Elders PD Days 2017 - Feedsy & SHM

1. Streamlining
Client
Communications
http://feedsy.info/

2. Steve Holmes
Sales and Marketing
http://feedsy.info/http://shmarketingdesign.com/
http://shmarketingdesign.com/
http://shmarketingdesign.com/

3. Agenda
Why: Big strategy
Goal: Digital presence & client marketing
How: Tools, tips and takeaways

4. Know, Like & Trust
Your Brand
Personal
^

6. ,--- ------------------ ---,
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Your
(Licensed)
,Content
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Blog
------ e
T
Website
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I�
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--- �'
App
Email
Social
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7. What makes
a good
website
 Must be mobile responsive
 Conveying who you are
 It's not about about what you
know or your qualifications
 Video can turn 4-10secs into
5 minutes
 A quality news page will drive
interest
 98% of web traffic will go to
"About Us" make it about
them

8. Mobile data traffic to grow
by 300% globally by 2017
led by video & web use
Source Strategy Analytics

9. From April 21, 2015,
Google Search will be
expanding its use of
mobile-friendliness as a
ranking signal.
This decision has a
significant impact on
search results.
Source: Google

10. 77%
of mobile searches
occur at home or at
work, places where
desktop computers are
likely to be present.

14. GiveGiveGiveGiveAsk
Gary Vaynerchuk
80/20

15. Post once
Web traffic
& leads
Publish to many
News web pageContent
(from Feedsy,
FeedsyWrite
and/or you)
Email
Social
Apps
Print
SUBSCRIBE
Subscribe
yoursite.com.au
Website
12/24

16. Why Feedsy?
1/11

17. Publishing
content to
achieve goals
2/11

18. 84% of mobile users take their
phones wherever they go1
59% of Australians read news
on their smartphones2
Over 50% of online time is
spent reading or sharing
content3
1
Telstra Smartphone and Tablet Index, 2014
2
Reuter Institute Digital News Report, 2015
3
Nielson Netview, 2010. How people spend their time online (Go-Gulf), 2012
Content puts brands
into people’s hands:
fish where the fish are
4/11

19. Your Goals?
 Attraction (brand awareness)
 Conversion (right time, right place)
 Retention (develop relationships)
 Extension (add to your offer)
 Referrals (word-of-mouth)
5/11

20. Current issues
or barriers?
 Content (struggling for ideas)
 Publishing (sending is a pain)
 Design (especially on mobiles)
 Time (lack of resources/time)
 Compliance (eg spam, privacy)
6/11

21. How is your content
received or discovered?
 Email (subscribed or shared)
 App (downloaded)
 Facebook (shared by you or peer)
 LinkedIn (shared by you or peer)
 Twitter (shared by you or peer)
 Google search (related subject)
 Online news (promoted story)
 Post (printed and mailed)
8/11

22. What is
Feedsy?
10/11
Automation Tools
(with Content)

23. http://feedsy.info/

24. Your own
content
byyou
 Super easy (all you need is a title,
image, text and a category)
 Unlimited (add as much as you want)
 Design (looks awesome on
any device - even paper)
 Publishing (Feedsy does it for you)
13/24

25. Group
content
byElders
 Dealer can add (any time)
 Advisers with Feedsy receive
Elders content in their own
brand automatically
( can publish via their Feedsy channels)
 Advisers with out Feedsyreceive content by Elders email
(monthly)
8/29

26. Licensed
content
byFeedsy
 Credible sources (licensed news1
)
 10 articles (per week)2
 Posted and scheduled (Feedsy)
 You can review (email reminders3
)
 Add your own (any time)
 Social media share (links to you)
1
Categories include finance, business, lifestyle, travel, technology, world,
entertainment and sport.
2
FeedsyLite supplies only 1 per week (optional).
3
Weekly and monthly alerts to review or add stories.
14/24

27. News web
pages
byFeedsyWeb
 Branded (Logo, colours)
 Design (mobile responsive)
 Hosting (included)
 URL (news.yourdomain.com.au)
 Calls to action (contact,
subscribe or download app)
 Linked (to main website)
16/24

28. PDF eNewsletters are evil!

29. Email
newsletter
byFeedsyMail
 Auto sent (once a month)
 Auto generated (from content
on news website)
 Design (mobile responsive)
 Branded (Logo, colours, message)
 Personalised (contact name)
 Subscribers (analytics included)
 Manual emails (add-on extra)
17/24

30. Marketing Automation
Spend less time on marketing
1.Used by over 60% ‘Best-in-Class’ businesses
2.Used by 49% of companies
3.Over 60% outsource all or part of automation
4.Used for customer aquisition (69%) and retention (50%)
5. From multi-channel content marketing
to sales funnel marketing
http://www.emailmonday.com/marketing-automation-statistics-overview

31. 2
News
apps
byFeedsyApps
 Push notifications (weekly)
 Auto content (from news website)
 Branded (home screen icon,
splashscreen, logo, colours)
 Android Apple (including iPad)
 Bookmarks (to read later)
 Resources (optional useful links)
 Business info (eg Contact, About us)
18/24

32. Apps
2
Cons
1.Can be expensive to
design, develop maintain
2.Requires promotion
3.Usually downloaded by
brand advocates
4.Limited analytics
Pros
1.On-demand channel
2.Homescreen branding
3.Regular content+alerts
= reason to engage
4.Something to promote

33. Printed
paper news
byFeedsyPrint
 Select content (any number of news
website stories in any order)
 Create on demand (super easy)
 Branded (from news website logo,
colours, contact details, etc)
 Title (eg Newsletter, Fact Sheet)
 Subtitle (eg July 2016, John Smith)
 PDFs (for print outs)
See these stories and more at receive-test.feedsynews.com
Disclosure Statement: xPert Pty Ltd, ABN 12 345 678 910, trading as xPert Financial
Services, AR number 123456, is an Authorised Representative of XYZ Company Pty
Limited (Australian Financial Services Licence No. 654321). General Advice Warning: The
information in this communication is provided for information purposes and is of a general
nature only. It is not intended to be and does not constitute financial advice or any other advice.
Further, the information is not based on your personal objectives, financial situation or needs. You
are encouraged to consult a financial planner before making any decision as to how appropriate
this information is to your objectives, financial situation and needs. Also, before making a
decision, you should consider the relevant Product Disclosure Statement available from your
financial planner.
xPert Professionals
xpertprofessionals.com
contact@xpertprofessionals.com
(08) 8277 2342
But the 19-year-old could say it was all worth it on her
return to Toowoomba in a hero’s homecoming.
“It’s something I’ve dreamt about since I was about
eight years old,” she said on arriving home on Tuesday
morning.
“That one day I was going to climb Mount Everest.”
The Queenslander can now sit down to gather
thoughts of determination, self-doubt, apprehension
and ultimately elation after completing the record-
breaking expedition on May 21.
That afternoon in Nepal, in her third attempt at the
summit in as many years, Ms Azar broke the mark held
since 2005 by then 21-year-old Rex Pemberton.
A book describing her expeditions, which began as an
eight-year-old at Kokoda, is set to be launched in
September.
After being blessed with far better weather than 2014
and 2015, the mountaineer said the toughest part of
her quest was a long, hard day of trekking between
base camp and camp two before her tilt at the summit.
That’s where she suffered from most self-doubt.
“There’s a lot of moments where, honestly, you think
‘I’ve just got to get through the next 10 steps’,” Ms
Azar said.
“It’s completely mental … you just break it down into
smaller pieces.”
She now has plans to complete the seven summits –
the highest peaks on each continent – as well as
another Everest tilt and also leading Kokoda treks in
the footsteps of her adventurer father Glenn.
The pair has even discussed completing a father-
daughter Everest expedition.
“One half of us is keen and clearly capable,” Mr Azar
said.
“The other half is not so sure yet.”
Ms Azar left a photograph of her 12-year-old brother
Christian, who has autism, on Everest’s peak and said
she spent a large part of her 20 minutes on the summit
reflecting on all of her preparation.
“I think it just makes it that much more special when
you’re up there,” she said.
Ms Azar recalled passing Melbourne’s Maria Strydom,
who died from altitude sickness, on her descent but
only later realising who she was.
“It was difficult,” she said, adding that there were no
signs Dr Strydom was in trouble.
“You always think in hindsight – even though at that
point it wasn’t too much of an issue – could we have
done something, given her oxygen or tried to get her
down to camp two for a rescue.”
Large miners such as BHP Billiton, Rio Tinto and
Fortescue are among the lowest cost producers, and
can easily navigate a low-price environment, albeit with
squeezed profit margins.
But a further slump in prices could drive struggling
higher-cost junior miners like Atlas Iron and BC Iron,
out of the market. Both companies have been forced
to suspend operations partially, as they struggle to turn
around businesses amid the plunge in prices.
IKEA gearing up for Aust expansion
By Petrina Berry
(Australian Associated Press)
Swedish behemoth IKEA has flagged the rollout of
more stores and an online presence in Australia as it
prepares to build one of the country’s biggest furniture
distribution centres.
The retailer has announced it will build a 70,000 square
metre supply and logistics centre in Marsden Park in
Sydney’s west.
IKEA says it will be the largest logistics centre of its
kind in Australia for a furnishing retailer, and will play
an important role in the expansion of its store network
and pickup points.
The retail giant declined to reveal how many stores and
where it plans to roll out in Australia.
It is also expected to launch an ecommerce store in
Australia by the end of the calendar year and a global
site within the next two years.
“Over the next few years, we want to create more
opportunities for IKEA customers to access the brand
in different ways and in new locations,” IKEA Australia
country manager David Hood said.
The new distribution centre will replace the company’s
existing distribution centre at Moorebank.
IKEA said the new centre will provide an additional 50
jobs, employing than 150 workers in total.
There are eight IKEA stores in Australia, including one
owned by a franchisee, and a ninth is set to open in
North Lakes, north of Brisbane, by the end of 2016.
The North Lakes store will be Queensland’s second
IKEA, adding to the existing location at Logan, south of
Brisbane.
IKEA said its new distribution centre will enable it to
supply a greater range and volume of furniture and also
provide pick up and delivery services.
It will be powered by 4,000 solar panels, harvest up to
500,000 litres of rainwater and have translucent roof
sheeting with sensors to turn lights off when natural
lighting levels are bright enough, as part of the
company’s commitment to sustainability.
The IKEA Group has 315 stores in 27 countries and a
further 40 plus stores run by franchisees.
‘It’s all mental’: Qld Everest climber
By Jamie McKinnell
(Australian Associated Press)
It’s a chapter Australia’s youngest Everest climber,
Alyssa Azar, has been waiting to write for more than a
decade.
It’s also third time lucky after dicing with death amid
earthquakes and avalanches each autumn since she
was 17.
Newsletter June 2016
Iron ore price threat looms for
budget
Prashant Mehra
(Australian Associated Press)
A forecast slump in iron ore prices is set to deliver
another blow to already-strained federal government
finances, with analysts warning a recent uptick in
pricing will soon be wiped out.
National Australia Bank said on Wednesday it expects
iron ore prices to slip back to $US40 a tonne from
2017 onwards, becoming the latest in a lineup of
gloomy forecasts for Australia’s biggest export earner.
NAB economist Gerard Burg said the short-term
increase in steel prices and profit margins this year
should not overshadow the long-term challenges in
China’s steel industry, which has an overcapacity of
300 million tonnes.
“Expectations that China’s steel consumption will
continue to decline in coming years will be a major
constraint for iron ore demand, while sub-trend
economic growth elsewhere provides little opportunity
for China’s declines to be offset,” he said in a research
note.
In the May federal budget, the Turnbull government
boosted its iron ore price forecast for 2016/17 to
$US55 a tonne, up from its previous estimate of $US39
a tonne.
Lower prices will put a big dent in revenues for the
federal government, which is already struggling with a
forecast deficit of $37.1 billion in 2016/17.
The government’s own budget papers state that every
$US10 a tonne change in the iron ore price will cause a
$1.4 billion increase or decrease in tax receipts, and a
$6 billion change in nominal GDP in 2016/17.
The impact in 2017/18 will be greater, with every
$US10 a tonne change impacting tax receipts by $3.9
billion and nominal GDP by $13.4 billion.
NAB’s forecast follows similarly bearish outlook by
other analysts.
Earlier this week, Citigroup predicted iron ore prices
will average $US42 a tonne in 2017, and sink to $US38
a tonne in 2018.
Goldman Sachs in May said iron ore prices are
expected to slip to $US38 a tonne in the final three
months of 2016.
Iron ore surged to $US70 a tonne earlier this year,
supported by stronger steel production in China amid a
stimulus by its government.
Prices have since eased as Beijing clamped down on
speculative trading and as stockpiles at Chinese ports
have grown.
Currently iron ore still trades at $US52.54 a tonne,
nearly 40 per cent higher from last year’s rock bottom
of $US38 a tonne.
The uptick has raised hopes among investors of
underlying strength in the iron ore market – similar to
the steadily improving crude oil prices – supported by
higher Chinese steel demand.
Analysts, however, have been quick to pour cold water
on the sentiment, with most expecting the pick up in
Chinese steel demand to wind down in the next few
months.
Lower prices will also hit the mining sector.
19/24

34. Print Newsletters
Pros
1.Rare (Retro?)
2.Tangible
3.Preferred by some
Cons
1.Expensive (Design and Postage)
2.Difficult (Design and Postage)
3.Non-measurable

35. Social
sharing
byyouorus
 Drive traffic (shares link back to you)
 Easy sharing (content from your
news website and apps by anybody
at any time)
 Free (when shared by you)
 FeedsySocial (if we share for you)
Share This
20/24

36. 0% 10% 20% 30% 40% 50% 60% 70%
15m
14.7m
4m
3.6m
3.1m
2.8m
60k
AustralianSocialMediaUsers
Totaland%ofPopulation
https://www.socialmedianews.com.au/social-media-statistics-australia-december-2016/
4m
5m

38. More Channels = More Satisfaction
1 2 3 4 5 6 7 8+
6.9
7.9
8.5
8.9 9.1 9.3 9.4 9.5
Number of communication channels
Client satisfaction with adviser
Connecting with Clients: Solving the communication matrix, AFA White Paper October 2013

39. Which Channels?
1.Survey your clients (every year)
2.Research your best clients on social media
3.Collect mobile numbers and email addresses

40. Sample Survey
Email
Subject: Can you please spare
us one minute to help us?
Hi [Name].
We are reviewing how we
communicate and as a valued
client we would love your
input.
Could you please spend one
minute completing the survey
on the link below. It would
mean a lot to us.
[Survey link here]
Survey
1. How would you like us to
keep in touch with you?
Email newsletter
Facebook
Twitter
Youtube
LinkedIn
Snapchat
Instagram
Print newsletter
SMS (Text)
WhatsApp
Our own app
Other
2. Which of these do you use
regularly?
Email
Facebook
Twitter
Youtube
LinkedIn
Snapchat
Instagram
Reading the post
SMS (Text)
WhatsApp
News apps
Other
3. Age* [20-29, 30-39,
40-49, 50-59, 60+]
4. Name

41. Takeaways
1.Goal: Attact new leads?
Start with content for Blog and eBooks
2.Goal: Client Retention?
Start with content for Blog
3.Channels?
Survey clients then start with the easiest 1-3
4.Seek automation for content and distribution
Book a demo with Feedsy
http://feedsy.info/contact/
5.Some businesses need a website first
http://news.shmarketingdesign.com/elders-offer/