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The entrepreneurial mythology and how we built a multinational group without it

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This presentation was delivered by Odysseas Ntotsikas, Founder & Managing Director of the ThinkDigital Group, at the Open Coffee session that took place on June 28 in Athens, Greece. Open Coffee Club Greece and its meetings are the point of reference for greek startups.

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The entrepreneurial mythology and how we built a multinational group without it

  1. 1. “The Entrepreneurial Mythology and how we built a multinational Group without it!” Odysseas Ntotsikas, Founder & MD
  2. 2. Be the best in Connecting Brands to Consumers in Emerging Markets!
  3. 3. Selling Marketing Shovels & Picks to the Gold Miners in Emerging Markets
  4. 4. Digital Advertising Value Chain ConsumerTouchpointEnablerAgencyAdvertiser 100% 15% - 35% 10% - 30% 75% - 45%
  5. 5. #1 “VC Money”
  6. 6. #2 “B2C”
  7. 7. #3 “Go Global”
  8. 8. #4 “Innovation = revolution”
  9. 9. #5 “Innovation = technology”
  10. 10. #6 “Who Wants to be Millionaire?”
  11. 11. #7 “Focus”
  12. 12. #8 “Battleground”
  13. 13. #9 “Work-Life Balance”
  14. 14. #10 “Gurus”
  15. 15. odysseasn@thinkdigitalgroup.net

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