Extended Master - Presentation Nielsen

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INTRODUCTION TO NIELSEN
GLOBAL LEADER IN MARKET RESEARCH
Tilburg University
October 29

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THE SCIENCE BEHIND WHAT’S NEXT

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WHO WE ARE – WHAT WE DO
Nielsen is a measurement company
Nielsen MISSION
The most complete understanding of consumers worldwide, by measuring
what consumers Watch and Buy, with all new technologies available

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EXAMPLES WATCH AND BUY SERVICES
WATCH
TV measurement
Media spend tracking
Sports tracking
Entertainment information
BUY
Sales in supermarkets
Sales in Drug stores
In Petrol stores
In Liquor stores

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AREA’S WHERE WE SUPPORT CLIENTS
Strategic decisions such as expansion to new countries
Performance dashboards
Consumer trends
New product launches
Pricing and promotion decisions
Assortment decisions
Media strategy

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NIELSEN IS A GREAT WORKPLACE
For anyone with ambitions to work in FMCG
• 43.000 colleagues worldwide
• Around 250 in the Netherlands
• International, high diversity
• Lots of (international) career opportunities
• Working with leading FMCG players

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WORKING FOR WELL KNOWN BRANDS

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OR FOR KEY RETAILERS

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NIELSEN #30 IN INNOVATION GLOBALLY
Source: Forbes, 2017, https://www.forbes.com/innovative-companies/#4c9e49cd1d65

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INTERNSHIPS AT NIELSEN
5 new interns each 6 months in our Analytic team
Key activities
• Support Analytic Conultants with analysis and presentations
• Wide variaty of clients and topics
• Support on preparing client dashboards
• Join specific team projects
• Join internal training sessions

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EXAMPLES OF OUR TRAINING PROGRAM
Nielsen analysis software
Retail landscape in NL
Nielsen Facts & Fundamentals
Client briefing management
Working with analysis templates
Excel training
Presentation preparation
Presenting

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PROFILE WE ARE LOOKING FOR
Strong Analytical skills
Good communcation skills
Genuine interest in FMCG business
Commercial attitude
Can-do mentality

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“THE PRICE OF LIGHT IS LESS THAN
THE PRICE OF DARKNESS”
ARTHUR C. NIELSENARTHUR C. NIELSEN, FOUNDER OF NIELSEN

14. Copyright © 2017 The Nielsen Company. Confidential and proprietary.