rush of adrenaline and are
entertained by their reactions.
Desensitization Theory
This is a theory based around over
exposure in the film industry, in horror
films for example a lot of aspects and
concepts are oversaturated in the
genre and the desensitization theory is
that this over exposure weakens the
affect over time, Slasher films had this
but now they are not as prominent they
wont have this affect on the younger
audience members
3. Existing Products 1
https://www.youtube.com/watch?v=_u6Tt3PqIfQ
2AM : The Smiling Man (Short Film)
Story
The story of this short film is taken from a true
story on reddit. There have been different
interpretations made of this story from short films
to animations. The story of this short film follows
the story of the protagonist walking home at 2am,
on the road he sees a man stood looking up with
a smile, at first he passes it off a drunk and walks
away but the smiling man starts to follow him.
Genre
The genre of this film his Horror/Thriller, The
Horror aspects of the film is the night setting and
the Soundtrack using a mix of ambient sound and
slow piano at parts to create a creepy and
suspense filled atmosphere. The Thriller comes
from how the film is shot, the camera follows the
protagonist and his perspective, this creates
thrills and jump scares.
Psychographic
The general psychographic of this Horror short
film is explorer, this Short film is popular on
YouTube but is not for a mainstreamer as its hard
to find and mainstreamers aren't drawn to short
films for they are not as popular as big films
although. This is why explorer is the
psychographic, its for people going out of there
own way to find the fear and thrill that a horror
provides.
How shots are used
At the beginning of the short film, the camera
is still when on the protagonist but as the
camera moves to the smiling man (antagonist)
the camera is shakey, the connotations of this
is how unpredictable the smiling man is to the
protagonist. Later in the short film when the
character becomes more and more afraid of
this strange man the camera around him goes
from still shot to a shaky cam. The
connotations of this is showing us how
uncomfortable the main character feels in the
situation.
When the camera is on the protagonist it uses
close ups and close shots and when the
camera is on the antagonist it uses long shots
and medium shots. The denotations of this is
showing us how far away the smiling man is to
the protagonist. The connotations of this is to
show how much closer we are to protagonist
in a relatable way of feelings and shock.
Denotations and Connotations
the denotations of this short film is that
someone is getting stalked by a creepy man in
the street. The connotations of this short film is
how the mind can play tricks, although its not
specified in the short film that this is in his
head, its how I view it. I see this short film as
the physical embodiment of paranoia, the
character is walking home on a night, most
likely after a night out which means he’s under
the influence of alcohol, this would explain
why he sees what he sees its just a few steps
further.
Mise en scene
The scene set up is a street at night, the reason that the time
of choice to film was late is because it’s the best setting for a
horror film as it creates a creepy and mysterious atmosphere.
This short film doesn't’t use props, instead it is filmed in a
street, the way this is filmed is simplistic but it still tells the
story of the smiling man. The set of this short film is a dark
street that is dim lit, this is a generic setting for a horror short
film but even though overused it still as affect. The reason that
a street was chosen is because its relatable to the audience,
the street is an ordinary looking street with strange things
happening, this plays on the audiences fear and paranoia.
Structure
This short film follows a linear structure, it plays through as if it
where happening in front of the audience, this is an affective
way of presenting a horror short film in this style, the shots are
easy to follow and this presents and easy narrative.
4. Summary
Existing product one
Was It useful
I found this existing product to be useful, the short film is under five minutes long and my presentation has to be five minutes
long. This sets a good example of telling a story in a short amount of time, the difference is that I want my short film to be
better shot, using more of a variety of shots, angles and zooms for example dolly zoom, Dutch angle and cowboy shot, in this
existing product it used a low variety of shots and when it could have used a wider variety of shots to help convey the
imagery better. Overall I found this existing product to be useful, it has set a bar to beat with my project and made it clear
that I need to plan a lot around my shots so that I know exactly what shot should convey. I liked how the short film used
camera shots to show connotations of feelings and this is something that I will be using in m short film.
Reason for choice
The reason that I chose this short film as a similar existing product is because when watching it, the short film was chilling
with dark tone which is the style that I want my short film to be. On top of that the short film is under 5 minutes which is a
time related to how long my project presentation has to be, because of this I can now see what type of content you can
realistically include in 5 minutes and I can begin to plan around this.
5. Existing Products 2
Horror short film : “The Smiling man”
https://www.youtube.com/watch?v=z
k-eY5S1Nck
Story
The story of this short film although named the
same is not the same as the first existing
products. The short film follows the a little girl
watching cartoons until she hears a noise, as she
goes out the room to check she finds a red
balloon (this scene is inspired by Stephen Kings
‘It’) as she follows the balloon we are met with
creepy and hair raising scenes until she makes
her way to the kitchen where she find the smiling
man, he starts to toy with her until she realizes
that behind him are her dead family that he has
killed and the short film ends.
Genre
This short film is a horror/ thriller, it is filled with
suspense and horror, this short film has all the
features of a horror film, from dark toned ambient
sounds and music to the way the camera slowly
follows the main character creating suspense for
what around every turn.
Psychographic
Like the first exiting product the psychographic of
this short film would be explorer, it’s a short film
on YouTube and is out of the way of
mainstreamers so the audience would have to be
going out of their own way to find this short film
hence explorer.
Techniques
This film opens up with he protagonist
watching a black and white animation on the
TV and is entertained by it, this links to the
end of the film where she sees the smiling
man who is also black and white, at first she
is entertained by the smiling man just like
the cartoon at the begging of the short film.
the use of colour on the smiling man
presents him to the girl like something off
TV, like the he isn't real, as he hands the girl
a red ball she starts to see it in colour,
viewing reality and as he applies blood to
his face he adds more and more colour to
himself which to the girl is connotations of
the situation becoming more and more real
until finally she realizes the body in the room
and reality hits.
Characters
This short film has two characters, the smiling man (antagonist)
and a little girl (protagonist). The smiling man is created to be
creepy, he is coloured white and black this a connotation of a
twisting view, the film is in colour but the main character is black
and white like the cartoon she was watching at the beginning.
The smiling man is maniacal and crazy his design figure and
movement shows this, the girl is innocent and how she stands,
stares and moves shows this.
Colour
The house that this was filmed in is blandly coloured and this is
to bring affect into the colours of red around the house, as the
girl moves closer to the smiling man she finds red balloons, red
is means danger, these balloons can be interpreted as warnings
to the girl showing that danger is ahead. The smiling man is
black and white, this is juxtaposition for white symbolizes
goodness and purity but black symbolizes fear and mystery
these contradicting meanings cancel each other out leaving the
smiling man a mystery. The girl wears pink which symbolizes
sweetness and innocence.
Mise en scene
This short film is shot in a black and white
themed house. The props that are used in
this short film:
• Red Ball
• TV
• Red Balloons
• Clear Body Bad
• Fake Blood
These props are used affectively, the
character design for the smiling man is dark
and decrepit so when he is on screen it
looks scary.
This short film uses close ups and tracking
shots to follow the story from the girls
perspective.
6. Summary
Existing product two
Was It useful
I found this short film to be useful as it showed me how to create a sinister atmosphere just by how the character looks, this
film uses limited props and a simple to create costume design, I found it useful to see the design of the smiling man, his
decrepit figure illustrates how to create fear in the look of s character and this is definitely something that I can use in the
design of my own characters. I intend to have more than one killer featured in my short film, the idea is that they look creepy
is important to me as a creator. I found the length of this short film to be useful, the film like similar existing product one was
around 5 minutes long. I find this useful because it shows me what I can include in the time frame that I have. Some of the
scenes in the build up to the final scene could have been removed to shorten time as they wasn’t necessary, this is what I
will watch out for in my short film.
Reason for choice
The reason that I chose this short film is because it was a popular horror short film on the website, I saw the time frame
being close five minutes like my presentation maximum I thought it may be a good choice, the image advertising this short
film had the smiling man on the front which is another reason for my choice, I was fascinated to see how the short film would
play out just from the character design, this is something I will have focus on in my short film, making sure my characters are
designed in a horror appealing way.
7. Existing Products 3
Watchmen credit intro (2009)
https://www.youtube.com/watch?v=h
24D87SqaLQ
Explanation of choice
The reason that I chose this intro is because
of how its shot, the style of footage is what I
want to create for my short film. shot in live
action in a way that re creates photographic
stills. My short film will take inspiration from
how this is shot while being about a horror/
thriller/ Slasher rather than a superhero film.
Story
The story behind this intro is the history of
watchmen from past to present. The intro
opens with the first watchmen fighting crime
in classic comic fashion, It starts off happy
with cheerful imagery in shots but then it
takes a dark turn as it moves towards the
watchmen of present. Within images it tells
an in-depth story filled with Easter eggs for
comic and history fans in the time frame of 5
minutes.
Psychographic
The psychographic of the target audience for this
film was originally explorer, the film is a twist on
superheroes and at the time of release wasn’t
popular and not known where as now the film
would be mainstream as and the film has picked
up a lot of traction over the years.
Genre
Watchmen is predominantly an Action film/
Thriller/ science Fiction/ Crime fiction/
Drama . It has different characters with
story's that move between different genres.
Dr Manhattan can control matter his scenes
have a high focus on science fiction. Night
owl and Lady Jupiter have a focus on
superhero. Ozymandias which is a focus on
drama. The final is Rorschach a detective
with a focus on crime fiction. All of these
different takes contrast with each other on
screen.
Connotation
In the scenes of this intro there is a man for
the newspaper taking a picture, each of
these scenes open with darkness until the
camera flash lights up the screen only for it
to fade back into darkness. The pictures
open with images of the original watchmen
happy and being heroes, in the movie when
it looks back to these scenes it shows that
there was a darker story behind the picture.
The use of this in the intro gives the
connotation that not everything on an
image is as cheerful as it seems and we
don’t really know what's happening behind
a picture.
Colour scheme
The colour scheme at the start of the intro
is bright and colourful showing how the first
watchmen were but then it turns dark and
gritty which is a connotation of the new
watchmen. The film demonstrates this
affectively.
Soundtrack
The soundtrack that is used in this intro is perfectly fitting, the
song is about times changing this is reflective upon the story of
the intro as the live action photographic stills are shot it presents
the story of how times are changing over the years.
Mise en scene
Each scene in this intro has props that present the story and
setting. In the opening scene for example there is Batman posters
around the alley and the gunman is dressed in a comical criminal
outfit and a gun, this immediately shows us that the film is about
superheroes from the first scene. The lighting in the scenes of the
intro always brings focus onto the main feature of the screen.
Shots and angles
This intro is shot as live action still photo, it uses medium and
tracking shots and keeps the angle at a natural view, just like a
still photograph. An exception to this is the JFK Assassination
shot which is angled at a high view while using a tracking shot.
This set up is what I shall take inspiration from in my short film.
8. Summary
Existing product three
Was it useful
Yes I found this existing product be very useful, as I intend to use the style of this intro I feel that researching the shots and
angles used scene by scene have been very useful and will help me develop a plan for when I create my storyboards for my
project. I found the soundtrack useful, the soundtrack uses the lyrics the link to the scenes on the screen and the overall
meaning of the song is the same meaning as the intro to watchmen, this is important for my project as my work needs to link
together. I also found it useful to look at the props used in this introduction, the props are used to tell a visual story like a
jigsaw that the viewer has to put together, this is the idea that I have for my short film and looking at the way that watchmen
has used the props will help in my planning for how I will use my props. I found it useful to look at the how the intro used
denotations and connotations to represent different parts of the visuals relevant to the story, this style is something that I
intend to include in my short film.
Reason for choice
The reason that I chose this existing project is because of the style that is used in shots and angles used to convey the story,
the hidden meanings and connotations presented by flash photography. The soundtrack use in this intro and how it fits in to
the overall story is another reason that I chose this as an existing product, the fact that the entire intro looks astonishing and
rewatchable is the basis of what I aim my project to be.
9. Existing Products 4
Scream (1996) - Sidney's Chase Scene
https://www.youtube.com/watch?v=YbP
a3yZlkkI
Explanation
The reason that I have chosen this scene Is because
of how its shot and the content. This is shot from
perspective of the protagonist who is being chased by
the classic slasher villain ghost face. The way that the
camera follows the chase scene through is classic
and this is a style that I would take for my short film.
Story
The story behind this scene is that the protagonist
has been targeted throughout the movie by a serial
killer known ghost face and in this scene it brings the
film to its climatic conclusion. The scene is all about
the main character trying to escape the blade of the
killer.
Psychographic
The main phychographic for this was originally
mainstream, in 1996 this film hit cinemas for the first
time and it changed the way that slasher films where
made, the film makes a serial murder mystery fun
where the audience likes the antagonist and the
protagonist. This at 1996 and onwards into the early
two thousands was very popular however in the years
that followed the scream franchise became
oversaturated and now the original 1996 scream for
this generation would be explorer as although it’s a
classic it’s a film people have to go out of there way
to watch.
Genre
The Genre of scream as a whole is a mix of
horror and mystery, in this scene in particular
it shows the horror side of the film. This scene
also shows mystery, towards the end of this
scene the audience is led to believe that the
protagonists boyfriend was Ghostface but this
scene opens with his death and so the
mystery at this point is even more
suspenseful than before.
Connotation
in scream the film makes us believe that
various different people that are apart of
the group but as the film goes on and
more and more people get killed until no
one but Sidney left, this leaves the
audience shocked until it turns out it was
her boyfriend and his best friend who
faked their death in front of her. The
connotations behind this is that not
everything is as it seems even when
where sometimes sure.
Colour Scheme
The colour scheme used in scream is a mix of
bright colours around all of the characters this
is to create mystery around them, matching
them all in safety covers up who the killer
could be. Ghost face he's the colour scheme
of black and white this creates a contrast
between safety and darkness.
Soundtrack
The soundtrack to scream is a creepy and suspenseful
violin, the use of the violin in this film is great because of
how it creates the suspense, in this scene in particular it
uses loud thuds and fast tunes to create suspense while
they are being chased.
Mise en scene
The props used in this scene are:
• Fake Blood
• Prop Knife
• Door
• Stairs
• Bed
These props create the scene of the house and are used
in this chase scene as usable objects to intensify the
scene. The costume for ghost face is a black poncho and
jeans and elongated ghosts face. The costume is styled to
be silly as it ads a light tone to a slasher horror and a
memorable vibe. This scene uses shaky tracking shots
with extreme close ups to create an intense scene that has
a claustrophobic feel for the audience.
10. Summary
Existing product four
Was it useful
I found researching this existing products to be useful as my opening for my short film before my existing product three style
would start I intended to have a classic scream style chase opening, this would be shot in the same style as this chase scene
in scream creating tension through the use of shots, to make it visually stunning to the eye, in this way I found this similar
existing product to be useful what this product could have improved on the connotations and clever hidden meanings, in
scream its rare to find any because the film was created to be a fun slasher without thought beyond that.
Reason for choice
The reason that I chose this scene inperticular over other slasher chase scenes is because of how its filmed and what it
brings, the films villain is styled like a cheap Halloween costume but what his threat is very real, another part of this scene is
how its shot, I intend to have a chase scene in my short film at the opening and I intend to replicate this style of chase as it
would link in with the meaning of my project.
12. Costume/Props List
List of Props and Costumes to use in my Short film:
• Fog Machine
• Fake Blood x3
• Prop Knife
• Scream Costume
• Bag with Holes for eyes and mouth
• Clown Mask
• Sand Bag
• Eggs pack of 6
• Prop Shovel
• Michael Myers Costume from Halloween
• Freddy Krueger Costume from Nightmare on elm street
• Jason Costume from Friday the 13th
• Chucky Doll
• Bugs Bunny Costume
• Prop Axe
• Prop Sword
• Santa outfit
• Sledgehammer
18. Costs for Costume/ Props
List of Props and Costumes to use in my Short film:
• Fog Machine - £24.99
• Fake Blood x3 - £38.97
• Prop Knife - £2.99
• Scream Costume - £12.99
• Bag with Holes for eyes and mouth – 10p
• Clown Mask - £7.99
• Sand Bag – 49p
• Eggs pack of 6 - £3.00
• Prop Shovel - £32.99
• Michael Myers Costume from Halloween - £42.99
• Freddy Krueger Costume from Nightmare on elm street -
£34.99
• Jason Costume from Friday the 13th - £29.99
• Chucky Doll - £16.99
• Bugs Bunny Costume - £39.96
• Prop Axe - £2.94
• Prop Sword - £3.99
• Santa outfit - £5.99
• Sledgehammer - £4.99
Total : £307.34
19. Bibliography for Costume/
Props
1. ilovefancydress. (2019). ilovefancydress. Available: https://ilovefancydress.com/costumes-beginning-with/costumes-
beginning-with-s/adult-screamer-halloween-costume?gclid=EAIaIQobChMIqtvSmK-i4AIVy7ftCh3-
lAXMEAQYASABEgIAc_D_BwE . Last accessed 4th February 2019.
2. red carpetfx. (2019). Fake Blood. Available: https://www.redcarpetfx.com/products/smiffys-fake-blood-
bottle?utm_medium=cpc&utm_source=googlepla&variant=20640716037&gclid=EAIaIQobChMIr5boxa-
i4AIVq7_tCh2w0AazEAQYASABEgK6GvD_BwE . Last accessed 4th February 2019
3. Amazon. (2019). Fog Machine. Available:
https://www.amazon.co.uk/dp/B07B4D6VL9/ref=asc_df_B07B4D6VL958142109/?tag=googshopuk-
21&creative=22146&creativeASIN=B07B4D6VL9&linkCode=df0&hvadid=310775528043&hvpos=1o1&hvnetw=g&hvrand=4061
4547938107. Last accessed 4th February 2019.
4. ilovefancydress. (2019). Blood Stained Kitchen Knife. Available: https://ilovefancydress.com/halloween/blood-stained-kitchen-
knife?gclid=EAIaIQobChMIrbOA97Ci4AIV6LDtCh3bnQFAEAQYAiABEgJDZ_D_BwE . Last accessed 4th February 2019.
5. Fancy Dress Ball. (2019). Clown Mask. Available: https://www.fancydressball.co.uk/masks/adult-masks/clown-threequarter-
mask-with-red-hair-26385.htm?gclid=EAIaIQobChMIutPin7Gi4AIV7rvtCh2WMg_qEAQYAiABEgJohvD_BwE . Last accessed
4th February 2019.
6. aspli. (2019). Sand Bag. Available: https://www.aspli.com/231/hessian-sand-bag-13-x-30-inch-
approx/?gclid=EAIaIQobChMIkryf9rGi4AIVmoXVCh03lwgPEAQYASABEgIk-vD_BwE . Last accessed 4th February 2019.
20. Bibliography for Costume/
Props
7. ebay. (2019). Shovel . Available: https://www.ebay.co.uk/i/301756354949?chn=ps . Last accessed 4th February 2019.
8. Party Delights . (2019). Michael Myers Costume . Available: https://www.partydelights.co.uk/halloween-costumes/halloween-
h2o-michael-myers-
15339.aspx?ChosenSize=FANC15340&gclid=EAIaIQobChMIuIeA1LSi4AIVJTbTCh041gPMEAQYByABEgKZbPD_BwE . Last
accessed 4th February 2019.
9. fancydress. (2019). Freddy Krueger Outfit. Available: https://www.fancydress.com/costumes/1276612/freddy-krueger-full-
costume-kit?gclid=EAIaIQobChMIvNPpiLWi4AIVFIXVCh3dsgNLEAQYASABEgJr7_D_BwE . Last accessed 4th February 2019.
21. Locations for Filming
These are the filming locations that I am wither planning to use or could possibly use if I need to as well as backup
locations.
The locations I plan to use:
• 78 Princess Drive, York (My House) –
opening scene to be shot here.
• MickleGate, York – Alley scene in the
short film.
• Princess Drive, York (My Street) –
Chase scene.
• Hope street, York – Police capture
scene by the house.
• York Centre, York – Open Area, for
large amount of people scene.
22. Equipment
Camera equipment that I will be using when
filming is:
• 700D Camera (Canon)
• 700D Battery and Spare
• 600D Camera (Canon)
• 600D Battery and Spare
• Tripod
• RODE Shotgun Microphone
• Hand Held Audio Recorder
• Boom Microphone and Hand Held
• SD Card (Video)
• 50 MM Lens
24. Survey Question 1
Observation: In this question I asked the gender of my audience and out of the forty three people that responded to the
question it is shown that sixty seven percent of them are male and thirty two percent of them are female, this shows me that
the majority of people who will watch this short film will be male but there is still a large percentage that is female, it would be
logical to make my project so that appeals to both male and female to widen my audience range.
How will your product appeal to this audience: my product will appeal to both male and female genres this is because it will
be based off story and characters that appeal to both male and female.
25. Survey Question 2
Observation: It is clear looking at the age responses that the majority of people that will be viewing my short film are aged
from 18 to 24 there is a small percent of people that are under 18 and then there is a small percent of people that are 25 to
34 there is no audience for the 35+ in the survey.
How will your product appeal to this audience: my product will appeal to this audience because my short film will contain
violence such as blood and gore which is generally aimed at an audience of over 18 and since this is the majority of my
audience I find this useful.
26. Survey Question 3
Observation: From this I can see that out of the two options that I had given for genre which where horror and thriller, the
horror option appealed to more people that the thriller option although it was close.
How will your product appeal to this audience: my product will appeal to both of these audiences as it is a horror/ thriller but it
will have more horror aspects than thriller which appeals to the majority of the audience that took this survey found horror
more appealing that thriller.
27. Survey Question 4
Observation: This question was important, as I wanted to know what people would expect the age rating to be for a horror
short film, this is because I wanted to know what age I should be aiming my short film at based on expectation and it is clear
that the majority of people would expect it to be a fifteen classification on film.
How will your product appeal to this audience: my product will appeal to this audience as it will be a 15 rated short film or
under this is because although it will contain violence and gore but it wont contain bad language which means by the
classification it wouldn’t fall under 18.
28. Survey Question 5
Observation: I asked this question because I intend to have blood and gore in my short film because of this I wanted to see
how many people would expect to see that going in to my short film. From the responses it is clear that the majority of people
which is 67% would expect to see blood and gore in a short film which is good because by including it I will be appealing to
the majority of the audience.
How will your product appeal to this audience: My product will appeal to this audience as it will have blood and gore which is
what the audience would expect to see.
29. Survey Question 6
Observation: I asked this question as my horror film wont be built around suspense like traditional horror films my product will
instead be horror themed but focused on story aspects, this shows me that the majority of my audience expect suspense but
there is a large amount of people that wouldn’t expect to see it.
How will your product appeal to this audience: my product will appeal to the lesser side of the audience as it wont feature
suspense as an important feature of the short film, this is because it wouldn’t fit in the visual style of story telling that I have
planned for my short film.
30. Survey Question 7
Observation: I asked how long people would expect the survey to be because I wanted to know how long my audience would
be expecting to sit down and watch for, this is important because I can now structure my short film around the expected time
in order to appeal to this audience. The time I would be aiming for from the results is 5 to 10 minutes, this is what the majority
of the audience would expect as 75% of them feel this way.
How will your product appeal to this audience: My product will appeal to this audience because I'm going to fit it the time of
this short film into the expected time frame to maximise my appeal.
31. Survey Summary
Strengths – The strengths of the survey was that I was able to ask a large range of people important questions I
needed to know in order to benefit my short film in the long run. It was a strength that I had 44 responses in total to
the survey, the more people that respond the better audience profile I can build on the different questions I asked. An
advantage of doing a survey is that they're practical, I can choose the questions that I want to ask and I can decide
whether I want a single or multiple choice answer and whether I want a simple tick in a box or a more explained
answer to a question. Another advantage of doing a survey is it gives me chance to gather vast amounts of data.
Another strength of this survey is that its quantitative and allows good analysis of results. A strength of these surveys
are that I am now able to create strategies around the responses I received so that I can get a better picture of what
the audience want and aim my project to cover these needs.
Weaknesses – A weakness of the survey is waiting for a good amount of responses, the more responses I get the
better picture I can build of what the audience want and it takes time to wait for a good collection of responses. This
time I could have spent pushing forward my planning for my short film, however I feel that its important I get a wide
range of responses to help form my product. Another weakness is that people have the ability to skip questions,
although I only had one skip that skip could have been extra information that could of helped. Another weakness is
that I only gave the audience taking the survey the ability to give a simplistic answer this is because I couldn’t trust
people enough to give serious responses since its an informal approach to getting answers.
Overall – I would say that overall I found the surveys to be a major strength and this is due to the large amount of
responses I received. Another key part of the survey been a strength is that I was able to get answers to questions
that I needed answering in order to build a picture of my audience.
