Presentation made during the international meeting titled “Maintaining global freedom from rinderpest” held in FAO-HQ from 20 to 22 January 2016. © FAO: http://www.fao.org

1. Maintaining Global Freedom from Rinderpest International Meeting • 20-22 January 2016 • Rome, Italy
Raising awareness about Rinderpest through
Communication for Development
Silvia San Marco
Antonello Proto
Partnerships, Advocacy and Capacity Development Division

2. Maintaining Global Freedom from Rinderpest International Meeting • 20-22 January 2016 • Rome, Italy
What is ComDev?
« Communication for Development (ComDev) is a social process
based on dialogue using a broad range of tools and methods.
ComDev is about seeking change at different levels including
listening, establishing trust, sharing knowledge and skills, building
policies, debating and learning for sustained and meaningful
change».
World Congress on Communication for Development, Rome 2006

3. Maintaining Global Freedom from Rinderpest International Meeting • 20-22 January 2016 • Rome, Italy
Pillars
Raising awareness about rinderpest in communities close to
labs.
Raising awareness about quite common diseases similar to
rinderpest in communities far from labs holding the virus.
Strengthening the role of vets through capacity building.
Communication materials promoting behavioral change.
Raising awareness about Rinderpest through ComDev

4. Maintaining Global Freedom from Rinderpest International Meeting • 20-22 January 2016 • Rome, Italy
INFORM TARGET GROUPS ABOUT RINDERPEST
Assess the needs of the target groups
Adapt the message to the needs
Adapt the message to the targeted groups
Multimedia approach
ComDev principles applied to raising awareness
about Rinderpest
TARGET GROUPS
Livestock holders, wildlife handlers
and community leaders
Governments (veterinary authorities
and lab personnel)
Academia (animal scientists)
MATERIALS AND APPROACHES TAILORED TO THE AUDIENCES

5. Maintaining Global Freedom from Rinderpest International Meeting • 20-22 January 2016 • Rome, Italy
Raising awareness on Rinderpest

6. Maintaining Global Freedom from Rinderpest International Meeting • 20-22 January 2016 • Rome, Italy
ComDev methodology
 activities to be undertaken
 methodology that will be used
 schedule and sequence of activities
 communication needs and habits of target
 sociological analysis
 available resources in the communication
sector
 beneficiaries
 stakeholders/partners
 approaches and methodologies
 key messages, channels and tools
 objectives
 activities / targets / results / responsibilities
 timeframe
 budget
 quantitative and qualitative indicators
 regular field visits
 lessons learned
 capitalization of experiences

7. Maintaining Global Freedom from Rinderpest International Meeting • 20-22 January 2016 • Rome, Italy
ComDev
tools

8. Maintaining Global Freedom from Rinderpest International Meeting • 20-22 January 2016 • Rome, Italy
Application of ComDev tools
Participatory video
Sierra Leone
Rural Radio
Guinea
Regional training on ComDev
Senegal, April 2011
The FSCA
experience

9. Maintaining Global Freedom from Rinderpest International Meeting • 20-22 January 2016 • Rome, Italy
Achieving global freedom from Rinderpest
through information sharing
Governments
(veterinary
authorities and
lab personnel)
Academia
(veterinary schools
and animal
scientists)
Livestock
holders, wildlife
handlers and
community
leaders

10. Maintaining Global Freedom from Rinderpest International Meeting • 20-22 January 2016 • Rome, Italy
Thank you
Silvia San Marco
Antonello Proto
Partnerships, Advocacy and Capacity Development Division
Communication for Development team