1. -542925-114300This is a perfume advert for Elle. This would target an audience between the ages of 18 -25. This is because the model used in this advert is around that age group.The woman appears more masculine than feminine; this is shown as her hair is scraped back, and she is wearing a black blazer. The black blazer may suggest that she is mysterious and powerful. She gives a sexual tone to the advert as she is unbuttoning her blazer and she is not wearing anything else apart from the blazer, showing her cleavage. She is wearing pink lipstick, this makes her seem more sexy and fierce. A low angle shot is used; this shows that the model is powerful and overwhelming. Direct mode of address is used, this would make the audience feel more engaged with the advert as if it is addressing to them. ‘Elle’ means ‘She’. The text is in a serif style font; this makes it appear more feminine. <br />