The Evolution of Assessment:
Going digital with Pandora’s box?
4th May 2017, 9.00 – 12.00 Linnean Society, Burlington House,
Picadilly, London. W1J 0BF
About the ABP
• Business Psychology is part of everything you do. It is a science and our job is
to share this in a user-friendly way for the benefit of you and your organization.
• We share best practice – bringing you real life examples of business
psychology’s effective application in the workplace
• We build capability: enabling the development of knowledge and skills in
• Being sustainable: we operate as a financially sound association
• Being inclusive: if you’re the sort of person who is fascinated by psychology at
work, you are part of our tribe.
• Insights from the best in the industry. We crunch down hours of research
and data. We spare you the work and bring you thought leadership,
evidence and science in one morning.
• Meet each other. Last year this event was sold out. The majority of those
who came were time poor Talent managers, Graduate recruiters, Heads of
recruitment and HRD’s. There are three chances to network. We believe
in breaks and the power of you forming connections.
• Value. We’re a not for profit. We are run by volunteers: costs don’t pay
salaries, pensions or rent. The ticket price helps us cover our costs and
support our members.
What will this session offer you?
9.00 Arrive/ Coffee
9.20 ABP Welcome: Lucy Standing – Vice Chair, Evalyn Powell, Volunteer
9.30 Joined up thinking: Assessment, technology and data
The evolution of technology, assessment & data. What the market drivers influencing
assessment development? What are the emerging and themes in blending technology and
assessment solutions and how should we approach assessing the usability of the new breed
of tools. Chris Small – PAN, a psi business
10.00-10.15 Short Facilitated group discussion: What trends are you noticing?
10.45 –11.15 Going digital: What is best practise in using mobile based psychometrics? What
questions should you be asking? What evidence is there that being on a mobile may change
how we respond to a questionnaire? What is the evidence? Advice/best practise guidelines for
mobile. Alan Bourne-Sova Assessment
11.15-11.45 Your on line digital footprint: A Pandora’s Box. Are computer based
personality judgments better than a humans? What is the current capability of AI to predict
and read our personality? Were the claims about the Trump campaign being manipulated
by social media likely? What is/isn’t possible? What does the next 5 years look like?
Professor John Rust, Director Psychometrics Centre, University of
11.45 – 12.00 ABP Close: Steve Apps – Chair
12.00 – 12.30 Break and Networking: Guests who would like to remain and network are warmly
invited to stay as the room has been held until this time to help facilitate this process.
Chris Small – detail:
Joined up thinking: Assessment, technology and data
The talent assessment space is experiencing some of its most fundamental changes in the
types of tools, instruments and methods being developed, in many instances driven by the
evolution of technology and access to previously inaccessible levels of data. In this session
Chris will describe the evolution of assessment and technology and provide a forward looking
account of emerging assessment trends, challenges and the key questions to consider as we
move into an assessment environment increasingly driven by technology and data mining.
Chris is a Chartered Psychologist with a strong consulting and solutions focus. He has over 15
years’ experience of a providing a range of international organisations with impactful human
capital solutions often focused on merging assessment, technology and broader consulting
expertise. Chris is currently the Vice President at PAN/PSI, a global leader in assessment &
digital solutions, where he is responsible for their international talent assessment segment.
Chris was previously the deputy CEO at Saville Consulting and was responsible for international
solutions and delivery.
Alan Bourne: detail
Digitalisation is impacting all areas of the economy and the world of assessment is no
exception. This session will discuss how the digital world is changing expectations of
assessment, including greater personalisation; the move to mobile; increasingly immersive
experiences as attraction and selection converge; and more sophisticated analytics. The
session will close on how technological and social change is influencing both how we may
assess in the future, and crucially what capabilities will matter in the years ahead.
Alan is founder and Managing Director of Sova Assessment, focused on bringing a fresh
approach to psychometrics by delivering digital, mobile-friendly solutions that provide both
precision and a great user experience. He has 20 years of experience in the field, having
previously co-founded Talent Q and prior to that worked for Royal Mail and SHL. He is a
Chartered Occupational Psychologist, holds a PhD in Organisational Psychology and is also a
board member leading Industry Standards for the Association for British Psychology.
John Rust: detail
Your on line digital footprint: A Pandora’s Box
Classical psychometrics is based on the analysis of items in tests. Today, our ability to treat
online digital footprints as psychometric items has opened a Pandora’s Box that takes both
theory and practice to new levels. Online ‘items’ include Likes, words, pictures, quizzes, games,
videos, search, locations, spend, and biometrics, all of which can be subject to machine
learning, AI and other forms of data analytics. A new era in the prediction and control of
human behaviour brings many benefits but also carries significant risks, to individuals and
Professor John Rust is Director of The Psychometrics Centre at the University of Cambridge, a
world leader in modern psychometric techniques. Its software products include Concerto, an
open source online adaptive test development platform and Apply Magic Sauce, an API that
enables users to analyse their online psychological footprint from either their Facebook Likes
or specimens of their writing.
The room where Charles Darwin gave his inaugural lecture on the theory of
evolution. The Linnean Society: https://www.linnean.org/contact/find-us
For more information
General Enquiries: 01625 664540
The Association for Business Psychology
Chester House, 68 Chestergate, Macclesfield, SK11 6DY
• Members £Free
• Non members £65 +VAT
• Annual membership £50*
* If you sign up for direct debit.
To access eventbrite to purchase a ticket, click here:
To join the ABP and attend for free, go to: www.theabp.org.uk
There is a maximum capacity and this is done on a first come, first served basis.
Membership also entitles you to:
- A free training workshop
- 2 free speaker events
- The option to use the letters MABP after your name
- Discounts at conferences and sometimes free places at partner events (Partners are
changeboard and Engage Employee)
- Access to the PAN platform (worth £250).