How to choose
the right campaign?
Tasos Kalogeras,
Performance Engineering Manager,ForestView
Affiliate Marketing Master C...
Publishers ask:
How will I maximize my profit?
What are the options?
Campaign 1 Campaign 2
Choose campaign 1
Choose campaign 2
Choose both campaigns
Choose non of the ca...
What Publishers have
Ad Inventory
=
Ad Impressions
Ad impressions’ types
Banners
Text Ads
Articles – Advertorials
Newsletters
Facebook Page
…
Different Campaign Types
CPA
CPC
CPS
CPM
Hybrid
Actions
Impressions
Clicks
Sales
So … how can I maximize my revenues???
By maximizing my eCPM
Learn your audience
People Visiting your Website
Demographic
13-18
19-25
46+
35-45
26-35
Interests
Education
How to Segment your Audience
Most popular ways to do this:
1. Newsletter Subscription
2. Facebook Page
3. Google Analytics
How to Segment your Audience
Newsletter Subscription
Ask for the info you need:
• During the initial subscription
• With a...
How to Segment your Audience
Facebook Page
Ask for or find the info you need:
• Facebook Insights
• Create an app and ask ...
How to Segment your Audience
Own Website
Find the info you need:
• Website categories
• Website content
• Google Analytics...
…And when you define your audiences…
Inside Website Targeting
Logged in users
In specific categories
In specific articles
Outside Website Targeting 1
Through Newsletters
Outside Website Targeting 2
Facebook Page
1. Targeted Posts
2. Targeted Pr...
Next time you’ll ask yourself
“Will this be a profitable campaign?”
You’d better think:
“Does this campaign fit to my audi...
Thank You!
Contact details
Name: Tasos Kalogeras
Email: tasoskal@forestview.eu
Skype: tasos_kalogeras
URLs:
http://www.for...
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Choosing the right campaign

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Are you an experienced Affiliate, but still you are not sure whether you choose the right campaigns? Tasos Kalogeras, Performance Engineering Manager at ForestView, has some valuable insights for you!

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Choosing the right campaign

  1. 1. How to choose the right campaign? Tasos Kalogeras, Performance Engineering Manager,ForestView Affiliate Marketing Master Class
  2. 2. Publishers ask: How will I maximize my profit?
  3. 3. What are the options? Campaign 1 Campaign 2 Choose campaign 1 Choose campaign 2 Choose both campaigns Choose non of the campaigns
  4. 4. What Publishers have Ad Inventory = Ad Impressions
  5. 5. Ad impressions’ types Banners Text Ads Articles – Advertorials Newsletters Facebook Page …
  6. 6. Different Campaign Types CPA CPC CPS CPM Hybrid Actions Impressions Clicks Sales
  7. 7. So … how can I maximize my revenues??? By maximizing my eCPM Learn your audience
  8. 8. People Visiting your Website
  9. 9. Demographic 13-18 19-25 46+ 35-45 26-35
  10. 10. Interests
  11. 11. Education
  12. 12. How to Segment your Audience Most popular ways to do this: 1. Newsletter Subscription 2. Facebook Page 3. Google Analytics
  13. 13. How to Segment your Audience Newsletter Subscription Ask for the info you need: • During the initial subscription • With a contest for old and new subscribers Be careful! Do not overdo it! Ask only for the necessary info
  14. 14. How to Segment your Audience Facebook Page Ask for or find the info you need: • Facebook Insights • Create an app and ask for permissions Be careful! Do not overdo it! Ask only for the necessary info
  15. 15. How to Segment your Audience Own Website Find the info you need: • Website categories • Website content • Google Analytics audience segmentation • Google Analytics Events
  16. 16. …And when you define your audiences…
  17. 17. Inside Website Targeting Logged in users In specific categories In specific articles
  18. 18. Outside Website Targeting 1 Through Newsletters Outside Website Targeting 2 Facebook Page 1. Targeted Posts 2. Targeted Promoted Posts DON ‘ T WASTE INVENTORY
  19. 19. Next time you’ll ask yourself “Will this be a profitable campaign?” You’d better think: “Does this campaign fit to my audiences?”
  20. 20. Thank You! Contact details Name: Tasos Kalogeras Email: tasoskal@forestview.eu Skype: tasos_kalogeras URLs: http://www.forestview.gr/gr/services/

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