Recommendations about how you can adopt Agile marketing in your team. Key questions to consider when rolling out Agile across your teams.

1. THE AGILE MARKETING MODEL
FEMI OLAJIGA | AGILE MARKETING COACH
Femi Olajiga | Agile Marketing Coach | www.cxconversion.com | femi@cxconversion.com

2. AGENDA
WHAT IS AGILE MARKETING?
BENEFITS OF AGILE MARKETING
THE AGILE MARKETING MODEL
RECOMMENDATIONS
QUESTIONS

3. What is Agile Marketing?
Focus on Agile frameworks
Focus on tools
What Agile Marketing is not:
Agile Marketing is about:
Customer Experience
Agile Mindset

4. Benefits of Agile Marketing
Marketing strategy implementation
Collaboration across silos
Focus on value
Employee engagement

5. The Agile Marketing Model
Strategy
People Process

6. Strategy
1. Combines qualitative and
quantitative insights
2. Dynamic and fluid tactics
3. Continous improvement

7. Process
1. Scrum
2. Kanban
3. Scrum + Kanban
4. Sequential or Waterfall

8. People
1. Leadership
2. Communication
3. Diversity
4. Rewards system

9. Recommendations

10. 1
Clarify and align what Agile
marketing means to your team(s)

11. 2
Ask yourself: ‘Why do we need
Agile Marketing?

12. 3
Confirm your expectations from
Agile marketing

13. 4
How will Agile marketing affect
each member of your team
specifically?

14. 5
What incentives does Agile
marketing provide to each
person on your team?

15. 6
How do you plan to get buy-in
from everyone?

16. 7
How do you plan to develop
Agile marketing skills across
your teams?

17. 8
What resources will your teams
need to become truly Agile?

18. 9
How many teams will retain
working in the waterfall model?

19. Questions

20. THE AGILE MARKETING MODEL
FEMI OLAJIGA | AGILE MARKETING COACH
Femi Olajiga | Agile Marketing Coach | www.cxconversion.com | femi@cxconversion.com