What is MMI Basel / HCI Basel? A short introduction to our activities. This presentation was given during the workshop "Human Centered Design" of the Innovation Office of the University of Basel.

1. Dr. Florian Brühlmann | April 9, 2020
Human-Computer Interaction
Research Group Basel
HCD Workshop Innovation Office University of Basel
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2. Why does
HCI* matter?
*HCI = Human-Computer Interaction
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3. 3

4. Technology should
solve problems for
people
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5. – Donald A. Norman, Living with Complexity
“We must design for the way people behave,
not for how we would wish them to behave.”
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6. people
HCI is about
understanding
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7. Who we are
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Center for General
Psychology and Methodology

8. Team
Prof. Dr. Klaus Opwis
Florian Brühlmann, PhD
Lena Aeschbach, M.Sc.
Stephan Zähringer, M.Sc.
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Dominik Kayser, B.Sc.
Philipp Baumgartner, B.Sc.
Sebastian Perrig, B.Sc.
Lorena Werder, B.Sc.
Nicolas Scharowski, B.Sc.
···

9. What we do
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Research Education Services

10. Research Projects
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Meaningful
Interaction
&
Emotion in
Games
Measuring
the
User
Experience
Data Quality &
Crowdsourcing

11. Service Project Examples
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Usability
Testing Benchmarking

12. Usability Testing
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Your Target Users In Our Lab* Solving Tasks

13. Usability Problems
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14. Benchmarking
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Over Iterations Over TimeWith Competitor

15. Benchmarking Results
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16. HCI Research Methods
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Usability
Testing Benchmarking Persona and
Scenario Experiments Eye Tracking Prototyping User & Task
Analysis
Customer
Journey
Online
Surveys
Heuristic
Evaluation
Customer
Interviews
Contextual
Inquiry Card Sorting and many
more...
Get in touch
hci-basel.ch

17. Thank you
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@fbruehlmann
linkedin.com/in/fbruehlmann
florian.bruehlmann@unibas.ch
www.hci-basel.ch