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Feedsy Webinar August 2015
- 2. Steve Holmes Sales and Marketing http://feedsy.info/http://shmarketingdesign.com/ http://shmarketingdesign.com/ http://shmarketingdesign.com/
- 3. Agenda Why & How Channels Social Content How Much Time? A Solution Takeaways Questions Special Offer
- 4. Why?
- 9. How?
- 10. Media has changed But the picture is not in Germany has hard strong even with the
- 11. One-To-One But the picture is not the same in all countries. TV viewing in Germany has hardly been affected; indeed it remains strong even with the young – 58% of under-35s still watch a of news in the majority of count US and Finland where online is considered more important than DIGITAL NEWS REPO ountries. TV viewing indeed it remains under-35s still watch a of news in the majority of countries – with the exception of the US and Finland where online is ahead. Social media are now considered more important than print in the US, Ireland, Brazil, DIGITAL NEWS REPORT 2015 10 11/
- 12. One-To-Many ption of the a are now and, Brazil, 10 11/
- 13. 0% 10% 20% 30% 40% 50% Email Newsletters Digital/Social Media Printed Newsletters Printed Info Packs Webinars One-to-ManyComms Actual%vsPreferred% Connecting with Clients: Solving the communication matrix, AFA White Paper October 2013
- 14. 0% 2% 4% 6% 8% 10% Apps ! !Podcasts (Audio) LinkedIn Videos (Youtube) Blogs Facebook Twitter Digital/SMComms Actual%vsPreferred% Connecting with Clients: Solving the communication matrix, AFA White Paper October 2013
- 15. More Channels = More Satisfaction 1 2 3 4 5 6 7 8+ 6.9 7.9 8.5 8.9 9.1 9.3 9.4 9.5 Number of communication channels Client satisfaction with adviser Connecting with Clients: Solving the communication matrix, AFA White Paper October 2013
- 17. Weekly access is only one part of the p value of different news sources and ag comes out even more strongly as the m slide 12 MAIN SOURCE OF NEWS BY COUNTRY Q4. You say you’ve used these sources of news in week in each country. 0% 10% 20% 30% 40% 50% 60% 70% 5 5 33 7 14 29 23 33 58 53 49 49 JapanGermanyFrance 0% 10% 20% 30% 40% 50% 5 5 3 10 1 3 7 14 8 4 29 23 33 34 44 58 53 49 49 43 BrazilItalyJapanGermanyFrance slide 13 MAIN SOURCE OF NEWS BY AGE 100% 60% 80% 100% 54 60
- 18. Weekly access is only one part of the picture. We also track the value of different news sources and again we see that TV news comes out even more strongly as the most important source Young Germans or Japanese are likely to have more in common with young Americans or Finns in preferring online news and social media to TV news, radio, or print. slide 12 MAIN SOURCE OF NEWS BY COUNTRY Q4. You say you’ve used these sources of news in the last week, which would you say is your MAIN source of news? Base: All who used a source of news in the last week in each country. 0% 10% 20% 30% 40% 50% 60% 70% 5 5 3 10 10 6 9 11 12 5 12 5 3 7 14 8 4 10 8 5 6 9 7 14 29 23 33 34 44 38 38 43 41 42 44 46 58 53 49 49 43 41 41 40 37 37 35 30 FinlandAustraliaDenmarkIrelandUSASpainUKBrazilItalyJapanGermanyFrance 5 5 3 10 10 12 6 9 11 5 12 5 3 7 14 8 4 6 10 8 5 9 7 14 29 23 33 34 44 41 38 38 43 42 44 46 58 53 49 49 43 37 41 41 40 37 35 30 Social Printed newspapers Online (incl. social media) TV FinlandAustraliaDenmarkUSASpainUKIrelandBrazilItalyJapanGermanyFrance slide 13 MAIN SOURCE OF NEWS BY AGE 100% 54 49 Young Germans or Japanese are likely to have more in common with young Americans or Finns in preferring online news and social media to TV news, radio, or print. ur MAIN source of news? Base: All who used a source of news in the last 9 11 12 5 12 5 8 5 6 9 7 14 38 43 41 42 44 46 40 37 37 35 30 FinlandAustraliaDenmarkIrelandUSASpain Social Printed newspapers Online (incl. social media) TV 11 5 12 55 9 7 14 42 44 46 37 35 30 Social Printed newspapers Online (incl. social media) TV FinlandAustraliaDenmarkSA 54 49 44%ONLINE Reuters Institute Digital News Report 2015
- 19. 0% 10% 20% 30% 40% 50% 60% Japan Germany France UK USA Italy Spain Finland Ireland Denmark Australia SmartphoneNewsUse %ofPopulation Which, if any, of the following devices have you used to access news in the last week? Reuters Institute Digital News Report 2015
- 21. VALUE O SOURCE We have also b concept of valu serendipity, an accuracy, even widely used ne
- 22. 0% 10% 20% 30% 40% 50% 60% 70% 14m 13.8m 5m 3.6m 2.8m 60k AustralianSocialMediaUsers Totaland%ofPopulation socialmedianews.com.au/social-media-statistics-australia-may-2015/
- 23. Social Media Which is best for us? How should we engage? What should we say? What should we share? Are we being Compliant? How much time do we need?
- 25. Content
- 29. Your Interests Their Interests Sweet Spot It’s not all about YOU
- 31. Business Lifestyle Technology World Science Travel Environment Entertainment Sport Feedsy’s weekly content (average) 15per week
- 33. NOT YOU
- 35. HowMuchTime? ?
- 36. Curate Create Send Content Minutes (Heavy, Non-Feedsy) Social Share Engage 20per week 40per month 20per week 10per day 20per month
- 37. Review Create Send Content Minutes (Heavy, Feedsy) Social Share Engage 10per week 40per month 20per week 10per day 0per month
- 38. Review Create Send Content Minutes (Light, Feedsy) Social Share Engage 0per week 0per month 10per week 10per week 0per month
- 39. M O N 27 T U E 28 Engage with Social Media 1 0 M I N U T E S W E D 29 T H U 30 F R I 31 S AT 1 Share on Social Media 1 0 M I N U T E S S U N 2 M O N 3 W E D 5 T H U 6 F R I 7 S AT 8 Share on Social Media 1 0 M I N U T E S S U N 9 M O N 10 T U E 11 Engage with Social Media 1 0 M I N U T E S W E D 12 T H U 13 F R I 14 S AT 15 Share on Social Media 1 0 M I N U T E S S U N 16 M O N 17 T U E 18 Engage with Social Media 1 0 M I N U T E S W E D 19 T H U 20 F R I 21 S AT 22 Share on Social Media 1 0 M I N U T E S S U N 23 M O N 24 T U E 25 Engage with Social Media 1 0 M I N U T E S W E D 26 F R I 28 S AT 29 Share on Social Media 1 0 M I N U T E S S U N 30 Communications Planner Share and Engage on Social Media App and Blog Auto-Published Email Auto-Published T U E 4 Engage with Social Media 1 0 M I N U T E S
- 40. Streamline Social Media sharing with scheduling Pages
- 41. A Solution
- 46. Email Newsletter and Updateshttp://feedsy.info/feedsypages-info/ http://feedsy.info/feedsypages-info/ http://feedsy.info/feedsypages-info/
- 47. Share This
- 48. says. Compounding the disconnect is that many people underestimate their updated every so often, lump white-collar and blue-collar workers together and are out of date when published. However, research by Mercer released in August shows a white-collar male retiring at the age of 65 today has a 50 per cent chance of living to 88. White- collar women have a 50 per cent chance of living to 91. These are the mortality workers. The latest Mercer survey results come as the government tightens access to the age pension. The Abbott government has further increased the qualifying temporary freeze on the superannuation guarantee. The guarantee will stay at 9.5 per cent for seven years, before resuming its rise to 12 per cent. There is also a real possibility that the superannuation preservation age, the age at which people can access their super savings, will eventually rise, to maintain would imply a preservation age of 65. Quay Credit Union website.com.au 1300 426 728 0400 000 000 admin@website.com.au 1300 426 728 email@website.com.au Disclaimer and Disclosure Disclosure statement: authorised representative of Genesys Wealth Advisers Ltd. Copyright © 2011 Genesys Wealth Advisers Limited ABN General Advice Warning: This communication, including any attachments, may intended recipient you must not read, use, disseminate, distribute or copy any part of this communication, disclose its contents to any other party, or take any action in reliance on it. If you have received this communication in error, please contact the sender immediately and delete this communication. Aspire2 Wealth Advisers Pty Ltd does not warrant that this communication or any attachments are free from viruses or other defects. Please ensure that you check for viruses and defects prior to opening any attachments. Financial Services and Credit Guide (FSCG): Please click here to See these stories and more online at news.xpertprofessionals.com B News Update | March 2015 Golden years not so golden Retirees are living longer, yet many have their retirement saving plans derailed by redundancy or illness, writes John Collett. The retirement years of many people are not as golden as is commonly believed, with 40 per cent of retirees saying they have been forced into reality of retirement. Most people are retiring close to the age of 60, with only 3 per cent retiring at 70 or older. That is despite older people saying they want to work longer. ‘‘Our research shows uncontrollable triggers can derail the best-laid plans for retirement,’’ says David Anderson, Mercer’s managing director. more years to fund in retirement and fewer working years to save for it. their previous occupations, it is well known that those in some occupations are hit particularly hard by enforced early retirement. was released earlier this year, showed those working in community and personal services, clerical and administrative roles, sales, and as labourers are up to 50 per cent more likely to retire before the age of 60 than professional workers. Golden years not so golden 8 Practical Tips to Add Value to Your Home Why didn’t I think of that? Turn Facebook into a revenue stream Australian dollar jumps cash rate on hold Coming in 2015 Print News
- 55. Client communication has never looked so good! http://feedsy.info/
- 56. 5Takeaways
- 57. 1. Adopt a Strategy Attract? Convert? Retain? Refer? Resources. Streamline (set-up and action). Commit (regular).
- 58. 2. Customer Insight What do they value? Best channels? Preferred frequency?
- 59. 3. Customer Details Is your database up to date? Especially email addresses!
- 60. 4. Social Media Start by being more social. Join conversations. Be yourself - be real. Add value but don’t oversell.
- 61. 5. Content Spend less time creating and distributing it. Spend more time starting conversations with it.
- 62. “Do or do not. There is no try.” Yoda
- 63. Q?www.feedsy.info @FeedsyNews 0423 020 190 steve@feedsy.info http://feedsy.info/ https://twitter.com/FeedsyNews 0423 020 190 steve@feedsy.info
- 64. Set-up Subscription Apps Web $ 660 $ 143pm or $1430pa (Save 20%)} $ 660 $ 143pm or $1430pa (Save 20%)} $ 1320 $ 253pm or $2530pa (Save 20%) Mail Web Apps Mail Web Flash $ 0Optional add-on + $ 29pm or $290pa (Save 20%) Optional add-on Flash Pricing as of January 2016. Pricing subject to change.