3. History
• Founded on 28th of June 1999
• Retail, e-commerce, internet
and technology
• Profitable after three years
• Biggest IPO in US history
21.01.2021 Presentation by Adrian Milosevic 3
4. Naming
• Ali Baba from “One Thousand
and One Nights”
• Easy to spell
• Globally known
21.01.2021 Presentation by Adrian Milosevic 4
6. Taobao
• Founded in 2003
• C2C marketplace
• Only in Chinese-speaking
regions
• Comparable to eBay
21.01.2021 Presentation by Adrian Milosevic 6
7. TMALL
• Launched in 2008
• B2C platform
• Comparable to Amazon
21.01.2021 Presentation by Adrian Milosevic 7
8. Alibaba.com
• Launched in 1999
• B2B marketplace
• High minimum order quantity
21.01.2021 Presentation by Adrian Milosevic 8
9. AliExpress
• B2B and B2C marketplace
• Smaller minimum order
quantity
• Aimed at international buyers
21.01.2021 Presentation by Adrian Milosevic 9
10. Alipay
• World’s largest mobile and
online payment platform
• 1 billion users
• More than 100 million
transactions per day
21.01.2021 Presentation by Adrian Milosevic 10