Facebook in the Mixand the Case for MobileApril 2013                      Performance Marketing                  Forest Vi...
In the mixCan Social Advertising Drive Performance?
Facebook in the mix - Cross Channel Marketing        Bidding is a Dynamically Changing Environment     Can provide Cross C...
Understand the medium’s capacity to deliver
Why is this?          Facebook offers highly accurate targetingSource: Nielsen OCR, November 2012
Mobile Facts & Figures50% higher CTRs & 10x times higher conversion rates3x better ROI from                 8-10x the reac...
You.gr Mobile App                                    “Scan me”“Price Alert”                       enabling users to scan t...
Our Approach Targeted people based on demographic information and Operation System Mobile Ads – Mobile apps Install Ads Ad...
33X higher CTR compared to standard ads
10X higher click-to-install ratecompared to standard mobile banner ads
#1 app in the Top10 chart    of free iOS Greek AppStore
5 Tips for Effective Mobile AdsUse engaging imagesUse real people and thingsThe Brighter the betterHave a strong Call To A...
Next …
Financial OfferContact Us:wesales@forestview.euwww.forestview.euSee the big pictureThank You!
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Facebook in the mix & the case for Mobile effectiveness

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Facebook in the mix & the case for Mobile effectiveness

  1. 1. Facebook in the Mixand the Case for MobileApril 2013 Performance Marketing Forest View is a member company of
  2. 2. In the mixCan Social Advertising Drive Performance?
  3. 3. Facebook in the mix - Cross Channel Marketing Bidding is a Dynamically Changing Environment Can provide Cross Channel Changes and opportunities
  4. 4. Understand the medium’s capacity to deliver
  5. 5. Why is this? Facebook offers highly accurate targetingSource: Nielsen OCR, November 2012
  6. 6. Mobile Facts & Figures50% higher CTRs & 10x times higher conversion rates3x better ROI from 8-10x the reach mobile app install ads compared to other mobile ads
  7. 7. You.gr Mobile App “Scan me”“Price Alert” enabling users to scan theinforming users of barcode of the product of theirchanges in product choice using the built-inprices barcode reader“Shaker” randomlyserving web offers “Panic Button” enabling customer care via phone, email, Facebook and Twitter
  8. 8. Our Approach Targeted people based on demographic information and Operation System Mobile Ads – Mobile apps Install Ads Ads were placed on mobile news feeds, the most engaging place of Facebook Mobile
  9. 9. 33X higher CTR compared to standard ads
  10. 10. 10X higher click-to-install ratecompared to standard mobile banner ads
  11. 11. #1 app in the Top10 chart of free iOS Greek AppStore
  12. 12. 5 Tips for Effective Mobile AdsUse engaging imagesUse real people and thingsThe Brighter the betterHave a strong Call To ActionKeep Testing
  13. 13. Next …
  14. 14. Financial OfferContact Us:wesales@forestview.euwww.forestview.euSee the big pictureThank You!

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