"Cross Channel Marketing at the Tourism Industry’s Service"! Represented on stage by George Charalampakis, our Performance Marketing Manager, ForestView did participate on June 5 in the "Online Marketing Masterclass for Hoteliers" that was organized by Travel Daily News.
1. Cross Channel Marketing: How to
Increase Your Online Sales
05/06/2013
ForestView is a unit of
George Charalampakis,
Performance Marketing Manager
2. The Group
Leading Digital Media
& Marketing Group
Geo Presence: CEE. & SE Europe
Sales House
Geo Presence:
GR/HU/RO/BG/CY
HR: 39
Launch : 2006
Performance Marketing
Geo Presence:
GR/HU/RO/BG/CY
HR: 19
Launch : 2010
9. Multichannel Path to Conversion
Considerati
on
Intent to
purchase
Research PURCHASE
HOTEL
RESERVATION
Search on the web PURCHASESocial Interactions Surfing on the web
&
Search on the mobile
14. The Issues
Too much information in too many places: 35%
Organizations say that integrating multiple data sources is a challenge
They don’t understand the benefits: 30%
Having a hard time understanding how marketing analytics use
They lack the talent: 30%
Having problems finding the right people with the right knowledge
2013 Big Data for Marketing, Aberdeen Group
18. Optimized Performance marketing campaigns across
multiple channels, that are measured (and paid for),
based on their performance against certain
objectives.
Performance Marketing is about delivering tactical,
accountable and measurable results; all driven by client-led
success metrics